• Paula Parker posted an article
    Digital publishing company, Assembly wins distinguished product award. see more

    Source: Digiday

    In a year when many media brands struggled, the honorees of the 2020 Digiday Media Awards challenged adversity, diversifying revenue by telling relatable stories and formulating personalized targeting strategies. Brands, publishers and creators alike spearheaded customized experiences and reached their audiences on the channels and in the environments where they work, live and play.

    Winners leaned in with deeply-humanized storytelling, coupled with innovative distribution techniques and customized advertising experiences to create messages that clicked with a sense of personal connection. Audiences noticed — and so did our judges. 

    Continue Reading Original Article

    From Media Awards Guide: Across all of this year’s product winners, one clear theme emerged: Technology and targeting don’t have to be top-down strategies. No doubt, sophisticated and unprecedented uses of tech and engineering also shaped the efforts of this year’s product pioneers. But whether crafting personalized ad strategies or tailoring newsletter features to the unique habits of readers, this year’s winners took a deep look at the behaviors of those they were attempting to target, adjusting their technological efforts accordingly.

  • Tessa Bousfield posted an article
    Redbrick’s annual revenue run rate increased to an impressive $80M in 2020 see more


    It takes more than an idea to build a successful company. It takes leadership, a mix of resources, investment capital, and most importantly, people. Victoria’s Redbrick serves as a great example. In 2011, the company started out as an intimate, red-brick office of software developers — and has since grown into a global portfolio of disruptive tech-first companies that are engaging audiences around the world.  

    What do they do exactly? The innovators and investors at Redbrick acquire products that they scale into disruptive digital companies. One of these products is Leadpages, which Redbrick acquired this past March. It’s a no-code website builder enabling entrepreneurs and small-business marketers to easily build and publish websites. As a result of the acquisition, Redbrick’s annual revenue run rate increased to an impressive $80M in 2020. 

    To accelerate the company’s growth and with $24,300 in support from Innovate BC’s Tech Co-op Grants Program, Redbrick has hired nine co-op students over the past two years. Innovate BC talked to Isla Swanwick, Redbrick’s People Operations Coordinator, to learn more about their company and find out about their experience working with co-op students. 


  • Tessa Bousfield posted an article
    Shift selected for C100's 48hrs in the Valley see more


    Two-day program offers strategic networking and business development for twenty six of Canada’s most promising entrepreneurs leading technology startups 

    SAN FRANCISCO, CA (April 1, 2020)C100, a non-profit organization dedicated to bridging Canadian tech entrepreneurs with mentorship, talent, partnership and investment, has selected its next cohort of early-stage Canadian-led technology startups for 2020’s 48Hrs in the Valley. C100’s flagship program gives a select group of Canadian entrepreneurs unique access to networking, mentoring, and business growth opportunities in the Bay Area. While this event was scheduled to be held in the Bay Area on May 20-21, 2020, due to the COVID-19 global pandemic, C100 is postponing the event to October 6-7, 2020, and looks forward to welcoming this cohort to the Bay Area in the fall for a program whose alumni include companies such as Sonder, Clearbanc, Koho, Mejuri and Drop. 

    “Now entering our 10th year as an organization dedicated to helping Canada’s most ambitious entrepreneurs, C100 is thrilled to welcome the founders of these 26 companies to Silicon Valley this October. 48Hrs in the Valley is at the center of C100’s mission of supporting, inspiring, and connecting the most promising Canadian entrepreneurial leaders, and we could not be more pleased to include these founders in our community,” said Laura Buhler, Executive Director of the C100. “We are keenly aware of the challenges many of these founders will face over the next three to six months and know that through our larger community we can make meaningful connections to peers, mentors, and partners to help navigate these uncertain times.” 

