SendtoNews Video Inc. (“STN”) and the PGA TOUR today announced a renewal of an exclusive multi-year rights agreement to distribute digital video throughout the U.S. and Canada, primarily via local news and local sports digital platforms.
The PGA TOUR will continue to provide STN with one of the largest golf content offerings in all of digital sports. These clips, which include highlights, interviews and analysis, will be made available to publishers across the United States and Canada to extend their connection to the local golf fan.
The agreement also provides for STN and the PGA TOUR to work together to capitalize on the distribution of this quality golf content to allow sponsors and brands to extend and amplify their digital ad campaigns. “Nobody is better at producing premium golf content than the PGA TOUR,” stated STN Exec. VP, Sales and Strategic Partnerships Philippe Guay. “We are thrilled to provide one of the largest digital distribution platforms in all of sports to not only display this world-class content, but engage in unique opportunities for the premier brands supporting the PGA TOUR.”
“SendtoNews has proven to be an outstanding partner for distributing our digital content in local media markets,” said Norb Gambuzza, SVP of Media Business Development at the PGA TOUR. “Their expertise, combined with breadth of coverage, makes them a perfect partner to assist the PGA TOUR in reaching more golf fans across a variety of digital platforms.”
STN’s distribution network across the top 100 US DMA will have unparalleled access to:
● Tournament Previews
● Round Lead-up Coverage and Analysis
● Highlights and Recaps for Every Round
● Shot of the Day
● Player Interviews
● Trending and Viral Storylines
● Weekly Video from Scratch
About The PGA TOUR:
The PGA TOUR is the leading global platform in professional golf, showcasing the highest expression of excellence, both on and off the course. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR China. Its members represent the world’s best players, hailing from 22 countries (85 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1.1 billion households in 227 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2016, tournaments across all Tours generated a record of more than $166 million for local and national charitable organizations, bringing the all-time total to $2.46 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla.
SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America and marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.
SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including the NHL, MLB, NBA, NFL, PGA TOUR, NCAA and Premier League Soccer.
SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.
For brand advertising inquiries, email firstname.lastname@example.org. For content distribution inquiries, please email email@example.com. You can also visit www.SendtoNews.com, follow us on @SendtoNews or call toll free 855.590.1991.
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Senior Manager, Communications
VP, Corporate Communications