comScore sports video advertising

  • David Davies posted an article
    SendtoNews is growing: 31.2% YOY growth in unique viewers and 417% YOY growth in video views. see more

    SendtoNews' explosive growth continues with our biggest March on record, with more than 300 million videos viewed on desktop alone. Seeing nearly 100 million video views more than ESPN, SendtoNews has firmly established itself as a leader in digital sports video media. Last month, SendtoNews' video distribution platform reached 11,569,000 unique viewers across more than 1,600 publishing partners according to Comscore's March Desktop Viewership report.

     

    "Our amazing growth is confirmation that our partnerrific approach is working." said Matthew Watson, CEO of SendtoNews. "On behalf of our content and publishing partners, we are engaging millions of sports fans across North America and providing brand safe opportunities for advertisers to reach those engaged fans."

    The March 2019 numbers provide insight into how quickly SendtoNews is growing: 31.2% YOY growth in unique viewers and a whopping 417% YOY growth in video views.

     

    About SendtoNews

    SendtoNews owns and operates North America's largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors.

    SendtoNews' video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying SendtoNews' video platform on their site. SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. For more information on SendtoNews, please visit www.sendtonews.com

    Contact: David Davies SendtoNews TF: 1.855.590.1991 david.davies@sendtonews.com

  • SendtoNews posted an article
    STN takes the top spot for sports category in unique viewers and total videos viewed see more

    SendtoNews (STN) has been ranked as the top digital video platform in the sports category on Comscore’s latest report with the most unique viewers, videos viewed, and videos watched per viewer. In the month of January, SendtoNews saw 11,127,000 unique viewers and 396,952,000 videos viewed. With nearly 400 million videos viewed, this puts STN more than 150 million views ahead of the second ranked platform, ESPN. 

    The combination of innovative technology and strong partnerships have resulted in STN seeing 22% more unique viewers and 54% more videos viewed in January when compared to December’s Comscore report. SendtoNews increases engagement with official sports video content delivered via advanced player technology that is designed to maximize both user experience and viewability. The STN player automatically builds playlists of official sports highlights, interviews, and game analysis to keep sports fans on-page and engaged longer, yielding multiple video impressions per user. 

    “We are thrilled to retake the top spot on Comscore and again have our partners to thank.  We have worked hard to develop an unparalleled three sided platform that benefits all our partners - content, sales, and publishing partners - and are pleased to see results,” said Matthew Watson, CEO of SendtoNews. “Many of our partners are also listed on the Comscore rankings and we share this achievement with them” 

     

  • SendtoNews posted an article
    STN surpasses ESPN to rank first overall in Unique Viewers and Total Video Views in August 2018 see more

    SendtoNews (STN) is now the top digital video platform in all of sports. The release of August’s U.S. comScore rankings has the digital sports platform listed as #1 in unique viewers and total video views for the first time in SendtoNews’ history.  With 9,790,000 unique viewers and 178,616,000 video views, STN ranks above outlets like ESPN, CBS Sports, Yahoo and Fox. 

    “The work SendtoNews does to help us reach the local fan is unparalleled,” says Home Team Sports EVP Craig Sloan.  “We are ecstatic that their hard work and dedication has allowed them to reach the pinnacle of digital sports video, driven by the insatiable appetite of fans for high-quality content about their beloved teams." 

    STN’s 178,616,000 monthly video views represents a record high for the company.  Part of this success is attributable to the widespread integration of STN Smart Match: an AI powered video player that reads a publisher’s article and instantly populates it with the most relevant video in the STN library.  Recently, the player was subject of a case study done with the New York Daily News.  Year over year results saw time on sports page, unique sports page viewers and total sports page viewers increase substantially for the award winning publisher. 

    “We are thrilled to be validated as the number one property in digital sports video. Our team has steadily built an unmatched three-sided platform for publishers, leagues and advertisers that was hard to do and even harder to replicate” says SendtoNews CEO Matthew Watson. “Many of the other entities on the comScore ranking are content, sales or publishing partners of ours and we share this achievement with them.  We help them reach and engage new fans, and that is the mission that fuels our efforts and success.” 

    SendtoNews also ranks first overall in unique viewers and total videos viewed in several key demographics including Hispanic audience, adult females and persons 25-54. Along with this, out of the top 100 digital video providers in all content categories, STN ranks 29th overall in unique viewers and 23rd in total video views. 

