Seminar: Transforming a Traditional Marketing Function into a Measurable, Accountable and Sales Aligned Function

Darin Herle of Latitude Geo sent this over for the VIATeC community:

Real World Case Study - Transforming a Traditional Marketing Function into a Measurable, Accountable and Sales Aligned Function

Speaker: Martyn Etherington, Vice President, Marketing and Operations, Tektronix, Inc

Date: November 19, 2010 @ noon Pacific Time

Venue: Marriott Inner Harbour.