SendtoNews publishing partners will be able to access historic sports content see more
Continuing in its industry-leading service to publishers, SendtoNews (STN) is delivering a curated, custom selection of the best moments in sports, featuring championship runs, unforgettable plays and key moments that will help keep fans engaged.
With more users online and engaged than ever, STN’s custom “Reliving Sports” videos give publishers an innovative way to deliver sports content to their readers from premium providers like the NBA, MLB, NFL, PGA Tour and more. Publishers can now let Nationals fans relive the entire 2019 season, Cubs fans look back at their first World Series win in 109 years from 2016 and Raptors fans revisit their first-ever NBA championship. And with great highlights like Michael Jordan’s career high game or the 10 greatest rookie seasons in NFL History, fans can get their sports fix until their favorite team is back in action.
“We are thrilled to provide publishers a unique way to engage their users and give them an escape or at least a happy distraction during a hiatus in the regular sports season, all while maintaining a reliable source of monetization,” says SendtoNews CEO Matthew Watson. “Everything we do at STN is aimed at helping publishers deliver the best possible experience to their audience by keeping them engaged and excited with the content from the teams they love and moments they can never forget.”
STN’s “Reliving Sports” content can be leveraged to create a series of articles for publishers featuring top moments, retrospectives, individual games for playoff runs, profiles on featured players, and more, offering readers engaging content while allowing them to keep an emotional connection to their favorite team.
“Reliving Sports” is just a taste of STN’s extensive content library, which boasts over 600,000 premium videos and ingests thousands more every day from the world of news, business, sports, lifestyle, technology, health, food, to name a few. With content from Associated Press, Bloomberg, Bon Appetit, Rolling Stone, MLB, Variety, NFL, Vanity Fair, NBA and over 100 others, the STN library is a transformative resource for publishers looking for site-wide, contextually relevant and up to date video combined with premium monetization and industry leading player technology.
SendtoNews owns and operates the leading digital video distribution platform in North America, supplying more than 1800 digital publishers with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for over 100 content creators, including the NFL, Associated Press, MLB, Bloomberg, Rolling Stone, NBA, PGA Tour, Variety, NHL and MLS, complementing their efforts to grow and engage their digital audience while providing additional revenue opportunities for their advertisers and sponsors.
SendtoNews’ video platform and AI-powered Smart Match player has become an indispensable resource in content, technology and monetization to publishers across North America, making SendtoNews a key partner to industry leaders like Hearst, Gannett, Tribune, McClatchy, USA Today and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites.
STN developed a video player with a playlist dedicated to providing coronavirus coverage. see more
By Sara Guaglione, Publishers Daily - After receiving requests from its publisher partners, digital video distribution and monetization platform SendtoNews (STN) developed a video player with a playlist dedicated to providing coronavirus coverage.
STN's publisher partners can use the video to complement its reporters' own coverage of the coronavirus.
“Especially now, with so much news to cover, editors and journalists don’t have time and resources to produce or hand-pick video for their articles,” STN CEO Matthew Watson told Publishers Daily.
SendtoNews also provides an AI-powered video player that reads a publisher's article and instantly embeds the most relevant video in its library into the article.
The platform can monetize the resulting views and share revenue with the publisher.
STN's player features coronavirus-related video from over 100 sources, including Associated Press, Bloomberg, GeoBeats Health, Rolling Stone, Cheddar, the NBA, MLB, NFL and other major sports leagues.
The player is updated with new videos every 20 minutes.
SendtoNews’ video players are used by over 1,800 publishers, including New York Post, Chicago Tribune, SF Gate, Houston Chronicle, USA Today and companies like Hearst, Gannett, Tribune and McClatchy, according to the company.
“Our creating this video player and playlist for our publishers was a proactive measure," Watson said. "We wanted to ensure that every SendtoNews partner had the latest coronavirus video content, including press conferences (White House, WHO, etc.), financial analysis, travel updates and health tips to readers.
"We were also determined to ensure that every SendtoNews publishing partner was able to deliver this to their readers in the fastest and easiest way possible."
To use the player, publishers paste the embed code where they want the coronavirus video coverage. The player then selects the most recent and relevant coronavirus-related content from STN’s library of more than 600,000 videos.
