Author: Karin Olafson
Photography: Courtesy of Humaira Ahmed
A Made-In-Victoria Social Networking App Aims to Tackle Loneliness Among Local Women
Two years ago, Humaira Ahmed, the founder of Locelle Digital Inc., struggled to make meaningful connections while she was on maternity leave with her second daughter. As a driven entrepreneur, she wanted to meet other ambitious, hard-working women. But she had trouble finding them.
“I realized that meeting like-minded women easily is a challenge,” says Ahmed. “Not everyone is an extrovert, meet-ups can be hard and intimidating, and other online platforms aren’t always successful.”
Personal experiences, and the fact that feelings of loneliness and isolation are known to be increasingly problematic, Ahmed began thinking of what a women-only social networking platform would look like and how it could make forming meaningful friendships a little easier.