    C100 members (which comprises organizations and individuals) and alumni of the 48Hrs program were asked to nominate promising Canadian startups and 26 were selected to participate from 130 applications. The participating early-stage startups include B2B and B2C companies in industries ranging from enterprise software, SaaS, fintech, healthcare technology, e-commerce and cleantech. Here are the 26 companies selected for the 2020 cohort, [including local Victoria company and VIATEC Member, Shift!]

  • Redbrick posted an article
    With this announcement, the Victoria-based company enters into a new phase of business growth see more

    Victoria, British Columbia, Dec. 04, 2019 (GLOBE NEWSWIRE) -- Shift, a company from the Redbrick portfolio, today announced the close of its independently-raised $1M CAD seed round, as well as the appointment of former General Manager, Nadia Tatlow, to the role of CEO. Bolstered by capital infusion and the appointment of a new CEO, today’s announcements indicate the company’s business viability, next phase of growth, and its ongoing commitment to addressing some of the most common pain points felt by today’s technology users. Since its inception, Shift – a productivity platform that enables a beautiful and streamlined workflow – has made significant strides forward, recording 10x growth in 2018 and an additional 4x growth to date in 2019. With no sign of slowing down, Shift has since acquired over 30,000 paying customers, averaging ​13.5%​ month-over-month revenue growth this year.

    Shift’s seed round was led by Calgary-based, seed-stage venture capital fund, Panache Ventures and brought together a small group of key advisors who collectively committed $500,000. The remaining $500,000 was committed, through debt financing, by Redbrick – the parent organization to a portfolio of companies, including Shift – demonstrating Redbrick’s ongoing commitment to its portfolio companies throughout their growth and evolution.

    “It’s an absolute honour to be stepping into the role of CEO. Having worked on Shift from its inception in 2016 – when it was simply an idea, all the way through our public launch and growth phase – it’s very gratifying to continue to lead the team and observe, firsthand, Shift’s inevitable transformation and evolution. We are solving an acute workflow pain point, and seeing the impact we are having on our customers’ daily workflow management is extremely rewarding,” said Nadia Tatlow, the newly appointed CEO of Shift. “The last 18 months have been an especially exciting period for Shift. With the close of our successful seed round, I am looking forward to capitalizing on our incredible momentum, refining our product, and building towards a Series A raise next year.”

    An integral part of Shift’s founding team, and throughout her role as General Manager beginning in January 2018, Nadia has led the team through its massive growth phase, furthering Shift’s highly valued functionalities. By electing to use Shift, users are able to increase their productivity and enjoy time-savings of several hours each week. Of Shift’s active monthly paying customers, over 75% use Shift every single workday – with the average user spending roughly 106 minutes in Shift per day – which speaks to the meaningful brand the platform has fostered for them. In her new role as CEO, and with a proven track record in scaling up, Nadia will provide strategic oversight to lead Shift into its next phase of growth.

    Following the close of its seed round, Shift is now building towards a 2020 raise.

    - 30 -

    About Shift

    Founded in 2017 on the West Coast of Canada, Shift, a company started within the Redbrick portfolio, has established itself as a market leader in its category, having scaled at an impressive rate to redefine how consumers approach their digital-centric work lives. In December 2019, Shift announced the successful close of its $1M seed round, indicating the company’s product-market fit, business viability and ongoing commitment to addressing some of the most common pain points felt by today’s technology users.



    Shift is a productivity platform that helps customers streamline and optimize their workflow, in one beautiful place. On a mission to bring focus and convenience to the work day, Shift makes managing multiple apps and accounts—without logging in and out or opening up a browser—simple and intuitive. By re-thinking the way work gets done, Shift is solving an acute pain point felt by millions, and growing at an unprecedented rate.


    Media Contact
    Melissa Ong
    Talk Shop Media

  • Article
    Proceeds will go towards the next phase of development of Food Security Distribution Centre. see more

    VICTORIA, BC (July 2, 2019) – On Friday June 14th, over 1,100 community members came together to celebrate the achievements made in the Greater Victoria technology sector for the annual Victoria Innovation, Advanced Technology and Entrepreneurship Council Awards at the Royal Theatre. The energy in the room was electrifying - so much so that when VIATEC Past Chair Rasool Rayani challenged the audience to raise funds to help food security in Victoria, $200,000 was pledged on the spot by a number of generous local tech companies and entrepreneurs. (See the full list below). The monies will be combined with an additional commitment of $100,000 from the Victoria Foundation for a total of $300,000.

