Dan Gunn, chief executive of the Victoria Innovation, Advanced Technology and Entrepreneurship Council, is literally putting some skin in the game in a bid to feed the less fortunate.
Gunn will have the VIATEC insignia tattooed on his body if the organization’s annual food bank challenge raises in excess of $100,000 for the Mustard Seed Food Bank.
“We wanted to reinvigorate the food bank challenge, so we thought what would be a deep motivator to get us over $100,000 in cash? I offered a portion of my skin for that,” Gunn said, adding he will be paying for the tattoo.
It may be working. In the first week of the challenge, VIATEC received more than $15,000 in cash. As of last weekend Gunn estimated they are at the $25,000 mark.
VIATEC’s annual Food Bank Challenge, which started in 2002, has raised more than $1.7 million.
VIATEC has partnered with GivingTuesday.ca and there is a page where people can donate. You can also donate at viatec.ca
The VIATEC food bank challenge runs to Dec. 4.