Customer Acquisition: June Business Development Roundtable

13 Jun 2018
2:00pm - 3:30pm PDT

Customer Acquisition: June Business Development Roundtable

Description:

Please join Jose Albis, CDO of Moduurn Mobility, who will facilitate a discussion on Customer Acquisition:

  • Inbound vs Outbound Marketing - content marketing as a tactic for acquiring new customers for startups. 
  • The PESO Framework (Paid, Earned, Shared, Owned) for different stages in the Sales Funnel.
  • How to organize a content strategy from the inside out. (if we have enough time for this)
     

Jose's LinkedIn Profile: https://www.linkedin.com/in/josealbis/

For more information on joining VIATEC Peer Roundtables, or to attend this session, please contact Rob Bennett by e-mail at rbennett@viatec.ca

13 Jun 2018
2:00pm - 3:30pm PDT

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