    “Tech companies locate in Victoria for many reasons including the post-secondary schools, research facilities and quality of life,” said Dan Gunn, CEO of VIATEC. “That said, most of the tech sector’s $4.06 billion in annual revenues are generated by selling our products globally. As a result, our 955 tech companies do not require the same kind of strong brand recognition locally that the other primary sectors of our economy rely on and they fly under the radar. We know that our members have always given back but, much of that giving has been quiet or anonymous. The VIATEC Foundation was created as a way to encourage, support and recognize the community support of local tech companies and the results of this impromptu campaign shows the impact they continue to have.”

    “The Food Rescue Project is innovative, inspiring and demonstrates how many entities, agencies and organizations can come together for greater good. We are honoured to assist our members in supporting such a great initiative.”

    The VIATEC Foundation, in partnership with the Victoria Foundation, are putting the money towards the next phase of development of Food Security Distribution Centre. The 22,000 sq. ft facility at 808 Viewfield Road in Esquimalt currently serves as a central hub for the Food Rescue Project, which recovers and redistributes fresh healthy food that currently reaches about 35,000 people every month across the capital region. Consultation and planning is underway to further leverage the Centre to support the local food economy through such things as incubation and development of food-based social enterprises, processing and storage for local food production, or opportunities for food skills training and employment.

    Earlier this year, the Mustard Seed secured financing to purchase the Centre in partnership with the Victoria Foundation and a $2 million grant from the province. The Centre, which launched in 2017, is part of the Food Rescue Project, an initiative of the Food Share Network, a collaboration of more than 50 member organizations, including local non-profits, First Nations, School Districts and other organizations working towards a food secure region.

    For those that would like to take up the challenge, donations can be made to the VIATEC Foundation Fund at or by sending a cheque payable to the Victoria Foundation—with the memo line of “VIATEC Foundation Fund”—to Victoria Foundation, #200 - 703 Broughton Street, Victoria BC, V8W 1E2.


    Generous commitments so far: 

    About the VIATEC Foundation

    The VIATEC Foundation, in partnership with the Victoria Foundation, was established by VIATEC to connect Victoria’s technology sector to the broader community. The foundation offers a mechanism for the tech sector to harness its collective charitable efforts to maximize the impact of the sector’s donations.

    About VIATEC
    VIATEC (Victoria Innovation, Advanced Technology and Entrepreneurship Council), started in 1989. Our mission is to serve as the one-stop hub that connects people, knowledge and resources to grow and promote the Greater Victoria technology sector (Victoria's biggest industry). We work closely with our members to offer a variety of events, programs and services. In addition, VIATEC serves as the front door of the local tech sector and as its spokesperson. To better support local innovators, we acquired our own building (Fort Tectoria) where we offer flexible and affordable office space to emerging local companies along with a gathering/event space for local entrepreneurs.,

    Media Contact:
    Michaela Schluessel

    Community Manager


  • Nadia Tatlow posted an article
    In an email to partners this week, Google shared some plans to launch their new web interface. see more

    Victoria, B.C. — In an email to partners and G-Suite administrators earlier this week, Google shared plans to launch a new Gmail web interface soon.

    Google described the new interface as “a fresh, clean look for Gmail on the web” with some exciting additions like “Smart Reply on the web, just like on mobile.” 


    Shift, a desktop built by the team at Redbrick, has released exactly what the new designs will look like within Shift, allowing Gmail customers to access all of the new features and easily switch between multiple Mail, Calendar and Drive accounts.


