SendtoNews

  • David Davies posted an article
    Premium Video from SendtoNews has helped digital publishers deliver in a challenging time see more

    Publishers like Hearst, Tribune, New York Post and TribLIVE have found a new way to engage users and drive revenue during a turbulent time. By partnering with SendtoNews to supply their readers with premium, engaging and revenue generating video content, publishers have seen an over 1000% increase in revenue from SendtoNews in certain cases, while at the same time enhancing workflow and cost savings.

    As audiences are spending more time online, SendtoNews has enabled publishers to not only keep their users engaged longer but generate more revenue by delivering video cost free from premium providers like the Associated Press, Bloomberg, MLB, Rolling Stone, Conde Nast, Variety, the NFL and over 100 others. Combined with the publisher’s article editorial, the SendtoNews video platform delivers a contextually relevant experience for their readers alongside increased monetization from video advertising sold by STN. The resulting revenue is shared with the publisher.

    SendtoNews is a lifeline to publishers looking for a turnkey digital video platform of content, technology and monetization. Publishers who have leveraged the entirety of the STN platform have yielded tremendous results in terms of engagement, revenue and cost savings. Year over year numbers show increases in revenue of over 1000% and over 20x growth in video viewership from SendtoNews.

    Pittsburgh’s TribLIVE, who saw a year over year increase of 215% in revenue and 202% in video impressions from SendtoNews, are thrilled with the platform’s performance.

    “It’s never been more important to get accurate and up-to-date information to our audiences,” said Jennifer Bertetto, president and CEO of Trib Total Media, TribLIVE’s parent company. “The Trib has been very pleased with the audience and revenue that our partnership with SendtoNews has brought, and the Smart Match technology has allowed us to target the information our readers are seeking. With its turnkey video platform, SendtoNews has transformed our ability to provide site-wide, contextually relevant video, making SendtoNews one of our most valued partners.”

    SendtoNews’ goal has always been to deliver real solutions to help publishers improve their workflow with digital video while maintaining editorial integrity and enhancing user experience. The workflow enhancements have come in the form of an AI powered video player, which matches a publisher's written editorial with the video content in the STN library of over 600,000 videos. Another solution that has helped publishers deliver relevant and up-to-date video to their users is a player dedicated to COVID-19 Coverage, which automatically refreshes with the latest news every 20 minutes, delivering clips from STN’s 5000+ daily videos. The player sees up to 10 million video plays per day, as publishers are eager to ensure their audience stays updated and informed.

    “We want publishers to be able to offer the most current and relevant video content on their site to help their audience through turbulent times both to inform and to entertain,” says SendtoNews CEO Matthew Watson. “We constantly strive to find ways to ensure that their users remain informed and engaged, while providing an enhanced source of revenue that is needed in the industry – now more than ever”.

    One example is SendtoNews’ “Reliving Sports” initiative. SendtoNews worked with their league content partners like MLB, the NBA, NFL and PGA Tour to receive “Best Of” packages that include hundreds of pieces of video content, including the Washington Nationals 2019 World Series Run, Highlights of Michael Jordan's Career, the Top All-Time NFL Rookie Performances and much more.  The content supplied to publishers lets them engage their audiences when league play is on hold, while offering an attractive destination for brands looking to allocate ad dollars previously earmarked for sports. Several Fortune 100 brands have already leveraged this content for their previously paused sports ad spend, and are now reaching local audiences in contextually relevant environments with a thirst for these videos.

    “SendtoNews’ Reliving Sports initiative is an amazing opportunity for any advertiser looking to reach audiences in trusted and brand friendly environments.” Says Craig Sloan, EVP of Home Team Sports. “It provides a premium avenue for brands looking to capture the excitement, passion and emotional connection fans have to these memories while league play is on hold.”   

    SendtoNews’ initiatives in publisher-focused digital video content, technology and monetization solutions have yielded record viewership for the company and their publishers. In the recent release of March’s US Comscore rankings, SendtoNews ranked 9th out of the top 100 digital video properties with nearly 600 Million views on desktop alone.

  • David Davies posted an article
    SendtoNews publishing partners will be able to access historic sports content see more

    Continuing in its industry-leading service to publishers, SendtoNews (STN) is delivering a curated, custom selection of the best moments in sports, featuring championship runs, unforgettable plays and key moments that will help keep fans engaged.

