Bet Smart Media To Unveil New Stats-Driven Sports Content Platform At VIATec Launch Party

VICTORIA, British Columbia, Canada, September 20 -- Bet Smart Media has been selected as one of seven companies that will be launching a new product at VIATec’s Launch Party this Thursday. While the company has shipped a number of products in the past, its latest, SportsWidgets.com, has already garnered international attention from US and European firms despite its pre-launch status.

“Like all startups, sometimes you need to reassess your approach to the market before you start to see success,” comments Grant Storry, VP Marketing. “We started Bet Smart Media as a consumer Internet company. Now we’re at VIATeC Launch unveiling a business to business stats-driven sports content platform!” Like many startups, Bet Smart Media has seen success in demonstrating willingness to shift focus from its original business idea.

The genesis for Sports Widgets came as Bet Smart Media was building out consumer web applications for the sports betting vertical. “We encountered a lot of inefficiency in how sports data was accessed, packaged up, and sold,” explains Judd Vinet, VP Technology. “We also found ourselves having to build in additional quality assurance measures coupled with checks and balances for the data. By the time we customized and integrated existing vendor solutions with our own intellectual property, we realized we had pretty much built our own sports content delivery platform. This is when things really got exciting for us!”

As the company’s consumer web applications gained in popularity, the team began fielding increasing numbers of inquiries from like-minded web publishers, sports technology startups, and mainstream sports media who were looking for similar sports content solutions. “When we made the decision to make our intellectual property available to third party companies, and sell it through SportsWidgets.com, the orders started piling in,” Storry comments. “We’ve done the cliche ‘pivot’ and found out where we belong in the market. Our path to success is a clear one.”

SportsWidgets.com is a marketplace for content publishers and developers to source premium stats-driven sports content for web, mobile, and tablet applications. Storry adds, “we’ve launched a few projects over the past couple years, but Sports Widgets is the one that really crystallizes what our company has become, and what we’ll be known for moving forward.”

About Bet Smart Media Inc.
Bet Smart Media is a technology company focusing on making sports data easier to use and more insightful through statistics-driven sports content solutions. The company has built a platform that contains millions of historical and current sports statistics, which are used to power applications and widgets appealing to sports fans. The platform, located at SportsWidgets.com, will soon launch as the marketplace where publishers and developers can quickly and easily source stats-driven sports content.

For more information, visit http://www.betsmartmedia.com

SOURCE Bet Smart Media Inc.