SendtoNews (STN), North America's largest independent Online Video Platform, has announced it has entered an agreement to add Future plc's digital video content from their leading brands, including TechRadar, GamesRadar, Space.com, and Tom's Guide.
Future plc is a global multi-platform media company with successful brands in specialist consumer and B2B sectors, including technology, gaming & entertainment, music, creative & photography, home interest, education, and television. Future will leverage the SendtoNews online video platform to add to their existing audience of over 260+ million worldwide viewers passionate about their expert content.
"This agreement with SendtoNews extends the reach of our most popular video content to entirely new audiences," says Claire MacLellan, Chief Operating Officer, Future plc. "By teaming with STN, we're excited to bring an even more powerful experience to our audience, and in turn, grow our brand through contextually relevant editorial placements on their platform."
Future plc is the latest content partner to join STN's platform of over 200 providers, including MLB, NBA, Associated Press, Bloomberg, Conde Nast, Rolling Stone, Variety, and more. STN delivers this content to over 1800 digital publishers across North America, helping content providers extend audiences for their video content beyond their owned and operated properties.
"Helping our content partners reach new and unique audiences has always been a strategic offering of SendtoNews," says Biagio DeCesare, Director of Content Operations, SendtoNews. "Future's content delivers amazing quality for our publishing partners, and we are excited to help them extend their brand across our platform. We are confident both our publishers and their audiences will enjoy this quality video content."
The SendtoNews online video platform helps content providers get their brand in front of a +90% unique and incremental audience by delivering their video in contextually relevant editorial environments. SendtoNews Smart Match AI-powered video player intelligently matches editorial content with the most relevant video in the STN library and instantly produces it upon publishing the article. This allows publishers to get video into their articles seamlessly and intuitively while providing more opportunities for brand extension to content providers.