    The Compose button, and right-hand views for Calendar, Keep, and other Google apps are displayed inside Shift, which will handle the multiple account matrix for Gmail customers with several accounts, as well as third-party apps and extensions like Slack, WhatsApp, Trello, Evernote, Grammarly, LastPass, and others.



















    “All of the right-hand views for Google Apps will be similar to a mobile view, and easier for at-a-glance Calendar view when writing an email and trying to plan a meeting at the same time. For the full week or month view, Shift offers Gmail customers an easy way to toggle between multiple Mail and Calendar views and accounts, ” said Director of Product, Michael Foucher. 


    The ability to “snooze” emails and have them returned to your inbox later is another nice addition. Many Gmail users will appreciate having that functionality built right in. Another new Gmail feature, Offline Support, will give Shift customers much more flexibility when looking to get stuff done while off the grid.  

















    For more information about this story, please contact:

    Nadia Tatlow

    General Manager
    +1 (250) 216-0019



  • Redbrick posted an article
    The Latest Version of Shift Adds Much Anticipated Support For Boomerang & Grammarly see more

    Redbrick Launches Shift 2.0 With Chrome Extensions

    Victoria, B.C. -- The founders of Shift are turning heads, and this time with more than just Gmail customers. Shift 2.0 offers support for both Boomerang & Grammarly Chrome Extensions, making Redbrick’s Shift only the second major commercial application to successfully integrate Chrome Extensions within Brave’s Muon framework.   


    Shift was originally built on a framework called Electron, and became an instant hit - and top Product Hunt launch - when it became publicly available back in December of last year.  Their user base has grown to over 65,000 quickly since, with Gmail users flocking to Shift to manage multiple accounts, across Mail, Calendar and Drive. For its Shift 2.0 launch, Redbrick has used the Brave Muon framework to build out support for the most anticipated Chrome Extensions - Boomerang and Grammarly.  


    “With Chrome Extension support being the single most requested feature right out of the gate, we quickly realized that rebasing Shift to Brave’s more flexible Muon framework was a very necessary - albeit challenging - next step that we wanted to tackle full-on. We were thrilled that the team at Brave helped us navigate the Muon process from start to finish, and document it carefully for the rest of the open-source community.  The support over the last few months has been truly remarkable, and we are thrilled to share our findings with other developers seeking to add support for Chrome Extensions,” said Director of Product, Michael Foucher.


    Brave Muon is a fork of the Electron framework that leverages the full power of Chromium, including extensions support. It is currently used in the Brave browser and available to developers on GitHub as part of Brave's open source platform. The Muon framework is helping Redbrick provide the support and features their users want.


    Shift’s Advanced plan is the true game-changer for 2.0, offering support for Boomerang and Grammarly, as well as the much anticipated Unified Search, which allows customers to search through multiple accounts, Calendar, and Drive, from one search field. It also provides support for other popular applications, like Slack, Asana, Jira, Trello, and over twenty other essential tools. With customizable Notification Muting, which syncs with Google Calendar, users can even stop embarrassing notifications from popping up during meetings.


    Shift is still available as a free version, as well as Pro for $29.99 per year. The newest plan, Advanced, has a yearly fee of $99.99. All plans offer support for multi-account access; a clean, clutter-free desktop application; easy switching between Mail, Calendar, and Drive; native desktop notifications; and cross-platform support for Windows, Mac, and Linux.  


    In addition to Shift, Redbrick prides itself on a respected portfolio of B2B offerings focused on user engagement and analytics technology.


    Redbrick was ranked 2nd fastest-growing  Canadian software company in the 28th annual PROFIT 500, and 5th overall in 2016. The company is known for building powerful software products for engaged users, globally, and Shift 2.0 is no exception.


    Shift 2.0 is now available to the public as of November 1, 2017. For those interested in testing out Shift for free, they can access it here.


