Victoria, BC, July 28, 2015: Pretio Interactive, a mobile advertising company that reaches customers with real-world rewards at their most receptive, released the companys first half results for 2015. The company continues to realize month-over-month (MoM) growth amidst the evolving digital marketing space.
Pretio reported average topline MoM revenue growth of +13% for January-June 2015. The company’s 2015 first half revenues grew 300% compared to the 12-months of 2014. The annualized revenue run-rate for 2015 is seven figures coming into the busy second half of the year.
Pretios overall reward ad impressions increased +42% compared to total impressions in 2014.
Brand Partner Growth
Pretios overall brand partner portfolio has realized a +79% increase compared to 2014.
Pretio’s growth in the first half of 2015 is indicative of two phenomena that we don’t see slowing down anytime soon, said Jim Hayhurst, CEO of Pretio Interactive. First, we are seeing huge growth in the amount of time consumers spend in apps versus any other digital medium. And second, advertisers are spending a relatively small amount to reach them there.
That gap is the opportunity that we – and our growing number of publishers, networks and brands — are laser-focused on closing.
So far in 2015, Pretio has worked with brands such as Lexus, Krispy Kreme and Pandora to connect consumers with rewards, offers and discounts at key engagement moments in apps and games. In an age where traditional digital ads are becoming less effective (and more disruptive), Pretio keeps brand interactions relevant and tangible. Through Pretio, developers are given a
simple way to include moments-based advertising where and when it makes sense.
The first half results come on the heels of Pretio Interactives recent recognition as one of Douglas Magazine’s 10 to Watch and a finalist for VIATEC Award's Emerging Tech Company of the Year. In late 2014, the company acquired mobile ad network Tap for Tap and anticipates accelerated growth for the back-half of 2015.
Based in Victoria, BC, Pretio Interactive is a mobile advertising company that connects brands to consumers through rewards in games and apps. The company is backed by Canadian technology investors Wesley Clover International and Yaletown Venture Partners.
Name: Ty Sinclair