analytics

  • Redbrick posted an article
    Team offers free trial to streamline influencer management and help marketers focus on scale see more

    VICTORIA, B.C., July 18, 2017 -- Redbrick, Canada's second-fastest growing software company, announced today the release of their latest product, Assembly: a cloud-based application that allows brands and marketing agencies to manage all of their influencer marketing campaigns in one centralized location.

    Redbrick officially launched Assembly on Product Hunt in the early hours of Tuesday July 18th, and the team is now offering influencer marketing professionals a free 15-day trial to help manage and scale their campaign ROI with ease.

    "Whether it's at the brand or agency level, managing one influencer campaign is tedious and time-consuming enough, let alone managing dozens or even hundreds of them simultaneously," said Redbrick CMO Marco Pimentel. "Our goal with Assembly was to streamline influencer management by bringing all the moving parts together in one neat package to prove that it doesn't have to be hard to demonstrate ROI." 

    Influencer marketing is seeing an explosion in popularity, with 84% of marketers saying they planned on launching at least one influencer campaign during the next 12 months.

    "Brands across virtually every market are allocating major resources into leveraging the power of peer influence on social media by having their products promoted by celebrities and niche thought leaders alike while gaining organic, targeted exposure to their loyal social followers -- followers who already happen to be paying attention to what they have to say," said Assembly CEO Neil Henderson. 

    An attractive proposition indeed for those trying to reach audiences in an age where they're blinded by conventional ads and 47% of consumers are deploying ad blockers. Even more so considering it's been noted that consumers trust authentic content 92% more than traditional marketing tactics.

    Assembly is perfectly aligned with these trends, and the Redbrick team emphasizes their product's ability to prove ROI thanks to an intuitive interface and comprehensive features.

    Assembly is the technology that provides marketing teams with all the resources they might need across the entire campaign lifecycle. The influencer marketing platform has been referred to as the influencer CRM for marketers in search of a smarter way to manage their campaigns. Key features include influencer onboarding, campaign management, real-time analytics reporting and tracking, in-app payments, and more. 

    Redbrick is extending their free trial offer for all three Assembly package options. The Growth package, priced at $199/month, allows users to manage unlimited influencers, create up to 2 campaigns, send up to 100K clicks, collaborate with up to 5 other users, add up to 5 brands, pay influencers in-app, and dedicated account management.

    At $299/month, Assembly's Pro plan ups the campaign creation and click send, while offering unlimited team user collaborations and brand adds. 

    Designed for marketing teams with more robust influencer portfolios, the customizable $499/month and up Enterprise option offers unlimited feature use across the board. Enterprise users also gain access to several add-ons like expert templates and tips, custom white labeling, and a dedicated round-the-clock Account Manager. 

    Assembly is now available as of July 18, 2017. Those interested in trying Assembly free for the first 15 days can learn more by clicking here.

    For more information about this story, contact:

    Nadia Tatlow | Marketing 
    Redbrick 
    nadia@useassembly.com 
    1.250.216.0019 
    www.useassembly.com

  • Tessa Bousfield posted an article
    Latitude has signed a 3 year contract to provide flight data analytics to Ornge for their fleet of.. see more

    Latitude and Ornge sign contract to supply Flight Data Analytics Services

    Victoria, BC (November 1, 2016) - Latitude Technologies is pleased to announce the company has signed a three-year contract to provide flight data analytics services to Ornge for their fleet of Leonardo AW139 helicopters. Utilizing existing onboard SSQARs, Latitude will assist in developing an HFDM program whereby digital flight data generated during line operations is collected and analyzed to provide greater insight into the total flight operations environment. The information and insights provided by FDM can also be used to reduce operational costs and significantly enhance training effectiveness, operational procedures, maintenance and engineering procedures.

    Latitude will supply software to download the data from the aircraft and the means to securely transfer it electronically for analysis. The information will be run against an industry accepted data set of AW-139 parameters and limitations for exceedances as well as alert levels built into the monitoring system to capture exceedance events. "Expanding our long term relationship with Ornge into the HFDM analytics field is very important to us" stated Tim Curtis, VP Information Services Latitude Technologies, "We have supplied Iridium Satcom voice, flight following and data services to them since 2007 and feel that we can enhance existing services with this new partnership."

    Latitude will be displaying at the National Business Aviation Association annual trade show in Orlando, November 1-3 at booth #2641.

     

    About Ornge

    Ornge, a not-for-profit organization, co-ordinates all aspects of Ontario's air ambulance system, the critical care land transport program, paediatric transport program and the authorization of air and land ambulance transfers between hospitals. Ornge performs more than 18,000 patient related transports in Ontario each year. For more information about Ornge, visit www.ornge.caor call 1-647-428-2005.

     

    About Latitude Technologies

    Latitude Technologies Corp., headquartered in Victoria, British Columbia, is an aerospace parts manufacturer and provider of flight data monitoring, flight following, and satellite data and voice communications equipment and services. Latitude's SkyNode® products are the most versatile and economical-to-operate aeronautical communication devices in the world. The company's IONode™ is the industry'sforemostadvanced data acquisition unit, capable of real-time event and exceedance alerts and automated post-flight wireless data transfer. Latitude's DL150 FANS 1/A+ Data Link is the first TSO'd lightweight multi-function SDU on the market. Latitude provides reliable and secure aviation data and communication options for crew safety, fleet logistics, and operations and maintenance efficiencies with the WebSentinel™ flight tracking and Latitude Flight Data Analytics™ web-based data management platforms for desktops, dispatch centers, and mobile devices. For more information about Latitude's flight data and satcom solutions, visitwww.latitudetech.com or call 1-888-966-5599.