CEO

  • Humaira Ahmed posted an article
    This startup used its tech to help women recover from the economic impact of the pandemic. see more

    When Humaira Ahmed, the Founder & CEO of Locelle Digital, a networking and mentorship platform for women, began hearing from her app members about the struggles they were facing as a result of the pandemic, she got curious about the impact it was having on women in particular. When she encountered the startling findings of McKinsey Global Institute’s regressive effects of COVID-19 on gender equality, as the leader of a social impact startup, she knew she had to move fast. She sent out a survey to explore the type of support her members needed during this time. The survey results revealed that 85% of women using the Locelle app wanted mentorship and 30% wanted to be mentors. Ahmed and her team quickly developed a mentorship program unlike any other. 

     

    "With a focus on action rather than conversation, we wanted to develop something concrete to help women recover from the economic impact of the pandemic. We started with matching technology to curate connections for mentees that aligned with their career goals. Then we measured the impact in quarterly reports to provide a tangible way for our mentees to see how mentorship has influenced their professional development and growth,” says Ahmed.

    Locelle’s new mentorship program, Mentor Moments, is a fully-managed, 1:1 mentorship program designed to empower women in the workplace with tailored guidance aligned with their individual career goals and vision. What makes this different from most mentorship programs is the emphasis the Locelle team puts on professional development and career advancement. The team is dedicated to making space for mentees and mentors to get the most out of this relationship by taking the heavy-lifting off their hands in these 4 ways:

     

     

     

     

     

     

     

     

     

    Locelle does mentorship a little differently. With the Mentor Moments program, mentees have access to a team of world-class leaders who they can rely on based on their individual career goals and needs. Locelle’s community of mentors include industry leaders like:

    • Manpreet Dhillon, CEO & Founder of Veza Global, who recently launched a free online resource for Canada’s technology industry that provides access to best-in-class Diversity and Inclusion (D&I) resources and tools.

    • Stephanie Redivo, Equity, Diversity and Inclusion (EDI) Program Lead, Translink, who is an active member and speaker in the global women in tech community. She regularly inspires employees to be their best selves and do their best work through inclusive behaviour.

    • Hurriya Burney, Vice President at RBC, Commercial Banking, who is dedicated to helping new immigrants, minorities, and ambitious women build confidence in the Canadian workplace. 

    • Nataizya Mukwavi, Founding Executive Director of Black Women Connect Vancouver, who has created a collective of women who leverage their strengths, embrace their diverse experiences, build meaningful relationships, and celebrate Black excellence in B.C.

    “My mentor really helped bring more clarity to the direction I want to go. Her approach was just what I needed to carve out an initial path to my purpose. I’m so glad I took a chance on being a part of this program and look forward to more sessions,” says one mentee, a Sales & Marketing Manager at a tech company.   

    You’re invited to The Power of Mentorship Panel & Info Session on Thursday, October 1 at 12pm PDT. This FREE virtual event is ideal for professional women who want to find a mentor, and who are interested in exploring ways the Mentor Moments program can help them advance in their careers. Attendees will hear from a panel of mentees and mentors who will share their mentorship stories, along with tips on how to get the most out of this program. Reserve your spot for this event before Oct. 1. 

     

    About Locelle Digital, Inc.

    Locelle (pronounced Lok-elle) is a global platform created to connect, empower and advance women.  Through mentorship and career development opportunities, Locelle delivers professional growth to individual professionals and teams. Locelle’s private networking and fully-managed mentorship program is powered by matching technology. Becoming a member gives women in the workplace the chance to instantly start growing their communities, take steps toward advancing their careers, and begin making meaningful connections with like-minded women and industry leaders – all on one platform! The Mentor Moments program manages all the heavy-lifting of scheduling, feedback, matching and impact reporting, that way professional women can pour all their focus into their career development goals. Locelle is excited to announce that it was recently selected to be part of the 4.0 Cohort of the Women in Cloud (WIC) Microsoft Cloud Accelerator.

    For more information, contact Humaira Ahmed, Founder & CEO

    T: 250.514.8182 | E: humaira.ahmed@locelle.com

    Website URL: Locelle Digital Inc.

    Social media: Facebook | LinkedIn | Twitter | Instagram  

  • SendtoNews Video Inc. posted an article
    SendtoNews Ranks No. 4th overall on the 2018 Growth 500, and first out of all media companies see more

    Canadian Business and  Maclean’s have ranked SendtoNews (STN) No.4 on the 30th annual Growth 500, the definitive ranking of Canada’s fastest-growing Companies.  SendtoNews increased revenue of 8,388% over the past 5 years.  Along with this, STN ranked 1st overall in the Marketing and Media category, repeating its success from 2017.

    “SendtoNews is thrilled to be listed among some of the top companies in the country on the Growth 500 for the second year in a row,” says Matthew Watson, CEO of SendtoNews. “This tremendous achievement is thanks to everyone at STN and shared with all of our publisher, sales and content partners as well. We wish to also thank Canadian Business and Maclean’s for this honour”, added Watson.

    SendtoNews 2017/18 achievements include a partnership with Rogers Media to distribute NHL and Sportsnet content across Canada, the widespread release of a new AI powered video player that has been proven to improve revenue and engagement for publishers, as well as ranking second overall for total videos viewed and unique viewers in the U.S. comScore rankings.

    “The companies on the 2018 Growth 500 are truly remarkable. Demonstrating foresight, innovation and smart management, their stories serve as a primer for how to build a successful entrepreneurial business today,” says Deborah Aarts, Growth 500 program manager. “As we celebrate 30 years of the Canada’s Fastest-Growing Companies program, it’s encouraging to see that entrepreneurship is healthier than ever in this country.” 

    Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue growth. Growth 500 winners, including SendtoNews, are now profiled in a special print issue of Canadian Business published with Maclean’s magazine and online at CanadianBusiness.com and Growth500.ca.
     

    About the Growth 500 

    For 30 years, the Growth 500 ranking of Canada’s Fastest-Growing Companies has been Canada’s most respected and influential ranking of entrepreneurial achievement. Developed by PROFIT and now published in a special Growth 500 print issue of Canadian Business (packaged with the October issue of Maclean’s magazine) and online at Growth500.ca and CanadianBusiness.com, the Growth 500 ranks Canadian companies on five-year revenue growth. For more information on the ranking, visit Growth500.ca. 
     

    About SendtoNews

    SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America.

    SendtoNews currently generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including top tier organizations such as the MLB, NBA, NHL, NFL, PGA TOUR, NCAA and Premier League Soccer.

    SendtoNews has offices in New York, San Francisco, Toronto, Atlanta, Philadelphia and Victoria, British Columbia, and ranks 2nd on comScore for Unique Viewers and Total Videos Viewed in digital sports video.

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com. For more details, visit SendtoNews.com or call toll free 855.590.1991.

    Media Contact:

    David Davies

    SendtoNews

    855-590-1991

    david.davies@sendtonews.com

  • SendtoNews Video Inc. posted an article
    STN surpasses ESPN to rank first overall in Unique Viewers and Total Video Views in August 2018 see more

    SendtoNews (STN) is now the top digital video platform in all of sports. The release of August’s U.S. comScore rankings has the digital sports platform listed as #1 in unique viewers and total video views for the first time in SendtoNews’ history.  With 9,790,000 unique viewers and 178,616,000 video views, STN ranks above outlets like ESPN, CBS Sports, Yahoo and Fox. 

    “The work SendtoNews does to help us reach the local fan is unparalleled,” says Home Team Sports EVP Craig Sloan.  “We are ecstatic that their hard work and dedication has allowed them to reach the pinnacle of digital sports video, driven by the insatiable appetite of fans for high-quality content about their beloved teams." 

    STN’s 178,616,000 monthly video views represents a record high for the company.  Part of this success is attributable to the widespread integration of STN Smart Match: an AI powered video player that reads a publisher’s article and instantly populates it with the most relevant video in the STN library.  Recently, the player was subject of a case study done with the New York Daily News.  Year over year results saw time on sports page, unique sports page viewers and total sports page viewers increase substantially for the award winning publisher. 

    “We are thrilled to be validated as the number one property in digital sports video. Our team has steadily built an unmatched three-sided platform for publishers, leagues and advertisers that was hard to do and even harder to replicate” says SendtoNews CEO Matthew Watson. “Many of the other entities on the comScore ranking are content, sales or publishing partners of ours and we share this achievement with them.  We help them reach and engage new fans, and that is the mission that fuels our efforts and success.” 

    SendtoNews also ranks first overall in unique viewers and total videos viewed in several key demographics including Hispanic audience, adult females and persons 25-54. Along with this, out of the top 100 digital video providers in all content categories, STN ranks 29th overall in unique viewers and 23rd in total video views. 

    About SendtoNews 

    SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America. 

    SendtoNews currently generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including top tier organizations such as the MLB, NBA, NHL, NFL, PGA TOUR, NCAA and Premier League Soccer. 

    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic. 

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com. For more details, visit www.SendtoNews.com or call toll free 855.590.1991. 

    Media Contact:

    David Davies

    SendtoNews

    david.davies@sendtonews.com

  • SendtoNews Video Inc. posted an article
    STN will compete for Best Video Ad Tech Innovation and Best Video Distribution Platform see more

    SendtoNews (STN) has been selected as a double finalist in the 2019 Digiday Video Awards for Best Video Ad Tech Innovation and Best Video Distribution Platform award categories. The Digiday Video Awards announced the finalists live from Times Square January 15th, recognizing the companies, campaigns and technology using video to modernize media and marketing.

    STN was selected as a finalist for its AI-powered video player technology (STN Smart Match) and innovative video distribution platform. Publishers only need to use one embed code for their entire site as the SendtoNews video player uses AI to read a publisher’s article and instantly match it with the most relevant video in their library.

    STN’s video platform has been shown to increase engagement when compared to other sports video, with publishers seeing 3.1x more impressions and 3.9x longer time on page. By providing a three sided platform of innovative technology, premium sports content and unparalleled monetization services, SendtoNews has become a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites.

    “We’re thrilled to help publishers continue to thrive on our video platform and share this recognition with our publishing, content, and sales partners,” said Matthew Watson, CEO of SendtoNews. “It is an honor to be recognized among such distinguished company by an industry leader like Digiday. On behalf of our STN team, I offer congratulations to all of the finalists,” added Matthew Watson.

    “As both a Digiday finalist and award winner, we know how exciting it is for SendtoNews to be a part of the club,” said Ryan Kenney, vice president, platform services at SpotX. “Through our partnership, we’ve seen firsthand the power of their video platform and know they are more than deserving for this honor.”

    Winners will be announced at the annual Digiday Video Awards Gala on March 7th, 2019 in New York, NY.

    About SendtoNews

    SendtoNews is North America’s leading sports video and advertising platform. SendtoNews serves more than 1500 digital sports news properties across North America.

    SendtoNews currently generates over 300 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, and the PGA TOUR.

    Media Contact:

    David Davies

    SendtoNews

    david.davies@sendtonews.com