AI-powered video platform

  • David Davies posted an article
    Working with IRIS.TV will allow to offer brands and agencies the best contextually relevant video see more

    IRIS.TV, a video intelligence platform, today announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN's online video platform of premium content will be contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a billion monthly video views across thousands of trusted publishers in a privacy-first and brand-suitable way.  

    The SendtoNews video platform delivers a contextually relevant experience for publishers’ articles by providing premium relevant video content along with increased monetization from video advertising. Premium content includes video from Associated Press, Bloomberg, MLB, Rolling Stone, Conde Nast, Variety, the NFL and hundreds of others.  

    Recently, SendtoNews worked with their league content partners like MLB, the NBA, NFL and PGA Tour to receive “Best Of” packages that include hundreds of pieces of video content, including the Washington Nationals 2019 World Series Run, Highlights of Michael Jordan’s Career, the Top All-Time NFL Rookie Performances and much more. Several Fortune 100 brands have already leveraged this content for their previously paused sports ad spend and are now reaching local audiences in contextually relevant environments.  

    “We’re thrilled to have SendtoNews integrated into our Contextual Video Marketplace,” said Richie Hyden, COO & Co-founder of IRIS.TV. “It’s great to partner with an innovative team that shares a mission of enabling the world’s leading publishers and brands to maximize the value of video in a cookieless world.” 

    “Working with IRIS.TV will allow us to offer brands and agencies the best contextually relevant video experience,” said Matthew Watson, CEO of SendtoNews. “We are excited for the value this partnership will bring to brands, and, concomitantly, our publishers.” 

    IRIS.TV’s contextual video marketplace simplifies the complexity of the video ecosystem across CTV, web, and mobile video to enable context and brand-safety targeting capabilities for the first time. The marketplace has simplified thousands of integration points into a single ecosystem bringing together publishers, contextual data partners, ad servers and SSPs into a marketplace that enables publishers’ video content to be analyzed and categorized into industry-accepted brand-safety and brand-suitable segments that can be purchased by marketers through any DSP for direct, private marketplace and open auction buying.

  • David Davies posted an article
    Premium Video from SendtoNews has helped digital publishers deliver in a challenging time see more

    Publishers like Hearst, Tribune, New York Post and TribLIVE have found a new way to engage users and drive revenue during a turbulent time. By partnering with SendtoNews to supply their readers with premium, engaging and revenue generating video content, publishers have seen an over 1000% increase in revenue from SendtoNews in certain cases, while at the same time enhancing workflow and cost savings.

    As audiences are spending more time online, SendtoNews has enabled publishers to not only keep their users engaged longer but generate more revenue by delivering video cost free from premium providers like the Associated Press, Bloomberg, MLB, Rolling Stone, Conde Nast, Variety, the NFL and over 100 others. Combined with the publisher’s article editorial, the SendtoNews video platform delivers a contextually relevant experience for their readers alongside increased monetization from video advertising sold by STN. The resulting revenue is shared with the publisher.

    SendtoNews is a lifeline to publishers looking for a turnkey digital video platform of content, technology and monetization. Publishers who have leveraged the entirety of the STN platform have yielded tremendous results in terms of engagement, revenue and cost savings. Year over year numbers show increases in revenue of over 1000% and over 20x growth in video viewership from SendtoNews.

    Pittsburgh’s TribLIVE, who saw a year over year increase of 215% in revenue and 202% in video impressions from SendtoNews, are thrilled with the platform’s performance.

    “It’s never been more important to get accurate and up-to-date information to our audiences,” said Jennifer Bertetto, president and CEO of Trib Total Media, TribLIVE’s parent company. “The Trib has been very pleased with the audience and revenue that our partnership with SendtoNews has brought, and the Smart Match technology has allowed us to target the information our readers are seeking. With its turnkey video platform, SendtoNews has transformed our ability to provide site-wide, contextually relevant video, making SendtoNews one of our most valued partners.”

