• Enrollment Resources Inc. posted an article
    Enrollment Resources is proud to announce that they have achieved an A+ rating with the BBB. see more

    Higher Education Marketer Is Recognized For Ethical Business Practices

    VICTORIA, British Columbia – Sept. 24, 2020

    Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising. 

    The BBB is a private, nonprofit organization focused on advancing marketplace trust. They set the gold standard for businesses that have earned the trust of North American consumers in many industries, including the marketing industry. Not all businesses qualify for BBB Accreditation.

    “Any time you consider bringing on a vendor to help you with your business, check if they are validated through a trusted and unbiased third party like the BBB,” councils Gregg Meiklejohn, Co-founder of Enrollment Resources. “We are proud to be recognized for living up to our core mission to find the most profitable, ethical, and effective avenues of improving enrollment management performance for our clients. Can your agency say the same?”

    For a business to qualify for BBB Accreditation, it must continually meet the BBB Code of Advertising and the eight principles of the BBB Standards for Trust: Build Trust, Advertise Honestly, Tell the Truth, Be Transparent, Honor Promises, Be Responsive, Safeguard Privacy, and Embody Integrity.

    For more information, please contact:

    Christie Burns
    Content Marketing Manager
    Enrollment Resources



    More About About The BBB’s Rating System

    BBB maintains business profiles on more than 5.4 million companies, including a letter grade rating that presents BBB’s opinion of the business’s responsiveness to customers based on complaints filed with BBB about the business. The new BBB rating system relies on an A+ through F letter-grade scale. The grades represent BBB’s degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns filed with the BBB. 

    BBB ratings represent the BBB's opinion of how the business is likely to interact with its customers. The BBB rating is based on information BBB is able to obtain about the business, and is significantly influenced by complaints received from the public. The BBB Rating System uses points based on marketplace behavior, including how the business responds to consumer complaints, transparency, truthful advertising, and more.

    Learn more about the BBB rating system here.

    More About Enrollment Resources

    Enrollment Resources creates conversion rate breakthroughs for their clients. They provide the tools clients need to increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 

    Through Conversion Rate Optimization (CRO) and rigorous A/B testing, their dedicated team of higher education subject-matter experts delivers the best possible results for their clients: effective marketing campaigns, productive admissions staff, happier students, and a stronger bottom line.  

    Here's how you can squeeze every last ounce of value from your marketing budget, and every last opportunity out of your admissions efforts: 

    Virtual Adviser powers a suite of conversion tools to improve lead generation, lead nurturing, social media engagement, admissions and retention. Developed specifically for higher education, Virtual Adviser will help optimize outreach at your school by increasing qualified leads and improving contact rates, engagement, and enrollment conversions. All content is customized to your school’s unique brand and workflow.

    New Virtual Adviser Landing Page Module — Enrollment Resources’ industry-leading, best-practice landing pages are seamlessly connected to your school’s Pay Per Click (PPC) data points and powered by the technological advancements in the latest version of Virtual Adviser, including increased page usability, speed scores, user engagement tools, and multiple pathways to inquiry. 

    Remote Admissions Pathway — As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Organize a high-performing Remote Admissions Program quickly with the Remote Admissions Pathway module in Virtual Adviser. Use this tool to help your Admissions team consistently deliver effective online interviews and school tours.

    Student Retention Pathway — Support Students from Enrollment through to Graduation and beyond with the Virtual Adviser Retention Bundle. This powerful bundle is an add-on to Virtual Adviser Core built to provide schools an easy-to-implement way to support students, gauge satisfaction, reduce false starts/dropout rate and foster relationships.

    Learn more at

  • Lighthouse Labs Inc posted an article
    Scholarships will be in $5000 increments for full-time and $750 increments for part-time courses. see more

    A note from Lighthouse Labs CEO, Jeremy Shaki...

    Hello everyone,

    As the last few weeks have brought a lot of change, I, like you, have grappled with the realities of COVID-19. At different times I’ve felt some combination of confusion, disbelief, fear, anger and even grief. I have also been able to witness the best people have to offer - as government, industry, health organizations and individuals respond to this crisis by moving at unprecedented speed to help us overcome these struggles. The level of sacrifice and generosity, mixed with camaraderie that goes beyond any partisan, sex, race and denomination, has been inspirational and moving.

    I - along with everyone on our team at Lighthouse Labs - feel the need to do our part.

