Web Marketing for employees

Web Marketing for employees - Learn to confidently execute an online
marketing strategy that gets results

Web Marketing - Custom Classroom Training

Does your company have one or more employees who need the skills to confidently execute an online marketing strategy that gets results?

PlusROI’s classroom training will focus on:

• Mastering the basics of Search Engine Optimization
• Key concepts of Online Advertising and Pay Per Click Advertising
• The role of Social Media
• On-site sales conversion
• Web Analytics. Students will create and learn how to maintain a monthly “dashboard” measuring critical online indicators for your company.

Depending on the student makeup of each class we will also explore:

• Effective Email Marketing
• Online PR

PlusROI’s web marketing classroom training program will:

• Provide an initial interview with you and your employee(s) to determine where training is required in the context of your business’ online marketing strategy.
• Develop a custom learning plan for your employee(s).
• Be held over 3 half-day intensive morning sessions from 9:00 am to noon (Sept. 29, Oct. 8, Oct. 13).
• Create personalized homework assignments between training sessions which address real-life issues needing to be addressed in your company’s web marketing.
• Follow-up with a private conference approximately one month after conclusion of classroom training to address any training areas requiring further review.

One of the biggest benefits of this custom training is that real marketing challenges within your organization are addressed during the lessons and are the subject of the homework assignments. This ensures that:

1. The training is 100% relevant to the practical needs of students and the organization.
2. Your employee(s) will have the knowledge required to execute on the most appropriate online strategies for your company.
3. Your company will make clear progress towards its online marketing goals.

Training will be conducted by Robert Cooper, President of PlusROI Online Marketing and a ten year veteran of international online marketing. Robert has conducted very successful training sessions for organizations such as VIATeC, Tourism Victoria and the UVic MBA program. Robert was also the creator and facilitator at the 2010 BC Social Media Summit and will be speaking at this fall’s Social Media Camp in Victoria BC.

Contact Training@PlusROI.com for further information.

Cost for custom classroom training is $1395 per student and full government funding for up to 3 employees is currently available for BC companies who have been incorporated for over 12 months and who have less than 50 employees..

Companies may apply for full funding for this training through the following program (a final commitment is not required until your application is approved):

The Ministry of Advanced Education and Labour Market Development has established a new initiative, the Workplace Training for Innovation Pilot Program (WTIP). The program is designed to provide funding to eligible employers with less than 50 staff for the employee training of their choice, delivered by the training provider of their choice. Through WTIP, employers decide on the training and the training provider best suited to assist them to improve productivity, enhance competitiveness, and/or introduce new technology, equipment, or work processes. There are hundreds of training options available across the province for employers to choose from, including colleges or private training institutions. The Ministry of Advanced Education and Labour Market Development has not pre-approved nor endorsed any courses, programs, or training providers with respect to WTIP. For more information, please visit the WTIP website www.aved.gov.bc.ca/workplace_training_program or contact the Program Administrator (Chemistry Consulting Group Inc.) toll-free at 1 877 365-5757

Contact Training@PlusROI.com for further information.