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  • Redbrick posted an article
    Team offers free trial to streamline influencer management and help marketers focus on scale see more

    VICTORIA, B.C., July 18, 2017 -- Redbrick, Canada's second-fastest growing software company, announced today the release of their latest product, Assembly: a cloud-based application that allows brands and marketing agencies to manage all of their influencer marketing campaigns in one centralized location.

    Redbrick officially launched Assembly on Product Hunt in the early hours of Tuesday July 18th, and the team is now offering influencer marketing professionals a free 15-day trial to help manage and scale their campaign ROI with ease.

    "Whether it's at the brand or agency level, managing one influencer campaign is tedious and time-consuming enough, let alone managing dozens or even hundreds of them simultaneously," said Redbrick CMO Marco Pimentel. "Our goal with Assembly was to streamline influencer management by bringing all the moving parts together in one neat package to prove that it doesn't have to be hard to demonstrate ROI." 

    Influencer marketing is seeing an explosion in popularity, with 84% of marketers saying they planned on launching at least one influencer campaign during the next 12 months.

    "Brands across virtually every market are allocating major resources into leveraging the power of peer influence on social media by having their products promoted by celebrities and niche thought leaders alike while gaining organic, targeted exposure to their loyal social followers -- followers who already happen to be paying attention to what they have to say," said Assembly CEO Neil Henderson. 

    An attractive proposition indeed for those trying to reach audiences in an age where they're blinded by conventional ads and 47% of consumers are deploying ad blockers. Even more so considering it's been noted that consumers trust authentic content 92% more than traditional marketing tactics.

    Assembly is perfectly aligned with these trends, and the Redbrick team emphasizes their product's ability to prove ROI thanks to an intuitive interface and comprehensive features.

    Assembly is the technology that provides marketing teams with all the resources they might need across the entire campaign lifecycle. The influencer marketing platform has been referred to as the influencer CRM for marketers in search of a smarter way to manage their campaigns. Key features include influencer onboarding, campaign management, real-time analytics reporting and tracking, in-app payments, and more. 

    Redbrick is extending their free trial offer for all three Assembly package options. The Growth package, priced at $199/month, allows users to manage unlimited influencers, create up to 2 campaigns, send up to 100K clicks, collaborate with up to 5 other users, add up to 5 brands, pay influencers in-app, and dedicated account management.

    At $299/month, Assembly's Pro plan ups the campaign creation and click send, while offering unlimited team user collaborations and brand adds. 

    Designed for marketing teams with more robust influencer portfolios, the customizable $499/month and up Enterprise option offers unlimited feature use across the board. Enterprise users also gain access to several add-ons like expert templates and tips, custom white labeling, and a dedicated round-the-clock Account Manager. 

    Assembly is now available as of July 18, 2017. Those interested in trying Assembly free for the first 15 days can learn more by clicking here.

    For more information about this story, contact:

    Nadia Tatlow | Marketing 
    Redbrick 
    nadia@useassembly.com 
    1.250.216.0019 
    www.useassembly.com

  • Tessa Bousfield posted an article
    This report is a collection of snapshots of 22 tech startups located or founded in Victoria BC... see more

    Source: Haro Ventures Startup Report - Intro

    Haro Ventures releases 2017 Victoria, BC "Startup Report"

    What does Victoria’s tech ecosystem look like? And how can sharing this information help all the players involved in building our community?

    This report is a collection of snapshots of 22 tech startups located or founded in Victoria BC, gathered over the last quarter of 2016. We share glimpses into the company market opportunities, directions, go-to-market strategies and unique differentiators. We learn about the entrepreneurs’ vision for the future of their companies, about the times they’ve wanted to give up, and what kept them going.

    The information in this report was gathered using semi-structured interviews with company CEO’s, founders, and team members. Relevant qualitative answers are displayed on the company snapshot pages, and quantitative data has been gathered for an aggregate display at the end of the report.

    We call these insights snapshots because we acknowledge that the information provided could very well change over the next several years, and represents where the companies are at at specifically at this point in time.

    We hope to provide an informative and well-rounded picture of what the tech startup scene in Victoria looks like in early in 2017. This report was created for individuals curious about our awesome city and tech community, potential investors looking for the next big thing, and even entrepreneurs wishing to learn more about their peers.

    To download the full report, click here: https://silkstart.s3.amazonaws.com/58d2a1ac68621338f7f3fba5.pdf