Business Profiles

Digital Cavalier

Company Overview: 

Digital Cavalier is developing a behavioral targeting internet sales & marketing engine. Built around our proprietary algorithm. Standard features of the algorithm, but not limited to, will be: behavioral targeting, content personalization, predictive analytics, predictive modeling and an intuitive admin dashboard. This engine addresses the market pain of low and decreasing advertising and conversion rates, high bounce rates and increasing customer acquisition and retentions costs.

Our engine will enable radical changes to internet advertising, sales and marketing processes and dramatically improve their profitability, efficiency and effectiveness.

Digital Cavalier also owns and operates Gameboyz has been in operation since May 1996.  Since that time, the staff have developed close relationships with industry leaders. The company’s principals experience and standing in the gaming industry has led manufacturers to request strategic business advice and marketing expertise during development of their gaming products.

Contact Info: 
2659 Douglas Street, 2nd. Floor Victoria BC, British Columbia, V8T 4M3
Fast Facts: 
3 employees
3 employees in Victoria
Established in 2001
More Details
Key personnel: 
Murray Galbraith
Noel Burton-Krahn
Future products: 

Digital Cavalier is a patented Internet sales and marketing engine that leverages behavioral targeting & business intelligence to increase the ROI of online advertising for enterprise level retailers. Our  algorithm leverages machine learning and statistical analysis to predict what content will be of interest to a reader and deliver ads at just the moment readers want to see them.

Digital Cavalier’s algorithm (CCDE), offers website owners the ability to customize each and every visitor’s experience from the very that customer first visits the website. Instead of a top-down owner-driven ‘fire hose’ of information, visitors will automatically become participants in creating their own user experience, selecting their preferences and viewing the content that is most relevant to their interests.

The CCDE captures expressed, implied and behavioral information from users to create a user profile that will ensure that each visitor sees more content they are interested in and advertisements that are as closely aligned with their interests and preferences.

Export Markets: 
Australia, New Zealand, Oceania
China, Taiwan, Hong Kong
Latin America
United States
Key Capabilities: 
Behavioral Targeting
Business Intelligence
Conten Personalization
Community & Awards
Community contributions: 

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