“In times of uncertainty, information is the first line of defence and publishers serve their community well by giving them the most up-to-date and accurate news available,” Watson stated.
STN is recognized for their brand-safe, industry-leading video technology, content and monetization see more
SendtoNews (STN), owner and operator of North America’s foremost digital video distribution platform, has been selected the Best Ad-Supported Video Service at the 2019 Cynopsis Model D Awards.
The 2019 Cynopsis Model D awards celebrate digital platforms that excel in online video content, advertising and technology and are at the forefront of their respective fields. SendtoNews has created a premium advertising offering within trusted brand-safe sites and content, which allows publishers to adopt their best of breed video technology, offer premium content to their audience while also increasing their revenue at no additional cost.
“Our video platform has become the trusted resource for publishers for video content, technology and monetization,” says Matthew Watson, CEO of SendtoNews. “It is an honor to be recognized by an industry leader like Cynopsis and this is a success we share with all of our content, publishing and advertising partners”.
Cynopsis, the go-to industry resource for television and digital media news, selected SendtoNews for their advanced video technology, including “Smart Match”, an AI-powered player that reads a publishers article, then instantly selects and embeds the most relevant content from STN’s library of over 600,000 videos. The positive impact on the publishers is transformational in terms of increasing utilization of video content and resulting revenue, and all while freeing up editors and journalists to focus on producing great editorial. For more information on SendtoNews, please visit www.sendtonews.com
SendtoNews selected as a finalist in the 2019 AdExchanger Awards see more
SendtoNews has been named as a finalist in the inaugural AdExchanger Awards in the Best Publisher-Side Technology category! We’re being recognized for our video distribution platform and Smart Match player technology, which uses artificial intelligence to instantly populate any publishers sports article with the most relevant video from over 75 organizations like MLB, NBA, NFL and the PGA TOUR.
“This is an extremely exciting event to be a part of,” says Matthew Watson, SendtoNews CEO. “AdExchanger is a go-to resource for industry news and these awards are sure to live up to their already impressive standard. Congratulations to all the finalists and thank you to all our partners who helped us get here.”
SendtoNews’ AI-powered Smart Match video player provides publishers a seamless way to integrate enhanced content, technology and monetization solutions to their video strategy. Publishers have seen an 11x increase in revenue as well as a 3.9x increase in time on page after implementation of STN Smart Match.
The AdExchanger Awards celebrate the strongest achievements over the past year by leaders in the marketing and media industries. The awards will take place on April 29, 2019 over the course of their Programmatic I/O conference in San Francisco. Along with SendtoNews, finalists for awards spanning over 20 categories include Google, Adobe, USA Today, The New York Times and Uber.
MLS Video Content Available for Exclusive Local Distribution to SendtoNews Partners see more
Digital video distribution platform SendtoNews (STN) announced a multi-year agreement with Major League Soccer (MLS) that gives STN exclusive distribution of MLS video content to local digital publishers across North America.
“SendtoNews is excited to add Major League Soccer to our roster of professional sports league partners which includes MLB, NFL, NBA, PGA Tour and dozens of other content creators,” said Matthew Watson, CEO of SendtoNews. “With our video distribution platform, we are able to help expand Major League Soccer’s digital offerings and provide more places for fans to engage with their content.”
As part of the agreement, SendtoNews receives digital rights to distribute MLS highlights, interviews and more to STN’s more than 1,600 local publishing partners.
“Major League Soccer is constantly seeking new distribution opportunities to bring our content to more fans in more places,” said MLS SVP of Media, Seth Bacon. “SendtoNews’ relationships with local media partners will undoubtedly offer more destinations for fans to experience MLS.”
To learn how you can add Major League Soccer highlights and video content on your website, please visit sendtonews.com or email firstname.lastname@example.org for more info.