    With more users online and engaged than ever, STN’s custom “Reliving Sports” videos give publishers an innovative way to deliver sports content to their readers from premium providers like the NBA, MLB, NFL, PGA Tour and more. Publishers can now let Nationals fans relive the entire 2019 season, Cubs fans look back at their first World Series win in 109 years from 2016 and Raptors fans revisit their first-ever NBA championship. And with great highlights like Michael Jordan’s career high game or the 10 greatest rookie seasons in NFL History, fans can get their sports fix until their favorite team is back in action.

    “We are thrilled to provide publishers a unique way to engage their users and give them an escape or at least a happy distraction during a hiatus in the regular sports season, all while maintaining a reliable source of monetization,” says SendtoNews CEO Matthew Watson. “Everything we do at STN is aimed at helping publishers deliver the best possible experience to their audience by keeping them engaged and excited with the content from the teams they love and moments they can never forget.”

    STN’s “Reliving Sports” content can be leveraged to create a series of articles for publishers  featuring top moments, retrospectives, individual games for playoff runs, profiles on featured players, and more, offering readers engaging content while allowing them to keep an emotional connection to their favorite team.

    “Reliving Sports” is just a taste of STN’s extensive content library, which boasts over 600,000 premium videos and ingests thousands more every day from the world of news, business, sports, lifestyle, technology, health, food, to name a few. With content from Associated Press, Bloomberg, Bon Appetit, Rolling Stone, MLB, Variety, NFL, Vanity Fair, NBA and over 100 others, the STN library is a transformative resource for publishers looking for site-wide, contextually relevant and up to date video combined with premium monetization and industry leading player technology.

    SendtoNews owns and operates the leading digital video distribution platform in North America, supplying more than 1800 digital publishers with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for over 100 content creators, including the NFL, Associated Press, MLB, Bloomberg, Rolling Stone, NBA, PGA Tour, Variety, NHL and MLS, complementing their efforts to grow and engage their digital audience while providing additional revenue opportunities for their advertisers and sponsors.

    SendtoNews’ video platform and AI-powered Smart Match player has become an indispensable resource in content, technology and monetization to publishers across North America, making SendtoNews a key partner to industry leaders like Hearst, Gannett, Tribune, McClatchy, USA Today and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

  • David Davies posted an article
    STN developed a video player with a playlist dedicated to providing coronavirus coverage. see more

    By Sara Guaglione, Publishers Daily - After receiving requests from its publisher partners, digital video distribution and monetization platform SendtoNews (STN) developed a video player with a playlist dedicated to providing coronavirus coverage.

    STN's publisher partners can use the video to complement its reporters' own coverage of the coronavirus.

    “Especially now, with so much news to cover, editors and journalists don’t have time and resources to produce or hand-pick video for their articles,” STN CEO Matthew Watson told Publishers Daily.

    SendtoNews also provides an AI-powered video player that reads a publisher's article and instantly embeds the most relevant video in its library into the article.

    The platform can monetize the resulting views and share revenue with the publisher. 

    STN's player features coronavirus-related video from over 100 sources, including Associated Press, Bloomberg, GeoBeats Health, Rolling Stone, Cheddar, the NBA, MLB, NFL and other major sports leagues.

    The player is updated with new videos every 20 minutes.

    SendtoNews’ video players are used by over 1,800 publishers, including New York Post, Chicago Tribune, SF Gate, Houston Chronicle, USA Today and companies like Hearst, Gannett, Tribune and McClatchy, according to the company.

    “Our creating this video player and playlist for our publishers was a proactive measure," Watson said. "We wanted to ensure that every SendtoNews partner had the latest coronavirus video content, including press conferences (White House, WHO, etc.), financial analysis, travel updates and health tips to readers.

    "We were also determined to ensure that every SendtoNews publishing partner was able to deliver this to their readers in the fastest and easiest way possible."

    To use the player, publishers paste the embed code where they want the coronavirus video coverage. The player then selects the most recent and relevant coronavirus-related content from STN’s library of more than 600,000 videos.

    “In times of uncertainty, information is the first line of defence and publishers serve their community well by giving them the most up-to-date and accurate news available,” Watson stated.

  • SendtoNews posted an article
    SendtoNews is once again nominated for Best Video Distribution Platform see more

    SendtoNews (STN), North America’s Leading Digital Video Distribution Platform, is named a finalist in the 2020 Digiday Video Awards.  For the second year in a row, SendtoNews has been shortlisted as the Best Video Distribution Platform for their turnkey, three-sided digital video platform, which provides resource free premium technology, content and monetization to publishers.  

    STN is recognized for its unique service to publishers, delivering the most comprehensive premium content libraries in digital video to their users.  Over the past twelve months, STN expanded its content library volume by over 120%, adding video from leading providers like Associated Press, Bloomberg, Rolling Stone, Condé Nast, Variety and Cheddar to their already unparalleled official library of exclusive sports content from MLB, NBA, NFL, PGA TOUR and MLS.  SendtoNews now offers publishers up to 5000 new daily videos from over 100 of the top brands in digital media. 

    In a case study submitted to Digiday, STN demonstrated how this expansion of its content library yielded tremendous results for their partners in terms of user experience and revenue.  One such partner saw revenue increases of nearly double the revenue, with a 162% lift in average time spent watching video.  

    “We are always excited to find new and innovative ways to help publishers thrive in digital video,” said Matthew Watson, CEO of SendtoNews. “It is an honor to have these efforts recognized by a go-to resource for industry insight like Digiday.  On behalf of the STN team, I offer congratulations to all of the finalists and thank our content, publishing and advertising partners for their part in this success.” 

    The SendtoNews video distribution platform features an AI-powered video player that automates publisher workflow, matching articles with STN’s contextually relevant, premium content to offer exceptional monetization of the resulting impressions all at zero cost to the publisher, which has yielded results such as 3.1x more impressions and 3.9x longer time on page in cases studies than video from alternate sources. 

    The Digiday Video Awards recognize companies that use video to modernize media and marketing. Finalists are judged on their ability to both solve industry-wide challenges and create opportunities for their partners.  The Winner of Best Video Distribution platform will be announced alongside 14 other categories on February 11th on Digiday.com 

    About SendtoNews

    SendtoNews owns and operates the leading digital video distribution platform in North America,  supplying more than 1600 digital publishers with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for over 100 content creators, including the NFL, Associated Press, MLB, Bloomberg, Rolling Stone, NBA, PGA Tour, Variety NHL, and MLS, complementing their efforts to grow and engage their digital audience while providing additional revenue opportunities for their advertisers and sponsors. 

    SendtoNews’ video platform and AI-powered Smart Match player has become an indispensable resource in content, technology and monetization to publishers across North America, making SentoNews a key partner to industry leaders like Hearst, Gannett, Tribune, McClatchy, USA Today and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. For more information on SendtoNews, please visit www.sendtonews.com

    Media Contact: David Davies david.davies@sendtonews.com

     

     

  • David Davies posted an article
    Comscore’s U.S. October Desktop Report has SendtoNews ranked first overall in Digital Sports Video see more

    SendtoNews (STN), owner and operator of North America’s foremost digital video distribution platform, is on top of the digital sports video rankings for October according to Comscore’s U.S. desktop report. 

    STN helped U.S. publishers deliver premium, user-engaging and revenue-generating content to 15,337,000 unique viewers across 475,204,000 video views. Both numbers are record highs for SendtoNews and place them at the top of the digital sports video rankings in their respective categories. October’s Comscore report builds on a trend of rapid growth for SendtoNews, with year over year increases of 37% in Unique Viewers and 72% in Video Views. Even more remarkable is SendtoNews’ historical growth, which has yielded a 393% increase in Unique Viewers and 1304% in Video Views over the past 4 years.  

    Along with several record months of viewership growth in 2019, SendtoNews’ leading digital video platform of content, monetization, and technology was recently recognized at the Cynopsis Model D Awards as the best Ad-Supported Video Service and was also placed on the Deloitte Fast 500 for the third year in a row.

    About SendtoNews

    SendtoNews owns and operates the leading digital video distribution platform in North America,  supplying more than 1600 digital publishers with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for over 100 content creators, including the NFL, Associated Press, MLB, Bloomberg, Rolling Stone, NBA, PGA Tour, Variety NH ,and MLS, complementing their efforts to grow and engage their digital audience while providing additional revenue opportunities for their advertisers and sponsors.