    For more information about this story, contact:


    Nadia Tatlow, Marketing


    +1 (250) 216-0019





  • Redbrick posted an article
    Team offers free trial to streamline influencer management and help marketers focus on scale see more

    VICTORIA, B.C., July 18, 2017 -- Redbrick, Canada's second-fastest growing software company, announced today the release of their latest product, Assembly: a cloud-based application that allows brands and marketing agencies to manage all of their influencer marketing campaigns in one centralized location.

    Redbrick officially launched Assembly on Product Hunt in the early hours of Tuesday July 18th, and the team is now offering influencer marketing professionals a free 15-day trial to help manage and scale their campaign ROI with ease.

    "Whether it's at the brand or agency level, managing one influencer campaign is tedious and time-consuming enough, let alone managing dozens or even hundreds of them simultaneously," said Redbrick CMO Marco Pimentel. "Our goal with Assembly was to streamline influencer management by bringing all the moving parts together in one neat package to prove that it doesn't have to be hard to demonstrate ROI." 

    Influencer marketing is seeing an explosion in popularity, with 84% of marketers saying they planned on launching at least one influencer campaign during the next 12 months.

    "Brands across virtually every market are allocating major resources into leveraging the power of peer influence on social media by having their products promoted by celebrities and niche thought leaders alike while gaining organic, targeted exposure to their loyal social followers -- followers who already happen to be paying attention to what they have to say," said Assembly CEO Neil Henderson. 

    An attractive proposition indeed for those trying to reach audiences in an age where they're blinded by conventional ads and 47% of consumers are deploying ad blockers. Even more so considering it's been noted that consumers trust authentic content 92% more than traditional marketing tactics.

    Assembly is perfectly aligned with these trends, and the Redbrick team emphasizes their product's ability to prove ROI thanks to an intuitive interface and comprehensive features.

    Assembly is the technology that provides marketing teams with all the resources they might need across the entire campaign lifecycle. The influencer marketing platform has been referred to as the influencer CRM for marketers in search of a smarter way to manage their campaigns. Key features include influencer onboarding, campaign management, real-time analytics reporting and tracking, in-app payments, and more. 

    Redbrick is extending their free trial offer for all three Assembly package options. The Growth package, priced at $199/month, allows users to manage unlimited influencers, create up to 2 campaigns, send up to 100K clicks, collaborate with up to 5 other users, add up to 5 brands, pay influencers in-app, and dedicated account management.

    At $299/month, Assembly's Pro plan ups the campaign creation and click send, while offering unlimited team user collaborations and brand adds. 

    Designed for marketing teams with more robust influencer portfolios, the customizable $499/month and up Enterprise option offers unlimited feature use across the board. Enterprise users also gain access to several add-ons like expert templates and tips, custom white labeling, and a dedicated round-the-clock Account Manager. 

    Assembly is now available as of July 18, 2017. Those interested in trying Assembly free for the first 15 days can learn more by clicking here.

    For more information about this story, contact:

    Nadia Tatlow | Marketing 

  • Tessa Bousfield posted an article
    This report is a collection of snapshots of 22 tech startups located or founded in Victoria BC... see more

    Source: Haro Ventures Startup Report - Intro

    Haro Ventures releases 2017 Victoria, BC "Startup Report"

    What does Victoria’s tech ecosystem look like? And how can sharing this information help all the players involved in building our community?

    This report is a collection of snapshots of 22 tech startups located or founded in Victoria BC, gathered over the last quarter of 2016. We share glimpses into the company market opportunities, directions, go-to-market strategies and unique differentiators. We learn about the entrepreneurs’ vision for the future of their companies, about the times they’ve wanted to give up, and what kept them going.

    The information in this report was gathered using semi-structured interviews with company CEO’s, founders, and team members. Relevant qualitative answers are displayed on the company snapshot pages, and quantitative data has been gathered for an aggregate display at the end of the report.

    We call these insights snapshots because we acknowledge that the information provided could very well change over the next several years, and represents where the companies are at at specifically at this point in time.