    As a small business that has recently been forced to do its own round of layoffs, we understand the struggle Canadians face in losing their job first hand. We understand, and to some extent, all feel, the vulnerability of looking at an uncertain future in an uncertain time. We have always understood this challenge as a company that helps professionals upskill and retrain in a fast-changing workplace and we understand it even more acutely at a moment like we currently find ourselves in.

    Today, we would like to respond by pledging a total of a half a million dollars in scholarship funds for all our courses, available to those who are facing economic uncertainty as a result of COVID-19. This includes job losses, job minimization, and school interruptions. Whether it’s a full career transition, or adding skills that would make someone more attractive in this job market, Lighthouse Labs would like to support every individual we can who is currently in a time of need. We hope to allow those who can, to turn these next few months into a positive moment for their career.

    Scholarships will be in $5000 increments for full-time and $750 increments for part-time courses. Our goal will be to give as many of these out as possible and as quickly as we can, for those individuals who suddenly have the time, but may not have finances to put forward at this time. These scholarships are in addition to the vast array of financing and student loan opportunities Lighthouse has already built into our offerings. Courses will all be accessible in our new Online Live Format, allowing students to learn from the safety of their own home - while being enabled to engage with a wide group of motivated peers, an extremely supportive set of mentors, and a Career Services team that is working around the clock to help all our graduates.

    We understand that this may be a drop in the bucket considering the circumstances, but as with every gesture and effort we have seen taking place around us, our hope is that these scholarships will help some people in a time of need, and will inspire others to find their own way to provide support. It’s on all of us to respond to this moment. We thank all of those who have inspired and supported us during these toughest of times.

    If you’re interested in applying to one of our programs and accessing scholarship dollars, please check out our scholarship page.

    Stay safe,

    Jeremy Shaki

    Lighthouse Labs CEO

  • Tessa Bousfield posted an article
    Camosun teams up with Nova Scotia Community College and Thales Canada to support marine industry... see more


    Camosun teams up with Nova Scotia Community College and Thales Canada to support marine industry training needs

    Maritime in-service support capabilities demands a diverse and skilled workforce with a range of technical competencies capable of responding to complex maintenance and repair work. Ensuring this talent is available and prepared to support the supply chain maintaining these new naval platforms is the goal of a new agreement between Thales Canada and its partners in education and government announced at DEFSEC 2018.

    To better identify and respond to workforce training requirements, and as part of its commitments on the AJISS program, Thales Canada has signed an agreement with Nova Scotia Community College (NSCC), in partnership with Camosun College in British Columbia, to complete a bi-coastal analysis of the in-service support supply chain. Thales is the prime contractor for Canada’s AJISS program that will support the Royal Canadian Navy’s Arctic and Offshore Patrol Ships and Joint Support Ships built under the National Shipbuilding Strategy.

    “Talent drives innovation, and our government is committed to supporting workers develop the skills needed to lead an innovative nation,” said the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development. “These investments will help our shipbuilding industry, create more jobs for Canadian workers, and continue to grow our economy.”

    The first step under this agreement is a work force study that will provide insight into the marine in-service supply chains and inform industry and the colleges’ approach as they develop new and enhanced programming to assist with supplier competencies, respond to technology advancement and build an innovative, competitive and diverse workforce of the future.

    “We are committed to supporting the digital transformation of in-service support capabilities as part of the AJISS program, relying upon the creation of a robust Canadian supply chain,” said Mark Halinaty, President & CEO, Thales Canada. “Working together with post-secondary institutions to develop a diverse, skilled, productive and ready workforce is a key ingredient to ensuring that these vessels are mission-ready, where and when they are needed, from coast to coast to coast.”

    The two colleges have a long history in the development and delivery of marine programming and training.

    NSCC President Don Bureaux says, “The College’s mission is to help grow the province’s economy and quality of life through education and innovation, one learner at a time. Working with industry and post-secondary partners in identifying needs helps guide our work in support of the immense growth within this vital sector – growth which will take us through a generation of work.” He adds, “Charting a course to support the skills needs within that scope of work is important in preparing our students for emerging labour force opportunities. It’s exciting in this case to have a coast-to-coast perspective and sharing of resources through this partnership.”

    “Camosun is committed to ensuring the long term sustainability of marine sector training on Canada's west coast,” says Camosun College President Sherri Bell. “This partnership is a first step to developing a national strategy for the marine training sector and we are immensely proud to be working with ISED, Thales and NSCC on this important project.”

