• Tessa Bousfield posted an article
    VIATEC has entered into a partnership with and see more

    Source: Times Colonist
    Author: Andrew Duffy

    Victoria technology companies will now be fishing in a much bigger pond for technical talent thanks to a deal the Victoria Innovation, Advanced Technology and Entrepreneurship Council signed with Western Canada’s largest job marketplace.

    VIATEC has entered into a partnership with and to have its popular job board included among the listings on the 15-year-old Vancouver-based employment board.

    “This is a great chance for us to take the 100 or so job postings we have at any time to make sure a broader audience nearby that is able to work in Canada, understands the Pacific Northwest and knows where the Island is and what Victoria has to offer might consider it,” said VIATEC executive director Dan Gunn.

    Victoria tech companies have paid to list their jobs on the VIATEC job board, which has 96 postings for positions ranging from engineers to information officers.

    But they won’t be paying anything extra to advertise openings to an audience across the Lower Mainland and beyond.

    “They don’t pay more, but that posting goes a lot further,” said Gunn. He added there could be fertile ground in places such as Vancouver, where the cost of living is constantly increasing and it’s becoming difficult to retain talent.

    “The reality is Victoria is growing fast as a tech community and, like any city, recruiting talent is our No. 1 challenge. But we have a lot of advantages over places like San Francisco, Seattle and Vancouver — livability, lifestyle and affordability,” he said.

    Gunn said they would be keeping an eye on the process, which starts this month, because the success of the VIATEC job board depends on the quality of applicants.

    Gunn may have done some work attracting new talent and companies to the city during a recent speaking tour courtesy of Startup Canada.

    The three-year-old organization, a network of entrepreneurs pushing the start-up culture, has been meeting with groups of entrepreneurs across the country. They’re looking for guidance and advice on how to grow their businesses.

    During his sessions, Gunn has been talking about the tech-community model Victoria has established. “We think it’s quite effective in showing how you build community and support entrepreneurs,” he said.

    “Not only do we get to show them what works here. We get to show how it’s worked in Victoria, they get to see how big and vibrant the tech sector has become in Victoria.”

    An economic impact study commissioned by VIATEC and released last year showed the sector has 900 companies, directly employs 15,000, plus another 3,000 consultants and advisers. Another 5,000 people work in technology for companies outside the high-tech sphere.

    Gunn said the aftermath of his talks have him fielding questions and talking with people who are either considering relocating to Victoria or wanting to enact the growth template in their own communities.

    He suggested the secret to Victoria’s success is having learned to overlap the innovation and entrepreneurial culture with the arts and creative culture.

    “The blending is the character of Victoria and it’s allowing us to excel beyond what you see in other cities,” he said. “Victoria works because of its combination of restaurants and beer and coffee and music and culture mixing with innovators, disruptors and creators. It is the magic formula.”

  • Silkstart Importer posted an article
    PlusROI now works directly with a full Agency Team at Google. see more

    Performance marketing agency PlusROI Online Marketing Inc has been selected as part of an elite group of Priority Agencies in Canada as part of Google's improved partnership model. As a result, PlusROI now works directly with a full Agency Team at Google who provide personalized help with strategic planning, onboarding, training, strategic insights and support for optimizing Adwords clients' account efficiency.

    Google also gives PlusROI personalized assistance with advanced Analytics and measurement tools, as well as troubleshooting support for Google Analytics and all features of Google Adwords. This helps PlusROI’s clients achieve better results with valuable advertising budgets.

    "It's a real honour to have been selected as one of a handful of elite Canadian companies in Google’s new Priority Agency program,” says PlusROI President and founder Rob Cooper. “This builds on the existing Google Partner Program and offers some very significant value to our agency and our clients.” 

    PlusROI’s approach to online advertising is to focus on results and limit client risk. This powerful new program can definitely help us provide our clients with a competitive advantage," says Cooper.