    About SendtoNews 

    SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America. 

    SendtoNews currently generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including top tier organizations such as the MLB, NBA, NHL, NFL, PGA TOUR, NCAA and Premier League Soccer. 

    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic. 

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com. For more details, visit www.SendtoNews.com or call toll free 855.590.1991. 

    Media Contact:

    David Davies

    SendtoNews

    david.davies@sendtonews.com

  • SendtoNews posted an article
    SendtoNews Achieves Record Sports Viewership in June see more

    SendtoNews (STN) continues its tremendous growth as they achieved a new high in total videos viewed in U.S. digital sports video on June’s comScore rankings. The digital sports platform that delivers official highlights from content partners like MLB, NFL, NBA, PGA Tour and 75 others saw a record 171,693,000 video views in June, placing them 2nd only to ESPN. 

    “The independent validation of our growth by comScore is a great measure of all the hard work we do to help our digital publishing partners thrive.” says SendtoNews CEO Matthew Watson.  “We are thrilled not only to help our publishing partners deliver the best user experience in sports news coverage, but extend the reach of the leagues we work with to new and engaged fans.” 

    SendtoNews’ increase comes in part due to their latest integration of artificial intelligence in their video player dubbed STN Smart Match.  Smart Match intelligently reads a publisher's page and instantly selects and embeds the most relevant video from the STN library based on the article content.  Dozens of top publishers are using STN Smart Match including the New York Daily News, McClatchy and LA Times. Several partners are now seeing a 10x increase in impressions and revenue after implementation. 

    Along with these rankings, SendtoNews ranked 2nd overall in unique viewers with 9,143,000, marking the fourth month in a row STN has held the spot in digital sports video. 

     

    About SendtoNews

    SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America.
     
    SendtoNews currently generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including top tier organizations such as the MLB, NBA, NHL, NFL, PGA TOUR, NCAA and Premier League Soccer.
     
    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic. 

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com.

    For more details, visit www.SendtoNews.com or call toll free 855.590.1991.

    Media Contact:
    David Davies

    SendtoNews
    855-590-1991
    david.davies@sendtonews.com

     

     

     

  • David Davies posted an article
    comScore rates STN’s year over year increase in unique viewers the largest in Digital Sports Video see more

    SendtoNews ended 2017 with another milestone as they saw largest year over year growth in unique viewers for a video platform in U.S. Digital Sports. From 2016, STN saw their unique viewers grow by 44% to 9.8 million per month. 

    “This growth showcases the great work of our publishing partners and illustrates that news sites remain the engaged fan’s go to source for content on their favorite team ” says SendtoNews CEO Matthew Watson. “Together, we combine the insightful, fan-focused writing of our publishers editorial staff with relevant, official highlights and content, creating a fan experience not replicated anywhere else.” 

    Over the past 2 years, STN has consistently grown their audience, views, quality of user and ad experience to become the preferred video partner of local publishers and national advertisers. STN was recognized earlier this year as the top 24th fastest growing tech company in North America in the Deloitte Fast 500, having grown by over 9300% in the past 4 years.   

    Other milestones achieved by STN in 2017 include emerging as the leading digital video platform in sports for adult female viewership, achieving a network-wide +70% viewability rating and totalling 898,555,000 video views. 

    comScore uses advanced methods of invalid human and bot traffic detection and is considered one of the most sophisticated data collection platforms in digital traffic. The rankings are validated third-party metrics and are recognized as the industry standard for video viewership measurement. 

    About SendtoNews

    SendtoNews is North America’s leading sports video content and advertising platform. The company has created an expanding publisher network that now includes more than 1600 sports news properties across North America including USA Today, LA Times, New York Daily News, Chicago Tribune, Detroit Free Press, San Francisco Chronicle, St. Louis Post Dispatch, The New York Post and more.
     
    SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and co-exclusive content from 75+ sports leagues, including top tier organizations such as the NFL, MLB, NBA, PGA TOUR, Pac-12, ACC and many more.
     
    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com.

    For more details, visit www.SendtoNews.com or call toll free 1.855.590.1991.

    Media Contact:
    David Davies

    VP, Corporate Communications  
    SendtoNews

    Toll Free: 1.855.590.1991
    david.davies@sendtonews.com

  • David Davies posted an article
    SendtoNews saw a top three ranking and all-time high reach in unique viewership see more

    SendtoNews Achieves Record Viewership

    2017 has been a year of incredible growth for SendtoNews (STN) and now they are announcing another milestone. In the August US comScore rankings, STN achieved a record 9,190,000 unique views, growing by 21% month over month.

    Along with this, STN showed diversified and widespread reach with 3.7 million unique females and 5.4 million unique males viewers.

    In the Sports Media category, STN ranked third in both Unique Views and Total Videos viewed cementing their video platform as one of the top players in digital sports media. 

    “It’s a huge accomplishment for our entire team and is the result of hard work and dedication from our staff and publishing partners,” says Matthew Watson, CEO of SendtoNews.  “Above that, it’s validated research showing that users frequent their local news site for sports news and video.”

    Along with the rise in unique viewership STN increased in total videos viewed by 12% to 75,295,000.  Increases in both unique views and total videos were aided by exciting content offerings such as the MLB playoff race, College Football season kickoffs and The PGA Championship. Along with this STN developed new partnerships with several key Spanish language publications.

    comScore uses advanced methods of invalid human and bot traffic detection and is considered one of the most sophisticated data collection platforms in digital traffic. The rankings are validated third-party metrics and are recognized as the industry standard for measurement.

    About SendtoNews
    SendtoNews is North America’s leading sports video content and advertising platform. The company has created an expanding publisher network that now includes more than 1600 sports news properties across North America including USA Today, LA Times, New York Daily News, Chicago Tribune,  Detroit Free Press, San Francisco Chronicle, St. Louis Post Dispatch, The New York Post and more.
     
    SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and co-exclusive content from 75+ sports leagues, including top tier organizations such as the NFL, MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com

    For more details, visit www.SendtoNews.com or call toll free 855.590.1991.

    Media Contact:
    David Davies

    VP, Corporate Communications   
    SendtoNews
    david.davies@sendtonews.com

     

  • SendtoNews posted an article
    Growth Continues as STN Climbs the comScore Rankings to #2 behind only ESPN see more

    SendtoNews Video Inc. (“STN”) is pleased to report that comScore has ranked STN as 2nd in total video views in sports media for January, 2017. STN moved up from #5 in December and increased its number of videos viewed by 8.7% to 119,875,000.

    “It’s nice to see the efforts of our team and our partners being independently validated by our comScore rankings” says SendtoNews Exec. Chairman Matthew Watson.  “Local news sites remain the go to source for sports news and we are thrilled to provide the video platform and content to engage and monetize viewers.”

    SendtoNews’ increase comes on the heels of comScore improving their methodology for accurately tracking viewership.  This included enhanced detection and removal of both invalid bot and human traffic as well as identification and removal of non-essential iOS traffic.

    SendtoNews also increased its unique viewership by 2.9% to 6,577,000 which puts them in the top 5 for sports media. January’s report confirms SendtoNews as one of the fastest growing digital video providers as they increased their unique views and total views by 212% and 386% over the past 12 months.  

    About SendtoNews

    SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America and marquee brands, including USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.
     
    SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including top tier organizations such as the MLB, NBA, NHL, NFL, PGA TOUR, NCAA and Premier League Soccer.

    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com.

    For more details, visit www.SendtoNews.com or call toll free 855.590.1991.

    Media Contact:
    David Davies, SendtoNews
    855-590-1991    
    david.davies@sendtonews.com

  • SendtoNews posted an article
    Sports Video Company Becomes #4 in Digital Video Views and #6 in Unique Viewers in the USA see more

    North America’s leading sports video syndicator SendtoNews is pleased to report that according to comScore, the company is currently ranked #4 in the United States for total video views across its network (104.8MM monthly views in June) and #6 for total unique viewers (5.4MM monthly unique viewers in June). 

    “June was a monumental month for us,” states Executive Chairman, Matthew Watson.  “With comScore tracking nearly 105 million video views, SendtoNews’ performance was only exceeded by ESPN, Fox Sports and Major League Baseball.  With our ongoing publisher network growth, our sales partnerships driving revenue growth and a wealth of top tier exclusive and co-exclusive sports content, we are breaking viewership performance records every month.  We’ve had a fantastic first half for 2016 and we are well positioned to exceed this pace for the second half.”

    SendtoNews’ viewership growth in June was supported by a number of key events, including the NBA finals rematch between Golden State and Cleveland, Dustin Johnson’s win at the U.S. Open, as well as the NBA and NHL draft. 

