Atrium Ventures Announces New Investment into Certn Holding’s Inc.
Kelowna, BC – Atrium Ventures VCC Inc. (Atrium), is pleased to announce its initial investment in Certn Holdings Inc. (Certn). Based in Victoria, British Columbia, Certn is the new standard in applicant screening and risk management tools for landlords, property management firms and credit issuers.
Certn has aggregated over 100,000 different databases to create a platform that provides a deep quantitative understanding of an applicant’s character and risk profile that is otherwise extremely hard to get. Using machine learning and AI, Certn validates social and public information to predict good and bad applicants from data derived from a customer’s online and social behaviour.
“We have assembled the largest proprietary database of continuously updated, risk-relevant and risk-scored information in the industry,” said Andrew McLeod, Certn Co-Founder. “Our solution can integrate into existing application processes or be used stand-alone, automating and streamlining the applicant decision-making process which generates significant time and cost savings.”
Led by experienced entrepreneurs Andrew McLeod, Owen Madrick and Evan Dalton, Certn has received several recent awards and recognition including winning the Top Regional Startup prize at the 2017 New Ventures BC competition, recipients of the 2017 Fundica Cup, nomination for the 2018 Innovative Excellence Award by the Victoria Advanced Technology Council and being listed on the 2018 Ready to Rocket list.
“We are very pleased to be supporting Certn during this period of rapid growth,” said Jeff Keen, Managing Director at Atrium. “The team has experienced significant early success, are executing on their strategy and have several very promising opportunities ahead.”
About Atrium Ventures (VCC) Inc.
Atrium Ventures is an entrepreneur led venture capital corporation that makes investments in promising new technology companies in British Columbia. Atrium’s institutional investment partners include Interior Saving Credit Union and the Southern Interior Development Initiative Trust.
About Certn Holdings Inc.
Certn is a platform used to predict the future behaviours of people. While quickly becoming one of the largest tenant screening providers in Canada, Certn has completely changed how applicant screening is done. Historically, applicant screening processes have not leveraged available data or artificial intelligence (Al) to effectively predict behavioural outcomes. By solely using credit reports or Google searches, lenders, employers, and property managers can be turning away great clients. With Certn, you can evaluate several dimensions of character, over millions of data points, to successfully determine an individual's credibility.
Media Contact: Jeff Keen, Managing Director