    No strangers to Adwords, PlusROI's current and past clients managed through their Google Client Centre have generated almost 7 million paid advertising clicks, over 100,000 "conversions" (purchases, leads, signups, etc) and over CDN $4 million in advertising spend.

    PlusROI President and founder Rob Cooper has been managing Adwords teams since his introduction to Adwords in the highly competitive downloadable software industry in 2005. Managing Partner Rian Bowden began his Adwords career in Shanghai in 2006, selling English language training programs internationally through Adwords and SEO.

    PlusROI Online Marketing was even the recipient of the 2014 VIATeC Technology Awards Online Strategy of the Year Award for a successful highly targeted national advertising effort.

    Clients such as Company Capital, which provides working capital financing to small businesses across Canada, also have great things to say about PlusROI's Adwords services.  

    "We teamed up with PlusROI to help us grow our on-line leads by 50%," says Company Capital VP of Marketing Bruce Marshall. "Among other things, PlusROI completely re-built our website and re-vamped and expanded our Adwords campaigns. The results have been exceptional – in just 6 months our website visits are up 150% and our on-line leads are up 170%. The most important results are we have increased our new customer counts by 125% over the same period last year."

    PlusROI also helps out on the non-profit front, offering advice and helping non-profit organizations like The Canadian Animal Assistance Team, Big Brothers and Sisters of Greater Victoria and the Victoria International Cycling Festival set up and run Adwords campaigns through the very generous Google Grant program.


    PlusROI Online Marketing Inc was founded in 2008 and is headquartered in beautiful Victoria BC. PlusROI provides online advertising, search engine optimization, web marketing and website development services.

    More information is available through or

    Media Contact

    Name: Rob Cooper

  • Tessa Bousfield posted an article
    Gaming studio has partnered with game publisher Kongregate to release the game on Android and iOS see more

    Source: Times Colonist
    Author: Andrew Duffy

    Victoria’s Codename Entertainment will be taking its popular game, Crusaders of the Lost Idols, on a serious road trip this summer.

    The gaming studio has partnered with game publisher Kongregate to release the game on Android and iOS platforms, meaning players will soon be able to play it on their smartphones and tablets.

    “This is two major milestones for us,” said Codename chief executive Eric Jordan. “First off, it is a milestone to launch a game into such a large market. There are more mobile devices on the planet than people, which makes the mobile market the single largest video-game market in the world. Additionally, this is the first time that we have worked with a major publisher.

    “The business interest shown by a company of that size is a testament and recognition of the talented team we have established here in Victoria.”

    Codename is also likely to increase staff as a result, said Jordan, who would not provide financial details of the partnership.

    Until this deal, players could only play Crusaders on websites such as and Facebook after it was launched last year.

    Jordan said the experience on the web has allowed them to refine the game before launching on mobile platforms.

    “Mobile is a large market, but it is also a tremendously competitive market,” he said. “Last year, over 450 games were submitted to Apple Inc. every day.”

    “We’ve seen great success helping developers to optimize and perfect their games on before tackling mobile together, and we think this game further validates that strategy,” said Emily Greer, co-founder of Kongregate.

    Crusaders of the Lost Idols follows a group of fighters who take on a variety of villains, including a giant panda with lobster claws. As an “idle” game, it allow players to put as much time and effort as they wish into a game as they do not require active play. Players can leave them to idle and play themselves.


  • VIATEC Accelerator company, Craftt, closes strategic partnership with ContainerWorld. see more

    Victoria, BC - December 14th, 2015 - Craft Technology Services Corporation (Craftt) is excited to announce a recent partnership with ContainerWorld Forwarding Services Inc., a leading logistics provider to the alcoholic beverage industry.

    ContainerWorld has made an equity investment in Craftt. The two parties have also entered into a consulting agreement in which Craftt’s web knowledge and expertise will aid ContainerWorld in improving the software and services they offer to their clients.

