Victoria, BC, January 12, 2018: Crowd Content Media, a company that helps businesses create content at any scale, announced today that it has appointed Eric Hoppe as Director of Marketing. The hire supports the company’s strategy to recruit top talent in the content marketing industry and to invest in sales and marketing throughout 2018.
With more than 10 years of experience in digital marketing, Hoppe fills an important gap on the Crowd Content team. With six of those years spent as a key player at competing content firm Constant Content, Hoppe brings a relatively large amount of experience and insight in an industry that, while growing quickly, is still young.
“The first thing you notice about Eric is his passion for the content space,” said Crowd Content founder and CEO, Clayton Lainsbury. “It’s contagious. That energy combined with his analytical approach and digital marketing expertise makes him a valuable asset to our company. We’re lucky to have him in a leadership position as we continue to expand.”
When asked about joining Crowd Content, Hoppe stated, “I’ve always admired Crowd Content for its intuitive platform and its unmatched commitment to producing quality content. The word ‘quality’ gets tossed around a lot in this space. But with Crowd Content, you can truly see they’ve put the R&D resources into building a world-class platform, ensuring clients get an exceptional experience and quality content that performs. It’s exciting to be a part of that.”
Up until this point, Crowd Content has primarily relied on word of mouth and organic search traffic to attract new customers. Hoppe will be the first dedicated marketing leader in the company. “The development of our technology and production process has always been top priority, and that’s where we’ve put our resources,” said Lainsbury. “We really feel that now those two components are the best in the industry, so we’ll be investing more into sales and marketing for 2018.”
Despite not having a formal marketing effort in place previously, Crowd Content managed to grow revenues year-over-year by an average of 60% in 2016 and 2017. By shifting its strategy to customer acquisition, Lainsbury expects to surpass that rate by the end of 2018.
About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.