Humaira Ahmed, CEO and Founder of Locelle (/lōk-el/) see more
20 Mile Podcast: Humaira Ahmed, Locelle
Opening Doors through Sheer Passion (S1, E2)
In episode 2 of 20Mile’s season 1, we sat down with Humaira Ahmed, CEO and Founder of Locelle (/lōk-el/) - A location based women only social networking platform.
Humaira tells us her story, from being raised in Pakistan and challenging cultural norms to fit her vision, to moving to Canada with her family at a young age and her march towards empowering women entrepreneurs.
OUR TEAM IS EXCITED TO BRING YOU SEASON 1 OF THE 20MILE PODCAST IN JANUARY 2019! WE ARE CURRENTLY RECORDING EPISODES FOR OUR FIRST SEASON. WHO ARE OUR GUESTS? SEASON 1 WILL SHOWCASE A SMALL PORTION OF THE ABUNDANT LOCAL TALENT WE HAVE HERE, IN VICTORIA BC. ATTENDING TO A VARIETY OF DIFFERENT INDUSTRIES, OUR GUESTS WILL TELL WHAT THEIR MARCHES HAVE BEEN LIKE SO FAR, FROM PERSONAL STRUGGLES TO PROFESSIONAL CHALLENGES, EACH MARCH IS UNIQUE YET RELATABLE.
Among the semi-finalists are Victoria's own Barnacle Systems (BRNKL) and Locelle Digital Inc see more
Barnacle Systems and Locelle make it to Small Business BC's Top 10 Best Concept List
The Small Business BC Awards recognize the outstanding achievements of BC's entrepreneurs. These awards are a celebration of the contributions small business owners make to their local communities and to the global economy. It's free to enter and open to all new and existing small businesses in BC.
The votes have been tallied and the Top 10 Semi-Finalists for the 2019 Small Business BC Awards have been announced. Among the semi-finalists are Victoria's own Barnacle Systems (BRNKL) and Locelle Digital Inc, both of which are in the Top 10 for Best Concept. See the Top 10s for each category right here.
- As a Top 10 finalist, they'll be given one month to provide the expert panel of judges a more detailed application outlining why they deserve to win the award. These applications will be assessed to narrow down competition to the Top 5 finalists.
- Come February 4th, the Top 5 in each category will be required to make a ten minute pitch explaining why their business trumps the other finalists in their category. If they can convince the judges that their business really is the best, then they’ll be selected as the winner.
- February 21st: Awards Gala! Each winner will be recognized with a cash prize in the amount of $1,500, a one-year all-access pass to Small Business BC education resources and experts, business mentorship from the award sponsor and the opportunity for extensive media exposure.
About Barnacle Systems:
Barnacle Systems Inc. is a boat security and monitoring company based in Victoria. Founded in 2017, the team at Barnacle has developed an innovative new surveillance product for the marine industry called BRNKL.
BRNKL is for boat owners who need to be able to check in on their vessel remotely from their smartphone, tablet, or computer. BRNKL is also for yacht monitoring and charter companies who need a simple dashboard outlining the health and status of all their boats.
Like a ‘home security system for your boat’ users can see inside of their vessel(s) using an onboard camera while also monitoring critical alerts such as anchor drag, low batteries, loss of shore power and high-water. Unlike standard marine electronics that provide monitoring while you’re on board, BRNKL has a built-in global cellular service. So, whether you’re at the dock, at home, or halfway around the world your boat is at your fingertips.
About Locelle Digtial:
Locelle is a next-generation women-only networking platform providing a safer and easier way to meet up with like-minded women (friends, mentors, business connections). Unlike Facebook, Bumble, Meetups, Slack and other platforms, we create real connections by finding nearby matches based on interests, location, activities and time using our proprietary technology. Our business model is B2B2C with users from SAP, Microsoft, IBM on the platform.
Companies have challenges attracting and retaining women employees, especially in the current social environment, where movements like #metoo and #timesup bring about diversity and inclusion initiatives. Highly topical for the above challenge is social isolation, which affects millions of women around the world and have chronic long-term condition in terms of impact they have on health & well being. Since launching a month ago, Locelle has already made many meaningful connections for women in Victoria and Vancouver.
Locelle, nominated for Small Business BC Awards, "Best Community Impact," "Best Concept" and is open to public voteLocelle, nominated for Small Business BC Award, "Best Community Impact" and is open to public vote see more
Locelle, nominated for Small Business BC Awards, "Best Community Impact," "Best Concept" and is open to public vote
Locelle, a networking platform for professional women, was founded by Humaira Ahmed, after she had her second child. She was increasingly feeling socially isolated and depressed and needed an easier way to connect with like-minded women who lived closeby.
With current social networking space, people spend more time online than offline and are becoming increasingly lonely. With no easy way to find and meet up with like-minded women at the time, Humaira founded Locelle. With a background in Software Engineering and Marketing, she knew she could pull it off. The platform launched in October 2018 after 10 months of hard work, and has hundreds of professional women using the platform in Victoria and Vancouver. Women from big tech companies are especially using the platform as they feel isolated in male dominated space, and feel the need to meet other like-minded women locally. Women are making meaningful connections and the platform aims to tackle social isolation amongst local women.
As a driven entrepreneur, she wanted to meet other ambitious, hard-working women. see more
Author: Karin Olafson
Photography: Courtesy of Humaira Ahmed
A Made-In-Victoria Social Networking App Aims to Tackle Loneliness Among Local Women
Two years ago, Humaira Ahmed, the founder of Locelle Digital Inc., struggled to make meaningful connections while she was on maternity leave with her second daughter. As a driven entrepreneur, she wanted to meet other ambitious, hard-working women. But she had trouble finding them.
“I realized that meeting like-minded women easily is a challenge,” says Ahmed. “Not everyone is an extrovert, meet-ups can be hard and intimidating, and other online platforms aren’t always successful.”
Personal experiences, and the fact that feelings of loneliness and isolation are known to be increasingly problematic, Ahmed began thinking of what a women-only social networking platform would look like and how it could make forming meaningful friendships a little easier.