    We hope to provide an informative and well-rounded picture of what the tech startup scene in Victoria looks like in early in 2017. This report was created for individuals curious about our awesome city and tech community, potential investors looking for the next big thing, and even entrepreneurs wishing to learn more about their peers.

    To download the full report, click here:

  • Redbrick posted an article
    Redbrick Releases New Desktop Application To Make Navigating Multiple Gmail Accounts Easier see more

    Victoria, B.C. -- Leading Canadian software provider Redbrick announced today the release of Shift: a new native application for desktop that helps simplify and streamline the navigation of multiple Gmail accounts.  

    With Shift, the company’s goal is to address the many workarounds that Gmail users commonly resort to when managing their various accounts, such as running multiple browsers simultaneously, setting up different users in Chrome, and adding email accounts and aliases to their primary Gmail account.

    “Many people today rely on multiple Gmail accounts and G Suite apps like Docs, Drive and Calendar for both personal and business purposes. One of the biggest frustrations users face is constantly needing to toggle between these multiple accounts,” said Redbrick CEO Tobyn Sowden. “You might need to view the Calendar for one account and Drive for another. That means logging in and out of the corresponding account or opening up multiple browsers or tabs, and generally cluttering up your browser. We built Shift to eliminate those pain points.”

    Shift is available as both a free and a Pro version for a yearly subscription of $19.99. The basic plan offers support for multi-account access; a sleek, clutter-free desktop application; easy switching between Mail, Calendar, and Drive; native desktop notifications; and cross-platform support for Windows, Mac, and Linux.  

    The Pro package is available to users for a free 30-day trial with access to several additional features. In addition to the features that come standard with basic plan, Pro plan upgrades include unlimited inbox accounts and support for additional email providers like Outlook, and a removal of the “Sent with Shift” signature.

    Shift’s preview launch gained traction with a sizeable list of early adopters and garnered highly positive feedback.  

    In addition to their newest consumer-facing product, Redbrick also commands an ever-growing portfolio of B2B offerings focused on user engagement and solution-driven technology.  

    Redbrick was recently ranked 5th fastest-growing business in Canada and 2nd fastest-growing Canadian software company in the 28th annual PROFIT 500. The company reported growth of more than 8,200% between 2010 and 2015 and over 500,000 users across 200 countries and counting to date.

    Redbrick’s latest release perfectly aligns with the growing number of email users worldwide that regularly maintain multiple personal and work email accounts, most specifically Gmail accounts -- the world’s largest email service which now represents over one billion daily active users.

    When asked about what excited him most about the newest product launch, Sowden said, “The

    simplicity and convenience that Shift delivers directly translates to an improved ability to stay on task and significantly greater productivity all around. That was our goal straight out of the gates, and that’s ultimately what we were able to accomplish.”  

    Shift is now available to the public as of December 20, 2016. Those interested in trying Shift Pro free for the first thirty days can learn more here.


    For more information about this story, contact:

    Nadia Tatlow, Marketing


  • Nadia Tatlow posted an article
    Redbrick named fifth Fastest-Growing Company in Canada, and second in Software. see more


    Victoria (September 15, 2016) Redbrick has been listed at number 5 on the 28th annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies. The prestigious report awarded the honour to Redbrick for having achieved remarkably high revenue growth over the last 5 years.


    Redbrick joined the list with sustained revenue growth of 8,214 per cent, which has earned them a spot next to some of the most respected brands in Canada.


    “We are honoured to be ranked in the top 5 Fastest-Growing Companies, and help represent the incredible growth in the technology sector here in Canada, and on the world-stage. Redbrick has been on an exciting growth trajectory since we started doing business, and with the recent launch of our desktop software analytics platform, DeskMetrics, we are not slowing down anytime soon.  We are still a relatively young company, and we have focused our efforts on building a team that can innovate faster than the rest, and drive us to the top. The results have been fabulous,” said Tobyn Sowden, CEO, Redbrick


     “Companies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,” says James Cowan, Editor-in-chief of PROFIT and Canadian Business. “These firms demonstrate what Canadian entrepreneurs can achieve, both at home and across the globe.”


