SaaS Marketing

  • Shift posted an article
    Redbrick acquires Leadpages as the fourth company in its growing portfolio. see more

    Over 40,000 small businesses use Leadpages to generate leads and increase sales 

     

    VICTORIA, BRITISH COLUMBIA, March 2, 2020 -- Today Redbrick announced the acquisition of Leadpages. Based in Minneapolis, Minnesota, Leadpages is a marketing-focused, no-code website builder enabling entrepreneurs and small-business marketers to easily build and publish websites with a focus on generating leads and transforming clicks into customers. The acquisition marks the addition of another digital company to Redbrick’s growing portfolio, bringing Redbrick’s annual revenue run rate to $80M CAD in 2020. 

     

    Over the last seven years, Leadpages has successfully closed Series A and Series B funding rounds, raising $11M USD in 2014 and $27M USD in 2015. The platform currently has over 40,000 users with annual revenue of $18M USD. 

     

    “Entrepreneurs and small businesses need support, not only easily building user-friendly websites, but also converting website visits to sales, and Leadpages has a proven track record of helping clients successfully accelerate their growth,” said Tobyn Sowden, CEO of Redbrick. “Redbrick is thrilled to welcome Leadpages to our family, and we are committed to working alongside their team to continue offering current and future customers innovative, straightforward approaches to growing their businesses online.”

    With the acquisition, Leadpages will operate under the Redbrick portfolio and shared-services model with their 40-person team continuing to operate out of Minnesota.

     

    “The Leadpages team looks forward to this new phase of growth under the Redbrick portfolio, and we will work alongside them to guide our team and loyal customers throughout this transition,” said Jason Heath, General Manager of Leadpages. “With the executive support and digital marketing expertise of the diverse Redbrick team, we will be able to help even more entrepreneurs and small businesses build appealing, results-focused websites.”

     

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    About Redbrick
    Redbrick is the parent organization to a portfolio of digital companies. Creating disruptive businesses that grow through strategic product development, results-driven marketing and a model of shared services and strategic executive oversight, Redbrick and its operating companies—Assembly, Shift, Rebase, and newly acquired Leadpages—excel at innovating their industries and getting in front of the very people who want their products. 

    Founded in 2011, the Victoria, B.C.-based company was recently ranked 5th Fastest-Growing Company in Canada, and 2nd in Software by PROFIT 500. For more information, visit https://rdbrck.com. 

     

    About Leadpages
    Based in Minneapolis, Leadpages is a marketing-focused, no-code website builder that helps digital marketers connect with an audience, generate leads, and close sales online. Leadpages' subscription-based customers have access to drag-and-drop web publishing as well as a suite of conversion-focused digital marketing tools including websites and landing pages. Distinguished by best-in-class tech support and built-in conversion guidance, Leadpages is a three-time Inc. 500 company. For more information, visit https://leadpages.net.

  • Locelle Digital Inc. posted an article
    Victoria-based Locelle partners with Europe's largest SaaS conference to connect women see more

    For immediate release

    Victoria, B.C., October 8, 2019: Locelle, a corporate matching platform to connect women for networking, support and mentorship has partnered with Europe’s largest Software-as-a-Service (SaaS) conference, SaaStock, to connect all women attending the conference.

    "We have members across the world who are connecting with each other for support and mentorship as well as friendship so when I learned about SaaStock’s initiatives on the diversity and inclusion side, I knew we could add value to the women attending the conference,” said Humaira Ahmed, CEO at Locelle. The platform has global userbase and with this partnership, women from all across the world who have registered to attend SaaStock in Dublin will be able to join exclusive SaaStock community on Locelle and make meaningful connections.

    “We aim to create a welcoming and inclusive environment for our attendees. By partnering with Locelle, we look forward to connecting our female attendees with other like-minded women before and during the conference, and help them stay connected long after on a safer platform,” said, Irina Dzhambazova, Head of Content, Diversity and Inclusion, SaaStock.

     

    The app is available on Android and iOS and free for individual members for now. To inquire about event and corporate memberships, contact partners@locelle.com

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    About Locelle Digital Inc.:

    Locelle (/lōk-el/) is a Locelle offers an enterprise/group networking platform to connect and engage women in the workplaces for support and mentorship. 

     

    About Saastock:

    SaaStock is a 3-day gathering for the global SaaS Community, happening in Dublin, Ireland from 14th - 16th October 2019. A 2-day conference and a 1-day accelerator filled with many satellite events, focussed on the business of building and scaling B2B Software-as-a-Service companies. Learn more at saastock.com

     

    Media Contact:

    Humaira Ahmed

    Founder and CEO

    250.514.8182

    humaira.ahmed@locelle.com

    www.locelle.com

     

    Social Media:

    https://www.facebook.com/locelleapp

    https://twitter.com/locelleapp

    https://www.linkedin.com/company/locelle/

  • Tessa Bousfield posted an article
    As an investor he has an informed opinion about SaaS marketing and digital customer acquisition. see more

    Source: 47insights.com
    Edited by: Breandan McGhee
    Interviewer: Paul Stephenson

    SaaS Marketing Insights Episode 15: Owen Matthews, Wesley Clover

    by 47 Insights

    Owen Matthews grew up around startups, started his first software business before leaving School, sold it and went on to join his family’s firm, Wesley Clover, investing in and growing tech companies. As an investor he has an informed opinion about SaaS marketing and digital customer acquisition based on more than 20 years’ experience in international markets.

    Listen to the show below: