content

  • Crowd Content Media Inc. posted an article
    Crowd Content reports it achieved 138% revenue growth in January 2019 compared to January 2018... see more

    Victoria, BC, February 28, 2019: Crowd Content Media, a company that helps businesses create content at any scale, reported today it achieved 138% revenue growth in January 2019 compared to January 2018. 

    The company shared that both its enterprise content division, which provides some of the world’s largest brands with fully-managed content creation services, and its self-service platform, which lets marketers connect directly with with over 6,000 professional writers, contributed to this growth. 

    While both divisions saw substantial growth, CEO Clayton Lainsbury highlighted that significant platform upgrades currently being beta tested by select clients have enabled publishers to scale their content in a big way on the self-service platform.

    “We’re moving several key power features from our enterprise division to our self-service platform,” stated Lainsbury. “Traditionally, these tools were used only by our in-house managed services team. Now, self-service clients have direct access to these tools and it’s helping them scale their content creation efforts similar to what we’ve been doing in-house on the enterprise side.”

    One of these features lets customers create structured templates and converts them to a content editor that writers work within. It allows customers to create highly detailed content at scale because each field within the template can be accompanied with specific instructions, character counts, word counts and SEO requirements. The system performs automatic quality checks to ensure all requirements are met before writers submit the work to the client.  

    Lainsbury also highlighted Crowd Content’s bulk upload tool which lets clients order hundreds of content items in minutes, as well as a robust API that lets publishers instantly publish content to their content management systems. “Across these three tools, we’re able to provide publishers a solution that lets them order large volumes of content, ensure their requirements are met and then instantly publish it to their site. I’m not aware of another content service that can offer that.” 

    When asked to quantify how this helps publishers, Lainsbury shared that one client was able to publish over 2,500 posts in less than a year across multiple properties. “We’re seeing small publishers scale up in big ways using our ecosystem, and I’m excited to bring these new features to all our clients very soon.”

  • CrackerJackFlash posted an article
    CrackerJackFlash unites strategic and visually driven services to help grow your business. see more

    CrackerJack Marketing + Design has recently merged with JackFlash Photography + Video to creatCrackerJackFlash: a one-stop-shop that unites strategic and visually driven services under one roof.

    This combination of services is unique to Victoria because it offers a marketing “agency alternative” that is nimble and flexible enough to work with budgets of all sizes, getting straight to the talent you need most without additional layers. So whether you’re a budding start-up, or an established tech firm, CJ*F and its customized team of freelance associates can adapt to your project’s needs and have the experience to get your brand noticed.

    And with the recent addition of in-house photography and video services, CJ*F’s founder Jack Adamson can take a more holistic approach towards visual execution, ensuring your story will truly resonate with your audience.

    So if your company needs help growing its business through marketing, conceptual design and copywriting, photography or video services, CJ*F has an award-wining track record of generating stories that are more authentic and memorable in nature.

    To learn more, call Jack at 250.580.SNAP or check out CJ*F’s new website today.

  • Crowd Content Media Inc. posted an article
    Crowd Content appoints Lisa Rohner as Director of Quality Assurance (QA) and Enterprise Production. see more

    Victoria, BC, September 14, 2016: Crowd Content Media, a company that helps businesses create content at any scale, announced today that it has appointed Lisa Rohner as Director of Quality Assurance (QA) and Enterprise Production. The move supports Crowd Content’s commitment to, and continued development of, its enterprise and high-volume content creation services.

    With more than 20 years of experience in consumer research and brand marketing for global brands such as Smirnoff, Jose Cuervo, and Baileys, Rohner brings a wealth of experience to the young and growing company. Specifically, over the last ten years, she managed the production of high-volume content creation programs for top  retailers such as Cooking.com, Williams-Sonoma, and Staples, where she was responsible for delivering thousands of publish-ready content pieces.

    “Anyone who sits down with Lisa for five minutes realizes she was born and bred for this role,” said Crowd Content CEO, Clayton Lainsbury. “When it comes to quality assurance and content production in general, there is no replacement for experience. That’s what Lisa brings. She understands that great content turns shoppers into customers. More importantly, she knows how to deliver that content at scale to brands and retailers.”

    Rohner saw promise in Crowd Content when she compared it to other companies in the space. “I’ve been in this business for a long time, and Crowd Content impressed me straightaway as it doesn’t operate on the ‘good enough’ principle,” stated Rohner. “Its dedication to becoming a best-in-class enterprise content platform makes it clear that this company will become the leader in the managed content space.”

    Based in the New York City area, the addition of Rohner also adds an East Coast presence to the Victoria, BC based Crowd Content. This announcement comes shortly after Crowd Content released its first half earnings for 2016, where it reported 44% revenue growth over the same period in 2015, crediting much of its growth to increased enterprise business.

    About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.