    Redbrick is a Victoria-based product development company that has carved out an impressive niche in software analytics and distribution, and one of the only companies in the world providing desktop software analytics to developers. With a growing portfolio of both business and consumer based products, Redbrick is known for its expertise in user engagement, and solution-driven technology. 


    About PROFIT and
    PROFIT: Your Guide to Business Success is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 34 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at


    About Canadian Business

    Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a total brand readership of more than 1.1 million, it is the country's premier media brand for executives and senior business leaders. It fuels the success of Canada's business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. We provide concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like.


    About Redbrick


    Redbrick has grown into one of the leading desktop software analytics providers, delivering data-driven insights, and unparalleled expertise around user engagement. Redbrick is a trusted partner for thousands of software professionals, with over 2.5 billion events analyzed, and more than 500 thousand users, across 200 countries. For more information, please visit


    Media contact


    Nadia Tatlow, Redbrick,, (250) 216-0019










  • Tessa Bousfield posted an article
    Redbrick will launch the newest version of its desktop software analytics technology, DeskMetrics... see more

    Software analytics platform provides solution to the forgotten desktop developer 

    Victoria, BC, Canada - May 9, 2016 - Redbrick, a leading product development company, will launch the newest version of its desktop software analytics technology, DeskMetrics on Wednesday, June 8th in Tel Aviv, Israel, where it does the majority of its expansive international business.  Having acquired DeskMetrics earlier this spring, Redbrick is now preparing to launch the updated version of the software globally.

    “DeskMetrics answers the demand of a market that has been completely underserved for a very long time and we know that first hand,” said Michael Foucher, Director of Product at Redbrick. “It is a simple and powerful solution for developers that allows them to integrate our SDK and, within minutes, get detailed data on runtime intelligence: advertising sources, installations, downloads, customer engagement, and sales. With error and funnel reporting going live in the coming weeks, the feedback we’re getting from developers is that this is the critical information they need to iterate, and ultimately engage, more users.”

    “From our oldest partners to new clients, the initial response to DeskMetrics is extremely positive and that is very exciting for our team. We’ve been building, iterating, and actually using the platform internally here at Redbrick for over two years and launching it under the DeskMetrics brand is hugely rewarding. The final product is something we are proud of and we can’t wait to celebrate the launch with some of our largest partners from around the world this June in Israel,” said Tobyn Sowden, CEO of Redbrick.

    Redbrick is not setting any limits on what the product can and will be able to do for its customers, but first making sure that the most popular open source installers: Inno Setup and NSIS, as well as the most common desktop software development languages: C++ and C# are taken care of.  From landing page to application, and cart checkout, DeskMetrics is enabling full life cycle coverage of the user in a way that no platform has done before.  With Israel representing 60% of its international revenue, the event in Tel Aviv is set to turn heads in the industry.

    Some exciting new features are coming down the pipeline quickly, with Redbrick’s nimble, Canada-based team focused on SDKs for Chrome extensions, Mac OS and Electron -based applications. These are expected to be released in the coming months.

    About Redbrick

    Redbrick is a product development company focused on desktop software analytics and distribution. They have become a leader in data-driven insights and provide unparalleled expertise around user engagement. Redbrick is a trusted partner for thousands of software professionals, with over 2.5 billion events analyzed and more than 500,000 users across 200 countries. For more information, please visit

    About DeskMetrics

    DeskMetrics was launched in October 2010, providing desktop software analytics to developers. The product filled the demand of a growing number of developers looking for ways to better-understand user engagement. In March 2016, DeskMetrics was acquired by Redbrick. This acquisition marks the next generation of Redbrick’s technology, branded as DeskMetrics, and comprises a core part of the company’s product line. For more information, please visit

    Media Contact:

    David Davies

    HarbourWerks Strategies