    SendtoNews’ goal has always been to deliver real solutions to help publishers improve their workflow with digital video while maintaining editorial integrity and enhancing user experience. The workflow enhancements have come in the form of an AI powered video player, which matches a publisher's written editorial with the video content in the STN library of over 600,000 videos. Another solution that has helped publishers deliver relevant and up-to-date video to their users is a player dedicated to COVID-19 Coverage, which automatically refreshes with the latest news every 20 minutes, delivering clips from STN’s 5000+ daily videos. The player sees up to 10 million video plays per day, as publishers are eager to ensure their audience stays updated and informed.

    “We want publishers to be able to offer the most current and relevant video content on their site to help their audience through turbulent times both to inform and to entertain,” says SendtoNews CEO Matthew Watson. “We constantly strive to find ways to ensure that their users remain informed and engaged, while providing an enhanced source of revenue that is needed in the industry – now more than ever”.

    One example is SendtoNews’ “Reliving Sports” initiative. SendtoNews worked with their league content partners like MLB, the NBA, NFL and PGA Tour to receive “Best Of” packages that include hundreds of pieces of video content, including the Washington Nationals 2019 World Series Run, Highlights of Michael Jordan's Career, the Top All-Time NFL Rookie Performances and much more.  The content supplied to publishers lets them engage their audiences when league play is on hold, while offering an attractive destination for brands looking to allocate ad dollars previously earmarked for sports. Several Fortune 100 brands have already leveraged this content for their previously paused sports ad spend, and are now reaching local audiences in contextually relevant environments with a thirst for these videos.

    “SendtoNews’ Reliving Sports initiative is an amazing opportunity for any advertiser looking to reach audiences in trusted and brand friendly environments.” Says Craig Sloan, EVP of Home Team Sports. “It provides a premium avenue for brands looking to capture the excitement, passion and emotional connection fans have to these memories while league play is on hold.”   

    SendtoNews’ initiatives in publisher-focused digital video content, technology and monetization solutions have yielded record viewership for the company and their publishers. In the recent release of March’s US Comscore rankings, SendtoNews ranked 9th out of the top 100 digital video properties with nearly 600 Million views on desktop alone.

  • David Davies posted an article
    SendtoNews publishing partners will be able to access historic sports content see more

    Continuing in its industry-leading service to publishers, SendtoNews (STN) is delivering a curated, custom selection of the best moments in sports, featuring championship runs, unforgettable plays and key moments that will help keep fans engaged.

    With more users online and engaged than ever, STN’s custom “Reliving Sports” videos give publishers an innovative way to deliver sports content to their readers from premium providers like the NBA, MLB, NFL, PGA Tour and more. Publishers can now let Nationals fans relive the entire 2019 season, Cubs fans look back at their first World Series win in 109 years from 2016 and Raptors fans revisit their first-ever NBA championship. And with great highlights like Michael Jordan’s career high game or the 10 greatest rookie seasons in NFL History, fans can get their sports fix until their favorite team is back in action.

    “We are thrilled to provide publishers a unique way to engage their users and give them an escape or at least a happy distraction during a hiatus in the regular sports season, all while maintaining a reliable source of monetization,” says SendtoNews CEO Matthew Watson. “Everything we do at STN is aimed at helping publishers deliver the best possible experience to their audience by keeping them engaged and excited with the content from the teams they love and moments they can never forget.”

    STN’s “Reliving Sports” content can be leveraged to create a series of articles for publishers  featuring top moments, retrospectives, individual games for playoff runs, profiles on featured players, and more, offering readers engaging content while allowing them to keep an emotional connection to their favorite team.

    “Reliving Sports” is just a taste of STN’s extensive content library, which boasts over 600,000 premium videos and ingests thousands more every day from the world of news, business, sports, lifestyle, technology, health, food, to name a few. With content from Associated Press, Bloomberg, Bon Appetit, Rolling Stone, MLB, Variety, NFL, Vanity Fair, NBA and over 100 others, the STN library is a transformative resource for publishers looking for site-wide, contextually relevant and up to date video combined with premium monetization and industry leading player technology.

    SendtoNews owns and operates the leading digital video distribution platform in North America, supplying more than 1800 digital publishers with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for over 100 content creators, including the NFL, Associated Press, MLB, Bloomberg, Rolling Stone, NBA, PGA Tour, Variety, NHL and MLS, complementing their efforts to grow and engage their digital audience while providing additional revenue opportunities for their advertisers and sponsors.

