SendtoNews is pleased to report that, according to March 2016 comScore data recently released, SendtoNews’ Canadian Publisher Network remained in the #1 position for both sports videos viewed and unique viewers. comScore’s monthly report indicates that 85.5MM sports videos were viewed by 1.65MM unique viewers across SendtoNews’ Canadian publisher network during March, up from 50.3MM to 1.55MM unique viewers in February 2016.
“We were very pleased to see our comScore ranking improve with the extensive video delivery growth we experienced during March”, states Executive Chairman, Matthew Watson. “In the last three years, we have assembled the largest premium network of digital publishers in North America with an enormous combined audience. We are also pleased to see that, at 32.5 videos per viewer, we ranked #1 across Canada -- more than twice the number than the #2 syndicator (WWE at 14 videos per viewer). Our audience is highly engaged, loyal and interested in the sports video content we are delivering, and that’s what our advertising partners are looking for.”
In the United States, SendtoNews’ Publisher Network also reached a milestone by jumping from 7th position to 4th position for sports videos viewed. comScore’s monthly report indicates that 78.6MM sports videos were viewed across SendtoNews’ US publisher network during March, up from 26.9MM in February 2016.
SendtoNews’ video viewing growth during March can be attributed to the exciting exclusive and co-exclusive content delivered through its sports video ad platform for NCAA March Madness, MLB spring training, NBA final regular season games (particularly with the Golden State Warriors streak towards record consecutive wins) and PGA Tour.
SendtoNews is North America’s leading Sports Video Ad Platform serving an expanding publisher network of more than 1500 news properties. SendtoNews generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including the NBA, MLB, NFL, NASCAR, PGA Tour, NCAA and Premier League Soccer.
SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.
For brand advertising inquiries, email firstname.lastname@example.org. For content distribution inquiries, please email email@example.com You can also visit www.SendtoNews.com follow us @sendtonews or call toll free 855.590.1991.
VP Corporate Communications