Owen Matthews posted an articleLand your dream job or learn to promote your own business with Alacrity's Marketing Bootcamp. see more
VICTORIA, BC - November 28th
This fall, Alacrity Canada ran their pilot digital marketing bootcamp with the support of the Ministry of Jobs, Trade & Technology at the Province of British Columbia. The program ran from September to November, concluding with 8 program graduates. Within two weeks of graduating, over 50% of the students found employment or contract work. The Alacrity Digital Marketing Bootcamp takes a unique approach leveraging industry experts, mentors, and hands-on experiential learning to provide students with industry applicable experience, turning them into career ready graduates.
Digital marketing is a career field that is rapidly growing and in high demand, particularly within the tech industry which produces a staggering $5.22-billion annual economic impact in Victoria. Skills needed to enter this career field include writing copy and ad creative, search engine optimization (SEO), setting up ad campaigns, email marketing, creating websites and landing pages, and more. Dan Gunn, VIATEC’s chief executive, says that the thriving sector’s growth has been held back by a lack of seasoned talent and leadership. Alacrity Canada aims to help close this gap in the long term by providing students with the correct tools to jumpstart their careers in the industry, gaining crucial career experience.
Alacrity Canada’s intensive and immersive bootcamp curriculum was created by Ania Wysocka, whose background includes running her own design agency and getting her award-winning panic attack and anxiety relief app ‘Rootd’ to to rank #1 in both the App & Google Play stores organically. The course is facilitated by Mike Williams, an experienced performance digital marketer who has co-founded and exited two local companies. Mike currently sits on the board at Victoria’s tech hub, VIATEC.
Commenting on the Victoria market, Mike William notes, “We need more digital marketers in Victoria. Digital marketing allows businesses to scale and grow rapidly, so the more trained digital marketing professionals there are the more fast-growing companies we’ll have in Victoria. We want to help students learn digital marketing skills to propel their careers and to help businesses scale and grow faster.”
Liam Chang, a recent graduate of our program says, “I would recommend this course for anybody who is currently working in any kind of role where you’re dealing directly with your customers and marketing. I learned an incredible amount of useful information and have already been putting it to use at BC Shavers and Hobbies”.
The Alacrity Canada Digital Marketing Bootcamp is aimed at recent graduates, individuals looking for a career change, or employers that would like their marketing employees to be on the cutting-edge of this ever-evolving industry. Alacrity Canada provides job placement support to all graduates in the form of introductions and a job board. The second cohort of the bootcamp will begin on January 14th, 2020.
Alacrity Canada has found a recipe for turning newcomers to the field into career ready graduates. They look forward to hosting the next local cohort in January 2020.
To register for the winter cohort, please visit: https://www.alacritycanada.com/digital-marketing-course/
About Alacrity Canada:
Alacrity Canada facilitates success and economic growth in the Western Canadian technology sector by providing support and entrepreneurial mentorship to promising entrepreneurs, in addition to finding and connecting these individuals with the venture capital funding needed to develop thriving local tech companies. In 2019 Alacrity Canada founded Alacrity Academy, in conjunction with the Province of British Columbia.
Crowd Content Media Inc. posted an articleCrowd Content announces achieving industry-leading performance metrics. see more
Victoria, BC, November 5, 2018: Crowd Content Media, a company that helps businesses create content at any scale, reported today on key performance metrics from their proprietary content marketplace.
Perhaps most impressive, Crowd Content has reported that the average turnaround time for a 432-word content order is only one hour.
The company also shared that the average rating from customers per order is 4.15 out of a possible 5.0.
These numbers were taken from a sample of the latest 300,000 orders to move through the company’s proprietary content marketplace.
“It’s exciting to share these numbers,” said Crowd Content CEO, Clayton Lainsbury. “Based on our own research, we believe this to be the fastest turnaround time for custom content creation on the Web. More importantly, though, we’re able to do it without sacrificing quality. The fact that our customer ratings remain high across such a large sample of orders shows that the content is matching and exceeding customer expectations.”
Aside from a meticulous selection process when accepting new writers, Lainsbury attributes a mature gamified technology platform to the above-average performance. “From day one, we’ve leveraged technology and gamification to improve the experience at Crowd Content. The platform is designed to maximize performance in key areas like speed, quality and reliability. For clients, this results in faster turnaround times, higher-quality content and fewer missed deadlines.”