    SendtoNews’ growing publisher network comprises more than 1500 digital publications across North America and includes marquee brands USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.   

    About SendtoNews

    SendtoNews is North America’s leading sports video syndicator and advertising platform serving an expanding publisher network of more than 1500 news properties. SendtoNews generates over 100 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including the NBA, MLB, NFL, NASCAR, PGA Tour, NCAA and Premier League Soccer. 

    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic. 

    You can also visit www.SendtoNews.com, follow us on Twitter @SendtoNews or call toll free 855.590.1991.

     

  • SendtoNews posted an article
    Growth Continues as SendtoNews delivers more than 85.5MM videos to 1.65MM unique viewers during Marc see more

    SendtoNews is pleased to report that, according to March 2016 comScore data recently released,  SendtoNews’ Canadian Publisher Network remained in the #1 position for both sports videos viewed and unique viewers.  comScore’s monthly report indicates that 85.5MM sports videos were viewed by 1.65MM unique viewers across SendtoNews’ Canadian publisher network during March, up from 50.3MM to 1.55MM unique viewers in February 2016.

     “We were very pleased to see our comScore ranking improve with the extensive video delivery growth we experienced during March”, states Executive Chairman, Matthew Watson.  “In the last three years, we have assembled the largest premium network of digital publishers in North America with an enormous combined audience.  We are also pleased to see that, at 32.5 videos per viewer, we ranked #1 across Canada -- more than twice the number than the #2 syndicator (WWE at 14 videos per viewer).  Our audience is highly engaged, loyal and interested in the sports video content we are delivering, and that’s what our advertising partners are looking for.”

    In the United States, SendtoNews’ Publisher Network also reached a milestone by jumping from 7th position to 4th position for sports videos viewed.  comScore’s monthly report indicates that 78.6MM sports videos were viewed across SendtoNews’ US publisher network during March, up from 26.9MM in February 2016. 

    SendtoNews’ video viewing growth during March can be attributed to the exciting exclusive and co-exclusive content delivered through its sports video ad platform for NCAA March Madness, MLB spring training, NBA final regular season games (particularly with the Golden State Warriors streak towards record consecutive wins) and PGA Tour.

    About SendtoNews

    SendtoNews is North America’s leading Sports Video Ad Platform serving an expanding publisher network of more than 1500 news properties. SendtoNews generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including the NBA, MLB, NFL, NASCAR, PGA Tour, NCAA and Premier League Soccer. 

    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic. 

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com  You can also visit www.SendtoNews.com follow us @sendtonews or call toll free 855.590.1991. 

    Media Contact:

    David Davies

    VP Corporate Communications

    SendtoNews

    855-590-1991

    david.davies@sendtonews.com

  • SendtoNews posted an article
    SendtoNews jumps three positions in comScore rating with more than 78MM videos viewed during March 2 see more

    SendtoNews is pleased to report that, according to March 2016 comScore data recently released,  SendtoNews’ US Publisher Network jumped from 7th position to 4th position for sports videos viewed.  comScore’s monthly report indicates that 78.6MM sports videos were viewed across SendtoNews’ US publisher network during March, up from 26.9MM in February 2016.

    “We were very pleased to see our comScore ranking improve with the extensive video delivery growth we experienced during March”, states Executive Chairman, Matthew Watson.  “In the last three years, we have assembled the largest premium network of digital publishers in North America with an enormous combined audience.  We’re also pleased to see that we ranked #3 across the USA in video views per viewer -- only slightly behind Yahoo Sports / NBC Sports Network with 23.7 videos per viewer confirming that our audience is highly engaged, loyal and interested in the sports video content we are delivering.  That’s what advertisers are looking for. ”

    SendtoNews’ video viewing growth during March can be attributed to the exciting exclusive and co-exclusive content delivered through its sports video ad platform for NCAA March Madness, MLB spring training, NBA final regular season games (particularly with the Golden State Warriors streak towards record consecutive wins) and PGA Tour.

    About SendtoNews

    SendtoNews is North America’s leading Sports Video Ad Platform serving an expanding publisher network of more than 1500 news properties. SendtoNews generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including the NBA, MLB, NFL, NASCAR, PGA Tour, NCAA and Premier League Soccer.

    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com  You can also visit www.SendtoNews.com, follow us @sendtonews or call toll free 855.590.1991.