SendtoNews ended 2017 with another milestone as they saw largest year over year growth in unique viewers for a video platform in U.S. Digital Sports. From 2016, STN saw their unique viewers grow by 44% to 9.8 million per month.
“This growth showcases the great work of our publishing partners and illustrates that news sites remain the engaged fan’s go to source for content on their favorite team ” says SendtoNews CEO Matthew Watson. “Together, we combine the insightful, fan-focused writing of our publishers editorial staff with relevant, official highlights and content, creating a fan experience not replicated anywhere else.”
Over the past 2 years, STN has consistently grown their audience, views, quality of user and ad experience to become the preferred video partner of local publishers and national advertisers. STN was recognized earlier this year as the top 24th fastest growing tech company in North America in the Deloitte Fast 500, having grown by over 9300% in the past 4 years.
Other milestones achieved by STN in 2017 include emerging as the leading digital video platform in sports for adult female viewership, achieving a network-wide +70% viewability rating and totalling 898,555,000 video views.
comScore uses advanced methods of invalid human and bot traffic detection and is considered one of the most sophisticated data collection platforms in digital traffic. The rankings are validated third-party metrics and are recognized as the industry standard for video viewership measurement.
SendtoNews is North America’s leading sports video content and advertising platform. The company has created an expanding publisher network that now includes more than 1600 sports news properties across North America including USA Today, LA Times, New York Daily News, Chicago Tribune, Detroit Free Press, San Francisco Chronicle, St. Louis Post Dispatch, The New York Post and more.
SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and co-exclusive content from 75+ sports leagues, including top tier organizations such as the NFL, MLB, NBA, PGA TOUR, Pac-12, ACC and many more.
SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.
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For more details, visit www.SendtoNews.com or call toll free 1.855.590.1991.
VP, Corporate Communications
Toll Free: 1.855.590.1991