    DEFSEC Atlantic is the second largest Aerospace, Defence and Security industry conference in Canada. Focused on showcasing Atlantic Canadian opportunities, the show also incorporates elements of both a trade show and a defence procurement conference, attracting leading industry from across Canada.


    Cara Salci 
    National Director, Public Affairs & Communications 
    Thales Canada
    1-613-404-9413 |

    Kathleen Cameron
    External Relations Manager
    Nova Scotia Community College 
    1-902-499-7844 |

    Geoff Wilmshurst
    Vice President, Partnerships
    Camosun College
    250-217-2364 |

  • Tessa Bousfield posted an article
    Nine students from Victoria and the Gulf Islands were selected to attend see more

    Source: VicNews
    Author: Nicole Crescenzi

    Esquimalt High student gaining STEAM experience this summer

    SHAD program offers young people opportunities to practice innovation

    While summer vacation has just begun, 1,000 students from across Canada, including Emily Doerksen from Esquimalt High, have just finished their first week at a month-long educational opportunity.

    SHAD is an award-winning program focused on enrichment and entrepreneurship in science, technology, engineering, arts and math (STEAM). High school students from across the country are selected to attend the program at one of Canada’s hosting universities, though this year even more diversity is added as the program runs at 16 host universities from coast to coast. This year the program runs July 1 to 27.

    Nine students from Victoria and the Gulf Islands were selected to attend, and Doerksen is stationed at the University of Saskatchewan.

    “It’s been really interesting, and nothing like I have learned in school,” she said during a break from the program’s exercises. “We’re an amazing group of people, we’re so passionate about similar things yet we’re all so different.”

    Doerksen, who just finished Grade 11, first heard of the program from her cousin, who urged her to apply after having a great experience herself.

    “I was so excited because I knew SHAD would push my limits in innovation, which I haven’t had a chance to do that at school,” Doerksen said.

    In the first week, the 63 students on campus were divided into groups and given two smaller design projects focusing on helping people in northern Saskatchewan who lost their homes in a fire.

    “We had to use designs with very limited supplies, and we’ve really been getting our ideas rolling with the project,” Doerksen said. “We’ve also had quite a few lectures that were very interesting on things like financial savings and how to be a good entrepreneur.”

    The groups were also presented with a large final project that they will present at the end of the program, the theme of which is: building up resilience against natural disasters.

    So far the experience has definitely met Doerksen’s expectations.

    “Some of these exercises are really putting all of us out of our comfort zones, and I can already feel myself becoming more confident. I’m usually shy and don’t like sharing my own ideas, but in this group we can make amazing things we couldn’t do on our own.”

    After the program wraps up, students will join the ranks of nearly 17,000 other SHAD alumni. For Doerksen, this is a stepping stone toward her post-secondary studies.

    “I want to pursue something within the field of science,” she said. “I’m not sure which one, and that is also a big reason why I wanted to attend SHAD, because it helps us explore different fields.”

  • Tessa Bousfield posted an article
    Event will feature stories & insights of business professionals, entrepreneurs & women in technology see more

    Source: Times Colonist
    Author: Andrew Duffy

    SheBiz at St. Margaret’s School to expand horizons

    As many as 200 young women will get a chance to peer into their own futures on Friday as St. Margaret’s School in Saanich plays host to SheBiz, a day-long program designed to expand the horizon for promising young students.

    The program, which is being overseen by the Victoria chapter of Women in Capital Markets — a network of women in the Canadian capital markets — is in its sixth year and is making its first stop in Victoria.

    According to Tamara Bonn, co-chair of WCM Victoria’s steering committee, the day will feature the stories and insights of business professionals, entrepreneurs and women in the technology sector. The hope is that it will open the eyes of young students to what is available to them beyond the traditional courses of study in university.

    “Studies have shown that while young girls have really strong skill sets in STEM [science, technology, engineering and math], the reality is they are not going into those fields in university,” said Bonn, portfolio manager at TD Wealth. “One of the problems is they may not have female role models, or mentorship, to illustrate what a real-life career would look like for them.

    “We want to make sure their eyes are open to the various options. And the skill sets women have are so desirable in our world right now, but it still seems like there are huge barriers for them.”

    The event will run at St. Margaret’s for young women in Grades 10 and 11 from 10 area high schools.

    There will be presentations from accomplished women from a wide variety of businesses, many of which might not have been on the radar for these students.

    Cathy Thornicroft, head of St. Margaret’s School, said events like this are critical in giving young people a broader view of what might be possible.

