SendtoNews Video Inc. (“SendtoNews”) has teamed with the National Basketball Association (NBA) for the syndication of NBA highlights. SendtoNews will deliver daily highlights for the NBA, WNBA and NBA D-League to its network of online sites for local newspapers, radio and television stations.
"We look forward to working with SendtoNews to provide our fans with more destinations to experience the excitement of the NBA," said Jeff Marsilio, NBA Vice President, Global Media Distribution.
“The NBA is one of the most popular and exciting leagues in professional sports and we are thrilled to include their highlights across our syndication network.” said Matthew Watson, Executive Chair of SendtoNews. “The NBA content available to our publishers will extend the coverage for the league and its teams and players, while allowing our publishers the opportunity to enhance their viewers’ experience.”
SendtoNews will include NBA content through its comprehensive suite of video embedding tools for publishing partners to fully maximize their viewing performance. From in-content video embed links to fully responsive, advanced video players, SendtoNews’ publishing partners have a range of options. All the video player tools take only moments to install on their web properties for desktop and mobile viewing. For publishers wishing to install the STN player and access NBA content, please contact us at email@example.com.
SendtoNews distributes and monetizes its digital video content via an extensive network of broadcasters, "newspaper.coms" and pure digital publishers across North America and Europe. The company is an exclusive or semi-exclusive content rights holder for over 75 sports leagues on four continents, including top tier sporting organizations such as Major League Baseball, NASCAR and PGA Tour.
SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies addresses the ever growing market concern around viewability fraud.
VP Corporate Communications