PGA TOUR, SendtoNews to Live Stream Featured Holes Coverage this Week from THE PLAYERS Championship Across Tribune Publishing SitesSendtoNews to Live Stream Featured Holes from THE PLAYERS Championship see more
PGA TOUR LIVE Featured Holes coverage of #12 and #17 at TPC Sawgrass (THE PLAYERS Stadium Course) from THE PLAYERS will be live streamed by SendtoNews on Tribune Publishing properties from Thursday, March 14 through Sunday, March 17, 2019
Digital sports video distribution platform SendtoNews (STN) announced today that it will distribute PGA TOUR LIVE Featured Holes coverage of the 12th and 17th holes during this week’s THE PLAYERS Championship. The live stream will be featured across Tribune Publishing properties with coverage running from tomorrow’s opening round through the final round on Sunday.
Golf fans can visit the likes of New York Daily News, Chicago Tribune, Orlando Sentinel, Sun Sentinel and Baltimore Sun to experience live golf from THE PLAYERS Championship, including every shot from one of the most famous holes in all of golf: The Island Green 17th hole. With no room for error, the Island Green can be as hazardous as it is breathtaking. The hole has yielded eight holes-in-one over its history, while claiming over 700 balls in the surrounding water since 2003. Fans on Tribune Publishing sites will experience the likes of defending champion Webb Simpson, Tiger Woods, Dustin Johnson, Brooks Koepka and more as they test their skill on one of the TOURs most treacherous holes.
“One of our priorities is finding innovative ways to connect with golf fans across the country at their convenience,” says Chris Wandell VP, Media Business Development for the PGA TOUR. “SendtoNews distributing PGA TOUR LIVE Featured Holes coverage from our flagship event across Tribune Publishing sites is an amazing initiative that makes sure more golf fans have convenient access to this content.”
“Our goal is to give our readers the best possible journalism and user experience we can,” says Colin McMahon, SVP/Chief Content Officer at Tribune Publishing. “Distributing live sports news through SendtoNews is a natural for us. In this case, we’re providing golf fans a first-rate viewing experience while exposing them to a broad array of our own sports journalism.”
The live stream of the PGA TOUR LIVE Featured Holes coverage from THE PLAYERS Championship is the latest in a long line of initiatives SendtoNews has delivered to publishers to provide engaging, official sports content on their site as easy and seamless as possible. From industry-leading AI player technology, to significant incremental revenue streams to premium content direct from the top leagues in sports, STN prides itself as delivering everything publishers and content creators need to thrive in the digital world.
Live Featured Hole Schedule
Thursday/Friday: 9am-7pm ET
Saturday/Sunday: 12-7pm ET
“We are thrilled to use our video distribution platform to live stream this iconic event to PGA TOUR fans on Tribune Publishing sites,” says SendtoNews CEO Matthew Watson. “Tribune is home to some of the leading properties in digital news and when combined with this amazing content from the PGA TOUR we know this will be a one-of-a-kind experience for golf fans across the country.”
SendtoNews owns and operates North America’s largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors.
SendtoNews’ video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying SendtoNews’ video platform on their site. SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. For more information on SendtoNews, please visit www.sendtonews.com
STN takes the top spot for sports category in unique viewers and total videos viewed see more
SendtoNews (STN) has been ranked as the top digital video platform in the sports category on Comscore’s latest report with the most unique viewers, videos viewed, and videos watched per viewer. In the month of January, SendtoNews saw 11,127,000 unique viewers and 396,952,000 videos viewed. With nearly 400 million videos viewed, this puts STN more than 150 million views ahead of the second ranked platform, ESPN.
The combination of innovative technology and strong partnerships have resulted in STN seeing 22% more unique viewers and 54% more videos viewed in January when compared to December’s Comscore report. SendtoNews increases engagement with official sports video content delivered via advanced player technology that is designed to maximize both user experience and viewability. The STN player automatically builds playlists of official sports highlights, interviews, and game analysis to keep sports fans on-page and engaged longer, yielding multiple video impressions per user.
“We are thrilled to retake the top spot on Comscore and again have our partners to thank. We have worked hard to develop an unparalleled three sided platform that benefits all our partners - content, sales, and publishing partners - and are pleased to see results,” said Matthew Watson, CEO of SendtoNews. “Many of our partners are also listed on the Comscore rankings and we share this achievement with them”
SendtoNews’ AI-powered video platform will distribute NASCAR race highlights see more
Digital sports video platform SendtoNews (STN) today announced a multi-year digital partnership with NASCAR Digital Media. Under the new agreement, SendtoNews receives rights to distribute NASCAR® race highlights and other event content to its more than 1600 digital publishing partners across North America, further expanding the reach of NASCAR’s digital audience. The partnership will provide highlights for all NASCAR national series races and qualifying events, including the upcoming 61st running of the Daytona 500 on February 17.