    “This is an ideal partnership for us and for ContainerWorld. Our services complement each other really well. ContainerWorld is the industry leader in logistics and Craftt is the easiest way for a brewery to manage their inventory and orders.” says Ryan Stratton, founder of Craftt.

    “Together, we can provide a full-service platform for breweries to manage their business all the way from manufacturing through to the product being delivered to their customers.”

    Craftt’s brewery management software is designed specifically to help craft breweries stop keg loss and get better insight and control over their inventory. With powerful reporting features, breweries can significantly reduce the time they spend on creating regulatory reports to send to the relevant governing bodies. The recent investment will go towards growing the development team, among other things, to further improve Craftt’s software.

    “We want to make Craftt the go-to platform for breweries, helping them manage their inventory, and their business, efficiently.” Stratton goes on to say. “Through this strategic partnership, we will be able to ensure craft brewers make the most of their time by simplifying these often complex aspects of the job.”

    Unlike spreadsheets or expensive, bloated Enterprise Resource Planning (ERP) systems, Craftt’s software makes it easy for every brewery employee to quickly access and manage their inventory and assets in real time through any smart device. Understanding current inventory and capacity levels allows breweries to make better decisions when it comes to production, customer orders, and distribution, and allows them to have a comprehensive overview of what resources are available in the brewery at any given time.

    Partnering with ContainerWorld will provide Craftt’s clients with additional benefits, giving them direct access to one of the best logistics and distribution companies in the beverage industry today.


    About Craftt

    Craftt is a Victoria, BC startup and part of the VIATEC Accelerator program. They build innovative tools and services to modernize and simplify the way beverage companies manage their business.


    About ContainerWorld

    ContainerWorld is a multi-faceted company based in British Columbia. They provide clients with worldwide door-to-door logistics services, including inventory management, freight forwarding, warehousing, and distribution.


    Media contact

    Ryan Stratton
    CEO, Craft Technology Services Corporation


  • Tessa Bousfield posted an article
    Guests can now hire a highly-skilled photographer at over 35 Fairmont locations worldwide. see more

    TORONTO, ONTARIO--(Marketwired - Sep 16, 2015) -


    Editors Note: There is a photo associated with this press release.

    Fairmont Hotels & Resorts knows that genuine connections aren't made solely when the moment is perfectly planned but also during unexpected exchanges. With vacation photography being a top travel trend for 2015, the luxury hotel operator is making it easier than ever to ensure that life's special travel moments, planned or not, are worth sharing.

    Guests can now hire a trusted and highly-skilled photographer at over 35 participating Fairmont locations worldwide. Whether it's to capture that special birthday celebration or surprise engagement or simply to document a nice day touring the city, moments will forever be memories after a personalized photo session with Fairmont.

    The service is being delivered through a new partnership with Flytographer, an innovative photography service offering customized, candid photo shoots for travelers in over 160 cities around the globe. Gone are the days of blurry family photos taken by fellow travelers and awkward selfies - that is at least for Fairmont guests who want to ensure their travel experience is as beautiful in photos as it is in reality.

    "We have a long history of connecting travelers to the best of our destinations and providing them with exclusive access to meaningful experiences during their visit," said Alexandra Blum, vice president of public relations and partnerships for the brand's parent company FRHI Hotels & Resorts. "Now in a joint effort with Flytographer, we are introducing Fairmont guests to our destinations' best photographers. This means Fairmont experiences can now be remembered and shared through beautiful imagery that will serve as a keepsake for years to come."

    Fairmont guests who book the service can choose between 30, 60 and 90-minute photography sessions that are specially designed for them. Guests will receive an extended library of photos and enjoy the added benefit of accessing the many beautiful settings within Fairmont hotels.

    "Working with one of our photographers is like meeting a local friend, who shares insider tips, while discretely capturing incredible memories in iconic backdrops," said Nicole Smith, founder of Flytographer. "We believe that in order to truly capture memories, guests need to feel comfortable and connected to the person behind the lens. Our carefully selected photographers offer just that to deliver an unforgettable experience every time."