    SendtoNews’ video platform and AI-powered Smart Match player has become an indispensable resource in content, technology and monetization to publishers across North America and made them a key partner to industry leaders like Hearst, Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

  • Sadie Evans posted an article
    Two Victoria tech companies recognized by Deloitte Technology Fast 50 see more

    VICTORIA, BC - November 12, 2019 - Two Victoria technology companies have been recognized by Deloitte’s Technology Fast 50 awards. SendtoNews was recognized as one of the Deloitte Fast 50, and Checkfront was listed as one of Deloitte’s Companies-to-Watch. 

    The Deloitte Canada Fast 50 program lists Canada’s fastest-growing tech companies. It was created to recognize “innovation, rapid revenue growth, and entrepreneurial spirit.” The awards feature four categories including the Companies-to-Watch awards, and the North American Technology Fast 50 ranking.

    For SendtoNews, the largest digital sports video platform in North America, this was the third year in a row they made the Fast 50 ranking. 

    “Sustainable growth at these rates is a testament to the quality of our offering combined with the hard work and dedication of our team along with our publishing, content and advertising partners,” says Matthew Watson, CEO of SendtoNews. “Perhaps, most exciting is the fact that in many ways, we are just getting started.”

    Checkfront, a cloud-based booking managment application and e-commerce platform, was awarded its spot in the Companies-to-Watch list in recognition of its strong growth and potential to earn future Fast 50 recognition.

    "The entire Checkfront team is proud to be named one of Deloitte Canada’s Companies-to-Watch,” said Checkfront’s CEO, Jason Morehouse.“As the industry continues to mature, more travel brands look to list their experiences online, making this an exciting era for Checkfront. It is wonderful to be recognized for our achievements so far, and we will continue our commitment to sustainable growth, innovation and excellence in the work we do every day.”

    Overall, BC firms held 10 of the 50 spots in the Fast 50 rankings, evidence of the rapid development and success of the west coast tech scene.

     

  • David Davies posted an article
    STN is recognized for their brand-safe, industry-leading video technology, content and monetization see more

    SendtoNews (STN), owner and operator of North America’s foremost digital video distribution platform, has been selected the Best Ad-Supported Video Service at the 2019 Cynopsis Model D Awards.

    The 2019 Cynopsis Model D awards celebrate digital platforms that excel in online video content, advertising and technology and are at the forefront of their respective fields. SendtoNews has created a premium advertising offering within trusted brand-safe sites and content, which allows publishers to adopt their best of breed video technology, offer premium content to their audience while also increasing their revenue at no additional cost.

    “Our video platform has become the trusted resource for publishers for video content, technology and monetization,” says Matthew Watson, CEO of SendtoNews. “It is an honor to be recognized by an industry leader like Cynopsis and this is a success we share with all of our content, publishing and advertising partners”.

    Cynopsis, the go-to industry resource for television and digital media news, selected SendtoNews for their advanced video technology, including “Smart Match”, an AI-powered player that reads a publishers article, then instantly selects and embeds the most relevant content from STN’s library of over 600,000 videos.  The positive impact on the publishers is transformational in terms of increasing utilization of video content and resulting revenue, and all while freeing up editors and journalists to focus on producing great editorial. For more information on SendtoNews, please visit www.sendtonews.com

  • David Davies posted an article
    SendtoNews’ Industry-leading video distribution platform named a finalist for Best Video Platform see more

    SendtoNews’ Industry-leading video distribution platform has been named a finalist for Best Video Platform and Best Ad-Supported Video Service

    SendtoNews (STN) is thrilled to announce Cynopsis has selected them as a double finalist for the 7th Annual Cynopsis Model D Awards in the following categories: Best Video Platform and Best Ad-Supported Video Service.  The Cynopsis Model D awards recognize digital platforms that excel in online video content, advertising and technology and are at the forefront of their respective fields.

    “Cynopsis is a must-read for everyone in our industry,” says Matthew Watson, SendtoNews CEO. “We are extremely honored to be recognized in these two categories which highlight the core of our strengths and platforms that appeal to publishers. Congratulations to all the finalists and thank you to all our partners who are responsible for our success.” 