    SendtoNews’ video platform and AI-powered Smart Match player has become an indispensable resource in content, technology and monetization to publishers across North America, making SendtoNews a key partner to industry leaders like Hearst, Gannett, Tribune, McClatchy, USA Today and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

  • David Davies posted an article
    SendtoNews’ Industry-leading video distribution platform named a finalist for Best Video Platform see more

    SendtoNews’ Industry-leading video distribution platform has been named a finalist for Best Video Platform and Best Ad-Supported Video Service

    SendtoNews (STN) is thrilled to announce Cynopsis has selected them as a double finalist for the 7th Annual Cynopsis Model D Awards in the following categories: Best Video Platform and Best Ad-Supported Video Service.  The Cynopsis Model D awards recognize digital platforms that excel in online video content, advertising and technology and are at the forefront of their respective fields.

    “Cynopsis is a must-read for everyone in our industry,” says Matthew Watson, SendtoNews CEO. “We are extremely honored to be recognized in these two categories which highlight the core of our strengths and platforms that appeal to publishers. Congratulations to all the finalists and thank you to all our partners who are responsible for our success.” 

    SendtoNews’ nominations come on the heels of a record setting August Comscore US Desktop, Mobile and OTT Viewership numbers release, which has STN ranked 25th out of all content categories, ahead of platforms such as Amazon and Twitter, with over 500 million video views in the US alone.  

    "Congratulations to the team at SendtoNews for these well-deserved nominations," said Ryan Kenney, VP of Platform at SpotX. "SendtoNews continues to deliver premium video content to viewers, and we are honored to call them a partner and help drive meaningful revenue." 

    Cynopsis’ recognition of SendtoNews is spearheaded by their industry-leading publisher video technology, including “Smart Match”, an AI-powered player that reads a publishers article, matches it with the most relevant video in the STN library and instantly produces it in the editorial content when published.  Publishers using Smart Match never have to spend time or resources ensuring engaging video is in their articles or properly monetized, delivering one of the best user experiences and revenue-generating opportunities in digital publishing.  Smart Match has yielded results such as a 3.1x increase in impressions, 3.9x longer user time on page, and up to 1100% digital revenue growth in case studies. 

    The awards will take place on Friday, November 8th at Tribeca’s ThreeSixty in New York. 

    About SendtoNews

    SendtoNews owns and operates the leading digital video distribution platform in North America,  supplying more than 1600 digital publishers with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for over 100 content creators, including the NFL, Associated Press, MLB, Bloomberg, Rolling Stone, NBA, PGA Tour, Variety NHL ,and MLS, complementing their efforts to grow and engage their digital audience while providing additional revenue opportunities for their advertisers and sponsors. 

    SendtoNews’ video platform and AI-powered Smart Match player has become an indispensable resource in content, technology and monetization to publishers across North America and made them a key partner to industry leaders like Hearst, Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

    For more information on SendtoNews, please visit www.sendtonews.com.

    Media Contact: David Davies SendtoNews 855-590-1991 david.davies@sendtonews.com

  • David Davies posted an article
    SendtoNews grew revenue by a stunning 13,898% over the past 5 years see more

    SendtoNews (STN), owner and operator of North America’s foremost digital video distribution platform, was recognized on Canadian Business and Maclean’s Growth 500, the definitive list of Canada’s fastest-growing companies for 2019.  Along with this overall ranking at #4 with 13,898% revenue growth, STN ranked #1 in the Marketing and Media category.

    “Our growth is driven by our relentless commitment to serving our publishing, sales and content partners and is a reflection of the proven long term value we bring to all of them with our digital video distribution platform,” says Matthew Watson, CEO of SendtoNews. “We share this reflection of our combined success with them, our staff and our investors.   Thank you again to Canadian Business and Maclean’s, and congratulations to all the companies on the list,” added Watson.

