Value Proposition design: How do design products your customers will actually use.
Casey Milone is a career-long marketing copywriter and creative director with experience leading messaging at companies like Microsoft, NVIDIA, and Alaska Airlines. He has also consulted with some of the Bay Area's leading self-driving startups like Aurora and Zoox.
In this workshop, Casey reviews the methodology behind Strategyzer's Value Proposition design concepts and speaks about his experience working in the tech space helping teams reframe their product marketing so that it focuses on customer value, rather than product specs.
Bring lunch, hang out, ask questions. Casey has recently moved his company to Victoria and is using these free training sessions as a way to get to know the tech community.
Contact: Casey Milone, Creative Director, firstname.lastname@example.org