Salesforce is for Suckers: January Marketing & Product Management Roundtable
“Salesforce is for Suckers: How To Take Advantage of the Low-Cost Revolution in Marketing Automation, CRM, and Ecommerce Cloud Solutions”
Topic: There are two emerging trends that represent a serious competitive threat to large SaaS companies such as Salesforce, and by contrast, a major opportunity for businesses looking for alternatives. The first is the massive growth in marketing automation, CRM, and ecommerce solutions that provide similar if not better functionality, at typically less than a third of the licencing cost. The second is the amazing growth of plug and play API integrations between these cloud solutions that allows for data to flow easily and be actionable within highly customizable sales and marketing automations. This presentation will demonstrate how both B2C and B2B businesses of any size can take advantage of these emerging trends through case studies and live demos of solutions built on these platforms.
Bio: Ryan Foster is the Managing Director of the data driven marketing firm, RFDM Solutions (www.rfdmsolutions.com). With experience as both a Salesforce consultant, and a senior digital marketing manager for a range of companies, he now focuses on helping businesses unlock the revenue potential of their customer data through custom cloud solutions.