SendtoNews to Present at Social Media for Government Conference
Victoria, B.C., September 27, 2011 – SendtoNews and the BC RCMP will jointly present at the Social Media for Government conference being held at The Fairmont Empress in Victoria September 26-29th. The conference is designed for federal, provincial, and municipal government managers, particularly in the areas of communications, public affairs, and marketing.
The session titled “How Your Organization Can Use Video Sharing To Enhance Your Public Relations Efforts” discusses the RCMP's use of the SendtoNews platform to proactively, and reactively, connect with newsrooms across the province and around the world. It will also talk about how organizations can enhance public relations efforts with the use of digital media. Case studies involving drug busts, suspect arrests and routine policing will be discussed.
As an experienced communicator, Darren Lagan, Senior Media Relations Officer for the Island District of the Royal Canadian Mounted Police will talk about the organization's decision to use SendtoNews, and how it has helped change the way the RCMP is perceived. He'll also discuss how technology has facilitated this transition around the province. From SendtoNews, Leigh Kjekstad will talk about trends in the media industry when it comes to video and how SendtoNews fits into the changing media landscape.
About SendtoNews
SendtoNews.com is a conduit between content creators and newsrooms/assignment editors looking for high quality, newsworthy content to use as part of daily programming. SendtoNews offers its clients the opportunity to share their stories (including one or more HD videos, high resolution photos, audio files, etc.) directly with print, television, radio and online newsrooms by uploading them to the Company’s cloud-based news story management platform. SendtoNews then automatically optimizes the stories for fast preview and easy use by news editors and tracks usage so clients can monitor their local, national and international media coverage. For more information Toll free: 855-590-1991 or visit www.sendtonews.com
SendtoNews Video Testimonial: Inspector Tim Shields, BC RCMP http://www.youtube.com/watch?v=Pb_iq0s-4jI
