Major plan to reboot Greater Victoria’s economy reveals 10 critical areas of recovery

Reboot plan lays out actions to bring the economy back from the devastating pandemic impact.

(Victoria, BC) South Island Prosperity Partnership (SIPP) today released Reboot: Greater Victoria’s Economic Recovery Plan. The plan was developed by the multi-sector Rising Economy Taskforce, which convened on April 16, 2020, shortly after the pandemic hit the region. 

The taskforce includes 40 business, community, government and academic leaders who worked with 12 sector committees to develop targetted actions for immediate relief and strategize recovery and move the region toward economic resiliency. The taskforce worked with MNP to analyze all recommendations against a weighted scoring criteria (over 2,000 points of data) to produce this plan.

The plan is built around 10 recovery pillars containing 50 action items organized into immediate (0-6 months), intermediate (6-12 months), recovery (12-18 months) and long-term (over 24 months) actions to be taken by all levels of government, First Nations, post-secondary institutions, industry associations and businesses. 

“The Reboot plan is a blueprint for our future,” says Emilie de Rosenroll, CEO, South Island Prosperity Partnership. “It drew unparalleled collaboration in Canada’s largest non-government cross-sector economic recovery effort.”

The following are highlights of actions and recommendations in the report:

  • Close the equity gap with First Nations by developing an Indigenous Economic Development Office for the South Island, owned and operated by First Nations.

  • Strengthen local businesses by offering digital skills education and programs to leverage e-commerce and mitigate COVID-19 impacts. This involves a number of shop-local and food and beverage initiatives.

  • Embrace the 21st-century innovation economy through programs to accelerate business investment in research and development, including building a targetted Ocean Innovation Hub to pursue emerging opportunities in the global Blue Economy.

  • Help the workforce adapt to the new economy through the development of a Future Skills Alliance with industry, government and education stakeholders. This ensures rapid responses to unemployment.

  • Ensure our creative industries come back stronger through investments in venues, supporting artist-in-residence programs and ensuring our commercial districts are activated with placemaking and people-centred enhancements.

“There are still a lot of unknowns, but one thing is certain,” adds de Rosenroll, “we need to embrace the idea that we are in this together and go all-in. A partial recovery is not a recovery. Recovery for some sectors and not others is not a recovery.” 


*Media who wish to attend the launch or any of the Rising Economy Week virtual events are invited to register at  Download the Reboot report:


Kerry Slavens | Director of PR & Engagement


Greater Victoria's Economic Development Partnership 

778-265-8128 250-516-0152 (cell)