    Along with revenue growth, STN saw a tremendous increase in year-over-year video views increasing by 395% in Canada and 415% in the US from 2017-2018 according to Comscore.  STN delivers a unique combination of industry-leading and best-in-class video technology, content and monetization that helps sites like the New York Daily News, National Post, San Francisco Chronicle and USA Today see demonstrated growth in page views, time on page and revenue.  SendtoNews is the video distribution platform for the NFL, NBA, MLB, PGA Tour, MLS and over 100 other content creators.  

    “The companies on the 2019 Growth 500 are truly remarkable.  Demonstrating foresight, innovation and smart management, their stories serve as a primer for how to build a successful entrepreneurial business today,” says Beth Fraser, Growth 500 program manager. “As we celebrate over 30 years of the Canada’s Fastest-Growing Companies program, it’s encouraging to see that entrepreneurship is healthier than ever in the country.”

    Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue growth. Growth 500 winners, including SendtoNews, are now profiled in a special print issue of Canadian Business published with Maclean’s magazine and online at CanadianBusiness.com and Growth500.ca.

    About SendtoNews

    SendtoNews owns and operates North America’s largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, PGA Tour, NHL, and MLS, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors.

    SendtoNews’ video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying the SendtoNews’ video platform on their site. SendtoNews is a key partner to publishers like Hearst, Gannett, Tribune, Post Media, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

    For more information on SendtoNews, please visit www.sendtonews.com

    Media Contact: David Davies SendtoNews 855-590-1991 david.davies@sendtonews.com

  • SendtoNews posted an article
    SendtoNews’ AI-powered video platform will distribute NASCAR race highlights see more

    Digital sports video platform SendtoNews (STN) today announced a multi-year digital partnership with NASCAR Digital Media. Under the new agreement, SendtoNews receives rights to distribute NASCAR® race highlights and other event content to its more than 1600 digital publishing partners across North America, further expanding the reach of NASCAR’s digital audience. The partnership will provide highlights for all NASCAR national series races and qualifying events, including the upcoming 61st running of the Daytona 500 on February 17. 

    By tapping into SendtoNews’ turnkey video platform, NASCAR Digital Media will be able to instantly connect with a new digital audience of racing fans. As soon as highlights are available, publishers will instantly be able to embed the official NASCAR race content and interviews into their articles. 

    “NASCAR is very well suited for digital consumption and we’re proud to add it to our roster of major sports leagues including MLB, NFL, NBA, PGA Tour and 70 other leagues and sports content creators,” said Matthew Watson, CEO at SendtoNews. “Across our platform, we’re able to provide NASCAR with a way to engage millions of additional fans.” 

    The partnership also allows NASCAR Digital Media to capitalize on SendtoNews’ Artificial Intelligence powered Smart Match video player. Publishers only need to use one embed code for their entire site as STN’s Smart Match video player instantly selects the most contextually relevant video in STN’s content library of over 400,000 videos and automatically includes it with the published article. By eliminating the resources required of publishers to incorporate official video content into their articles, SendtoNews is strengthening the connection between publishers, content creators like NASCAR Digital Media, and local fans across North America.  

    “NASCAR fans are more connected than ever before, and we’re always looking for new ways to better reach our fans wherever they consume racing news, particularly when it comes to video content,” said Tim Clark, vice president of NASCAR Digital Media. “With its innovative video distribution platform, SendtoNews also creates advertising opportunities for partners looking to engage the most loyal and passionate fans in sports.” 

    NASCAR Digital Media will provide SendtoNews with racing highlights (qualifying and race) and video features for the Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™. To get official NASCAR race highlights on your site, please visit www.sendtonews.com or email publishers@sendtonews.com for more info. 

    About SendtoNews 

    By providing a three sided platform of innovative technology, premium sports content and monetization services, SendtoNews has become North America’s leading sports video distribution platform serving more than 1600 digital sports news properties across North America. SendtoNews currently generates over 300 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR and is consistently ranked in the top 3 of the comScore sports video category. 

    SendtoNews’ video platform and AI-powered Smart Match player technology has been shown to increase viewer engagement, with publishers seeing a lift of 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying STN’s video platform on their site.  SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

    For more information on SendtoNews, please visit www.sendtonews.com

    Media Contact:

    David Davies

    SendtoNews

    TF: 1.855.590.1991
    david.davies@sendtonews.com