When asked if these performance metrics are translating to financial success, Lainsbury indicated that the company saw 85% revenue growth in Q3 2018 over the same period in 2017. “We’re performing in areas that make a difference for customers, and that makes it easy for them to stay with us. When you combine that with our recent investments in customer acquisition, it sets a foundation for growth that we expect to continue into and throughout 2019.”
CrackerJackFlash posted an articleCrackerJackFlash unites strategic and visually driven services to help grow your business. see more
CrackerJack Marketing + Design has recently merged with JackFlash Photography + Video to create CrackerJackFlash: a one-stop-shop that unites strategic and visually driven services under one roof.
This combination of services is unique to Victoria because it offers a marketing “agency alternative” that is nimble and flexible enough to work with budgets of all sizes, getting straight to the talent you need most without additional layers. So whether you’re a budding start-up, or an established tech firm, CJ*F and its customized team of freelance associates can adapt to your project’s needs and have the experience to get your brand noticed.
And with the recent addition of in-house photography and video services, CJ*F’s founder Jack Adamson can take a more holistic approach towards visual execution, ensuring your story will truly resonate with your audience.
So if your company needs help growing its business through marketing, conceptual design and copywriting, photography or video services, CJ*F has an award-wining track record of generating stories that are more authentic and memorable in nature.
To learn more, call Jack at 250.580.SNAP or check out CJ*F’s new website today.
Robert Cooper posted an articleLearn from some of the industry's leading marketing professionals at SEM Summit on October 4, 2016. see more
Looking to boost traffic to your website and benefit more from the traffic you already have?
Learn from some of the industry's leading marketing professionals at SEM Summit on October 4, 2016 at Fort Tectoria in downtown Victoria. Those new to SEM can start their day with “An Intro to SEO, SEM & Internet Marketing” to get up to speed, followed by two in-depth SEO sessions on “How to Rise to the Top in Local Search” and “Increase Conversions and Rankings with User Experience”.
After enjoying a sponsored lunch break and networking, we'll spend the afternoon learning Online Advertising in two sessions covering the “Top Tips for Getting the Most from your AdWords Account” as well as a session that asks “Are You Ready for Online Advertising?” built to help you get started right and get the most out of your website traffic.
End your day of learning with a cocktail reception at a local pub and get a chance to chat more with your fellow attendees as well as the speakers.
Tickets may be purchased at www.semsummit.ca. Tickets range from $79 to $149 with student pricing, VIATEC discount and early-bird pricing available.
Contact: Mark Johnstone
Tessa Bousfield posted an articlePretio is happy to welcome Meghan McKenzie as the company’s new VP of Sales. see more
December 15, 2015, Victoria, BC: Pretio Interactive, a mobile advertising company that reaches customers with real-world rewards at their most receptive, is happy to welcome Meghan McKenzie as the company’s new VP of Sales. Meghan brings to Pretio a solid marketing background, with direct experience working in the advertising technology sector.
Meghan has worked with large multinational brands on advertising campaigns in Europe and North America. In her new role she will continue help major brands achieve their marketing goals. She earned her Bachelors of Commerce in Entrepreneurial Management at Royal Roads University.
Meghan is transitioning into her new role as VP of Sales in early January 2016 and will take on the responsibilities of Vivienne Damatan, Pretio’s current VP of Sales, while she is on parental leave. When Vivienne returns from her leave, both Meghan and Vivienne will continue in permanent senior leader roles at Pretio Interactive.
“Pretio is thrilled to have someone of Meghan’s experience and passion for adtech join us,” said Pretio CEO Jim Hayhurst. “We remind ourselves daily that our partners work with us because we perform for their brands – and because we are ruthlessly committed to their service. Vivienne’s work on both fronts has laid a rock-solid foundation for Meghan to build-on and grow.”
About Pretio: Based in Victoria, BC, Pretio Interactive is a mobile advertising company that connects brands to consumers through rewards in games and apps. The company is backed by Canadian technology investors Wesley Clover International and Yaletown Venture Partners. For more info visit www.pretio.in.