By tapping into SendtoNews’ turnkey video platform, NASCAR Digital Media will be able to instantly connect with a new digital audience of racing fans. As soon as highlights are available, publishers will instantly be able to embed the official NASCAR race content and interviews into their articles.
“NASCAR is very well suited for digital consumption and we’re proud to add it to our roster of major sports leagues including MLB, NFL, NBA, PGA Tour and 70 other leagues and sports content creators,” said Matthew Watson, CEO at SendtoNews. “Across our platform, we’re able to provide NASCAR with a way to engage millions of additional fans.”
The partnership also allows NASCAR Digital Media to capitalize on SendtoNews’ Artificial Intelligence powered Smart Match video player. Publishers only need to use one embed code for their entire site as STN’s Smart Match video player instantly selects the most contextually relevant video in STN’s content library of over 400,000 videos and automatically includes it with the published article. By eliminating the resources required of publishers to incorporate official video content into their articles, SendtoNews is strengthening the connection between publishers, content creators like NASCAR Digital Media, and local fans across North America.
“NASCAR fans are more connected than ever before, and we’re always looking for new ways to better reach our fans wherever they consume racing news, particularly when it comes to video content,” said Tim Clark, vice president of NASCAR Digital Media. “With its innovative video distribution platform, SendtoNews also creates advertising opportunities for partners looking to engage the most loyal and passionate fans in sports.”
NASCAR Digital Media will provide SendtoNews with racing highlights (qualifying and race) and video features for the Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™. To get official NASCAR race highlights on your site, please visit www.sendtonews.com or email email@example.com for more info.
By providing a three sided platform of innovative technology, premium sports content and monetization services, SendtoNews has become North America’s leading sports video distribution platform serving more than 1600 digital sports news properties across North America. SendtoNews currently generates over 300 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR and is consistently ranked in the top 3 of the comScore sports video category.
SendtoNews’ video platform and AI-powered Smart Match player technology has been shown to increase viewer engagement, with publishers seeing a lift of 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying STN’s video platform on their site. SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites.
For more information on SendtoNews, please visit www.sendtonews.com.
STN will compete for Best Video Ad Tech Innovation and Best Video Distribution Platform see more
SendtoNews (STN) has been selected as a double finalist in the 2019 Digiday Video Awards for Best Video Ad Tech Innovation and Best Video Distribution Platform award categories. The Digiday Video Awards announced the finalists live from Times Square January 15th, recognizing the companies, campaigns and technology using video to modernize media and marketing.
STN was selected as a finalist for its AI-powered video player technology (STN Smart Match) and innovative video distribution platform. Publishers only need to use one embed code for their entire site as the SendtoNews video player uses AI to read a publisher’s article and instantly match it with the most relevant video in their library.
STN’s video platform has been shown to increase engagement when compared to other sports video, with publishers seeing 3.1x more impressions and 3.9x longer time on page. By providing a three sided platform of innovative technology, premium sports content and unparalleled monetization services, SendtoNews has become a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites.
“We’re thrilled to help publishers continue to thrive on our video platform and share this recognition with our publishing, content, and sales partners,” said Matthew Watson, CEO of SendtoNews. “It is an honor to be recognized among such distinguished company by an industry leader like Digiday. On behalf of our STN team, I offer congratulations to all of the finalists,” added Matthew Watson.
“As both a Digiday finalist and award winner, we know how exciting it is for SendtoNews to be a part of the club,” said Ryan Kenney, vice president, platform services at SpotX. “Through our partnership, we’ve seen firsthand the power of their video platform and know they are more than deserving for this honor.”
Winners will be announced at the annual Digiday Video Awards Gala on March 7th, 2019 in New York, NY.
SendtoNews is North America’s leading sports video and advertising platform. SendtoNews serves more than 1500 digital sports news properties across North America.
SendtoNews currently generates over 300 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, and the PGA TOUR.