    “I think our young girls need direct contact with role models who have been successful in the fields of finance. I don’t think we are well represented in that field,” she said, adding that this is equally true of technology and entrepreneurship.

    “I’m not sure if that’s due to confidence or the fact people haven’t told girls they are capable … and should be looking at these careers.”

    Thornicroft said bringing together both finance professionals and the entrepreneurial set is uniquely Victorian.

    “I think Victoria is different than places like Vancouver and Toronto, which have strong finance bases. Here there are huge opportunities for entrepreneurs, that’s the spirit of Victoria,” she said. “And if we can capture [the students] a bit earlier, we may be able to open their eyes to other opportunities.”

    Bonn said events like this make a huge difference.

    When she was starting out in Vancouver, having completed a finance and economics degree, she felt her options were limited.

    “And I knew my skill set wasn’t aligned with accounting, but I didn’t feel like there was a lot of choice,” she said.

    She kept asking questions of people in the finance industry, looking for pathways to different careers and learning what it would take to succeed.

    It’s the kind of thing not taught at university, she said, noting that through her inquiries, she gained insight into what was required for her to forge a new career path.

    “At 21, the next five jobs I had, I had never heard of before,” she said, adding it came down to finding role models who could light the way.

    SheBiz, she said, is about passing that knowledge on. Bonn hopes that by sharing her story and telling students about the chances and risks she took, they might see what’s open to them.

    “Sometimes the biggest thing they lack is not knowing what’s available to them,” she said.

    Bonn admits that it’s difficult to judge the efficacy of things like SheBiz, though she said there has been some improvement in her own corporate world.

    “Generally speaking, I do find myself the only female in the room a lot of the time,” she said.

    “But it’s a little better now in the role I am in, now [that] it’s a senior role.”

  • Tessa Bousfield posted an article
    A merit-based scholarship to encourage more women to continue their studies in tech & engineering see more

    Help Shape a Scholarship for Women in Computer Science and Engineering 

    Island Women in Science and Technology is working with the Victoria Foundation and the Irving K. Barber Foundation to build a merit-based scholarship to encourage more women to continue their studies in technology and engineering fields. 

    We are looking to apply industry experience to support academic achievement. 

    The survey is short but your contribution and direction will help shape a long time legacy:

    Bonus reward: iWIST is hosting a social mixer on Tuesday November 14 at Glo as part of the Leading the Way conference November 15. Ten lucky survey participants will win a ticket to this great event! (Value $22)

  • Envision Designs & Development posted an article
    WildVision Edutainment Inc and Envision Designs & Development are proud to introduce FOLLOW THE POD! see more

    VICTORIA BC - Viatec Members WildVision Edutainment Inc and Envision Designs & Development are proud to introduce Follow The Pod  to the City of Victoria.

    FOLLOW THE POD will bring whale-sized replica play-pieces to Centennial Square, showcasing members of the locally endangered Southern Resident Killer Whale population. Follow The Pod will honour the memory of deceased Southern Residents, as well as celebrate the lives of those who continue to prevail, despite constant threats to their survival.

    With only 78 members left alive, Southern Residents will only get the protection they need if all Canadians work together to raise awareness and reduce threats. Follow The Pod will bring to light the importance of conservation through the power of edutainment!

    Please visit for ongoing updates and further information.


    Congratulations to the winners!

    Grab your binoculars! A pod of life-sized orca replicas will be popping-up in Centennial Square this summer. 

    Selected from 33 submissions, ranging from design concepts from a local secondary school to as far afield as Indonesia, Mexico and Poland, the jury selected ‘Follow the Pod’ as the overall winner of the Pop Up @ the Square Design Competition. The ‘Follow the Pod’ play structure aims to raise awareness of the threatened Southern Resident Killer Whale population by allowing visitors to play and interact with the life-sized sculptures. 


    The winning design was submitted by a Vancouver Island-based team led by WildVision Edutainment Inc. and Envision Designs and Development. The winning team will receive a $5,000 award, and up to $50,000 for the design, construction and installation. ‘Follow the Pod’ will be installed in Centennial Square in early July. 

