SendtoNews Achieves Record Viewership
2017 has been a year of incredible growth for SendtoNews (STN) and now they are announcing another milestone. In the August US comScore rankings, STN achieved a record 9,190,000 unique views, growing by 21% month over month.
Along with this, STN showed diversified and widespread reach with 3.7 million unique females and 5.4 million unique males viewers.
In the Sports Media category, STN ranked third in both Unique Views and Total Videos viewed cementing their video platform as one of the top players in digital sports media.
“It’s a huge accomplishment for our entire team and is the result of hard work and dedication from our staff and publishing partners,” says Matthew Watson, CEO of SendtoNews. “Above that, it’s validated research showing that users frequent their local news site for sports news and video.”
Along with the rise in unique viewership STN increased in total videos viewed by 12% to 75,295,000. Increases in both unique views and total videos were aided by exciting content offerings such as the MLB playoff race, College Football season kickoffs and The PGA Championship. Along with this STN developed new partnerships with several key Spanish language publications.
comScore uses advanced methods of invalid human and bot traffic detection and is considered one of the most sophisticated data collection platforms in digital traffic. The rankings are validated third-party metrics and are recognized as the industry standard for measurement.
SendtoNews is North America’s leading sports video content and advertising platform. The company has created an expanding publisher network that now includes more than 1600 sports news properties across North America including USA Today, LA Times, New York Daily News, Chicago Tribune, Detroit Free Press, San Francisco Chronicle, St. Louis Post Dispatch, The New York Post and more.
SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and co-exclusive content from 75+ sports leagues, including top tier organizations such as the NFL, MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.
SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.
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For more details, visit www.SendtoNews.com or call toll free 855.590.1991.
VP, Corporate Communications