In a year when many media brands struggled, the honorees of the 2020 Digiday Media Awards challenged adversity, diversifying revenue by telling relatable stories and formulating personalized targeting strategies. Brands, publishers and creators alike spearheaded customized experiences and reached their audiences on the channels and in the environments where they work, live and play.
Winners leaned in with deeply-humanized storytelling, coupled with innovative distribution techniques and customized advertising experiences to create messages that clicked with a sense of personal connection. Audiences noticed — and so did our judges.
From Media Awards Guide: Across all of this year’s product winners, one clear theme emerged: Technology and targeting don’t have to be top-down strategies. No doubt, sophisticated and unprecedented uses of tech and engineering also shaped the efforts of this year’s product pioneers. But whether crafting personalized ad strategies or tailoring newsletter features to the unique habits of readers, this year’s winners took a deep look at the behaviors of those they were attempting to target, adjusting their technological efforts accordingly.