    Complete List of Winning Submissions:

    • Overall Winner:‘Follow the Pod’ (WildVision Edutainment and Envision Designs and Development) #13
    • People’s Choice Award Winner ($1,000 cash prize): ‘Game Plan’ (Waymark Architecture) #32
    • Honourable Mention:‘Under the table and dreaming’ (Cascadia Architects Inc.) #9
    • Honourable Mention:‘Spindle Whorl Playscape’ (Yiwen Ruan and Bo Lu) #24


     Overall Winner



    People's Choice



    Honourable Mention



    Honourable Mention



    About the Design Competition

    In early 2017 urban designers, industrial designers, architects, landscape architects, contemporary artists and creative types were invited to apply to create a playful pop-up installation for kids of all ages in Centennial Square, in the heart of Victoria’s vibrant downtown.

    Location: Centennial Square is located downtown next to Victoria’s City Hall, at Douglas Street and Pandora Avenue.

    Jury Details: A panel of qualified jurors judged submissions based on the following criteria: play value, relationship to events, local context, robustness, feasibility.


    About Centennial Square

    Centennial Square is located in Downtown Victoria. The Square is bordered by Victoria’s heritage City Hall, the offices of the Capital Regional District and the MacPherson Playhouse Theatre. It is directly adjacent to Victoria’s Chinatown district, the oldest Chinatown in Canada.

    Centennial Square is one of the City’s most popular outdoor event and festival venues. On average, there are programmed activities in the Square 130 days each year, ranging from food truck festivals and dance classes to outdoor markets and concert performances. Creating the opportunity for daily play and vibrancy while allowing the Square to continue to function as a primary outdoor event venue is a key objective of this design competition.

    The City is coordinating a renewal of Centennial Square through a master plan. This long term planning exercise will begin in 2017, and guide future renovations to the Square.

  • Tessa Bousfield posted an article
    2 major post-secondary institutions have adopted EasyAnatomy, the company's groundbreaking... see more

    Two major post-secondary institutions have adopted EasyAnatomy, the company's groundbreaking veterinary education software.

    Victoria, BC (August 18, 2016) LlamaZOO Interactive Inc. is pleased to announce two major post-secondary institutions have adopted EasyAnatomy, the company's ground-breaking veterinary education software. This announcement comes as LlamaZOO Interactive has been selected by Microsoft as a "first wave" developer for its new Hololens augmented reality platform, and continues to demonstrate how 3D can be used in education.

    EasyAnatomy borrows strategies from cognitive neuroscience to update course materials, in real time, according to the needs of the learner.  Students’ performance is analyzed to create individualized quizzes, increasing study time efficiency.

    "EasyAnatomy is a truly innovative EdTech software product that promises to revolutionize post-secondary education for both students and educators, for a variety of subjects" said LlamaZOO co-founder and CEO Charles Lavigne. "Students can now study the complexities of animal anatomy in 3D, online, anywhere and at any time. With the early promise of how virtual and augmented reality can benefit education, we’re excited to continue to advance the product and innovate in the space.”

    The University of Pennsylvania, home of the oldest medical school in North America and the Western College of Veterinary Medicine, also one of the oldest school of its kind in Canada, will provide their students and faculty with EasyAnatomy. The interactive software incorporates MRI and CT scans into its detailed 3D models of animal anatomy and is available to anyone with an online subscription.

    "Anatomy has always been a difficult subject to learn and teach. EasyAnatomy is a novel tool that allows students to explore and understand anatomy in a way that's never been possible before," says Dr. Chris Clark, an Associate Dean at Western College of Veterinary Medicine. "We're excited students and faculty can take advantage of this revolutionary software."

    The two new major customers have signed on as LlamaZOO Interactive prepares to successfully end beta development of EasyAnatomy and start offering the EdTech software in app stores and via the LlamaZOO Interactive website.

    "We're really excited that two of the oldest and most prestigious medical and veterinary schools in North America have decided to adopt EasyAnatomy," said Kevin Oke, LlamaZOO Interactive co-founder and Vice President of Sales. "These two new customers, plus the prestige of being selected as a developer for Microsoft's new Hololens project, provide strong validation of how EasyAnatomy promises to transform post-secondary learning. We will continue to refine, develop and add value to EasyAnatomy going forward."

    About LlamaZOO Interactive Inc.

    LlamaZOO Interactive was co-founded in 2014 by video game industry veterans Charles Lavigne and Kevin Oke, and was quickly accepted in the VIATEC Accelerator program that fosters successful technology startups in Victoria, BC. The company continues to grow at a rapid pace and is currently recruiting developers for a number of positions, with the intent on delivering highly engaging, interactive, and meaningful educational content to iOS/Android, Augmented, Virtual, and Mixed reality devices.


    Media Contact:

    Beca Espírito Santo
    HR & Communications Coordinator
    +1(604) 260-4507