    Guests can share their experiences at, a new interactive website that features guest stories alongside specially curated content on travel destinations, food & drink, arts & culture and features from Fairmont Magazine. Tagging Fairmont memories on social media using #Fairmontmoments will also connect guests to the many travel experiences that take place each day around the world.

  • VIATEC posted an article
    Seeking interested companies and entrepreneurs to join "Team Victoria" and take over San Francisco! see more

    Seeking interested companies and entrepreneurs to join forces and take over San Francisco!

    VIATEC will be joining other community stakeholders as part of "Team Victoria" to engage with San Francisco-based entrepreneurs, investors and other key individuals on September 28th and 29th.  

    The objectives of Team Victoria’s mission will include the following:

    1. Showcase and connect Victoria companies to investors and investment firms based in the Bay Area
    2. Target corporate meeting clients that align to the region’s Corporate Meetings Strategy
    3. Engage talent
    4. Engage with and connect to any potential academic partnerships that will enhance Victoria’s “education” brand or institutions.

    Reasons to be interested:

    • The final agenda will be tailored to participant interests and needs
    • Ample time will be available for participants’ own private meetings, and a few shared meetings will be available too
    • The trip will climax with a reception for all participants, to celebrate what makes Victoria such a unique and destined location to live and build a company 
      • This evening will be highlighted by a conversation with some very special guests!

    We're inviting any companies and entrepreneurs that are interested in joining us to contact Rob Bennett at for more information.


  • Silkstart Importer posted an article
    LifeScience Alley has played a role in growing Minnesota’s Medical Alley for more than 30 years. see more

    Victoria BC—July 28, 2015StarFish Medical, a Profit 500 medical device design and manufacturing company, today announced it has joined LifeScience Alley, a global leader in enabling health technology business success. Founded in 1984, LifeScience Alley has played a leadership role in growing Minnesota’s Medical Alley for more than 30 years.

    “LifeScience Alley welcomes StarFish Medical to our membership community,” states Shaye Mandle, president and CEO of LifeScience Alley. “Members like StarFish Medical represent the critical continuum of services necessary to bring health technology innovation to patients everywhere. We hope to see great outcomes as StarFish engages in Minnesota’s Medical Alley region.”

    “We have long admired the thriving medical device community in Minnesota.  LifeScience Alley membership allows us to engage at a more meaningful level,” notes Scott Phillips, President of StarFish Medical.  “We are an active contributor in every region we serve and I’m confident that LifeScience Alley membership will speed our local participation and integration.”

    Charles Garcia, VP of Business Development, elaborates: “Having lived and worked the past 7 years in Minnesota, I am confident that LifeScience Alley is the best way to strategically connect the innovative designers and engineers of StarFish Medical with their counterparts in Minnesota.”

    About LifeScience Alley

    LifeScience Alley is a global leader in enabling health technology and care organizations to innovate, succeed, and influence the evolution of healthcare. By influencing proactive policy change, leading solutions-based initiatives, delivering vital information and intelligence, and uniting members with critical resources, LifeScience Alley works to ensure that collectively we remain the world’s strongest life science community. The Association’s membership and supporting community extends throughout the world, employing more than 300,000 Minnesotans and many more globally.

    About StarFish Medical

    StarFish Medical is a Medical Device Design company with a full complement of design, development, and manufacturing services. We use our Pathfinder™ process to reduce wasted effort and increase success for medical device product definition, technical engineering, and product development. Prototype and volume production are delivered within an ISO 13485 certified Quality Management System with an FDA registered manufacturing and clean room facility.


    StarFish Medical media contact:

    Mike Camplin
    250.388.3537 x210

    LifeScience Alley media contact:

    Ryan Baird
    Director of Communications & Marketing
    Direct: 952.746.3818 | Cell: 612.251.5617


    Media Contact

    Name: Mike Camplin