SendtoNews CEO Matthew Watson discusses the power of local publishers via The Wall Street Journal

SendtoNews CEO Matthew Watson discusses the power of local publishers and platforms like SendtoNews in encouraging people to vote, via The Wall Street Journal.

Some campaigns and political-action committees have also worked to target voters based on the home pages they visit and the videos they watch online, which are logged by web-tracking tools. For instance, SendtoNews, a video distribution platform for news and sports sites, lets political ad-buyers target users in Georgia, said CEO Matthew Watson.

“Local online publishers and platforms like ours serving online local publishers should benefit [from the races and social-media bans],” Mr. Watson said. “If you’re encouraging voters to get out and vote, you don’t need Google and Facebook for that.”

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