SendtoNews CEO Matthew Watson discusses the power of local publishers and platforms like SendtoNews in encouraging people to vote, via The Wall Street Journal.
Some campaigns and political-action committees have also worked to target voters based on the home pages they visit and the videos they watch online, which are logged by web-tracking tools. For instance, SendtoNews, a video distribution platform for news and sports sites, lets political ad-buyers target users in Georgia, said CEO Matthew Watson.
“Local online publishers and platforms like ours serving online local publishers should benefit [from the races and social-media bans],” Mr. Watson said. “If you’re encouraging voters to get out and vote, you don’t need Google and Facebook for that.”
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