    SendtoNews’ nominations come on the heels of a record setting August Comscore US Desktop, Mobile and OTT Viewership numbers release, which has STN ranked 25th out of all content categories, ahead of platforms such as Amazon and Twitter, with over 500 million video views in the US alone.  

    "Congratulations to the team at SendtoNews for these well-deserved nominations," said Ryan Kenney, VP of Platform at SpotX. "SendtoNews continues to deliver premium video content to viewers, and we are honored to call them a partner and help drive meaningful revenue." 

    Cynopsis’ recognition of SendtoNews is spearheaded by their industry-leading publisher video technology, including “Smart Match”, an AI-powered player that reads a publishers article, matches it with the most relevant video in the STN library and instantly produces it in the editorial content when published.  Publishers using Smart Match never have to spend time or resources ensuring engaging video is in their articles or properly monetized, delivering one of the best user experiences and revenue-generating opportunities in digital publishing.  Smart Match has yielded results such as a 3.1x increase in impressions, 3.9x longer user time on page, and up to 1100% digital revenue growth in case studies. 

    The awards will take place on Friday, November 8th at Tribeca’s ThreeSixty in New York. 

    About SendtoNews

    SendtoNews owns and operates the leading digital video distribution platform in North America,  supplying more than 1600 digital publishers with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for over 100 content creators, including the NFL, Associated Press, MLB, Bloomberg, Rolling Stone, NBA, PGA Tour, Variety NHL ,and MLS, complementing their efforts to grow and engage their digital audience while providing additional revenue opportunities for their advertisers and sponsors. 

    SendtoNews’ video platform and AI-powered Smart Match player has become an indispensable resource in content, technology and monetization to publishers across North America and made them a key partner to industry leaders like Hearst, Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

    For more information on SendtoNews, please visit www.sendtonews.com.

    Media Contact: David Davies SendtoNews 855-590-1991 david.davies@sendtonews.com

  • Tessa Bousfield posted an article
    Meet the next generation: the 400 boldest businesses in the country see more

    Meet the next generation: the 400 boldest businesses in the country

    Founded in 2019, the Report on Business list of Canada’s Top Growing Companies ranks participating private and public businesses on three-year revenue growth. To be considered, companies must apply using an online ballot. We accepted entries for this year’s list from March through May 2019.

    “The 400 companies on the inaugural Report on Business ranking of Canada’s Top Growing Companies ranking demonstrate ambition, innovation and tremendous business acumen,” says Phillip Crawley, Publisher and CEO of The Globe and Mail. “Their contributions to the economy help to make Canada a better place, and warrant commendation.”

    Six local Victoria companies made the list of 400:

    1. Freshworks Studio (20th on the list!)
    2. Flytographer (84th)
    3. SendtoNews (110th)
    4. Encore FX (136th)
    5. StarFish Medical Inc. (266th) 
    6. First Light Technologies (327th)

    To see the full list, click here

  • David Davies posted an article
    SendtoNews grew revenue by a stunning 13,898% over the past 5 years see more

    SendtoNews (STN), owner and operator of North America’s foremost digital video distribution platform, was recognized on Canadian Business and Maclean’s Growth 500, the definitive list of Canada’s fastest-growing companies for 2019.  Along with this overall ranking at #4 with 13,898% revenue growth, STN ranked #1 in the Marketing and Media category.

    “Our growth is driven by our relentless commitment to serving our publishing, sales and content partners and is a reflection of the proven long term value we bring to all of them with our digital video distribution platform,” says Matthew Watson, CEO of SendtoNews. “We share this reflection of our combined success with them, our staff and our investors.   Thank you again to Canadian Business and Maclean’s, and congratulations to all the companies on the list,” added Watson.

    Along with revenue growth, STN saw a tremendous increase in year-over-year video views increasing by 395% in Canada and 415% in the US from 2017-2018 according to Comscore.  STN delivers a unique combination of industry-leading and best-in-class video technology, content and monetization that helps sites like the New York Daily News, National Post, San Francisco Chronicle and USA Today see demonstrated growth in page views, time on page and revenue.  SendtoNews is the video distribution platform for the NFL, NBA, MLB, PGA Tour, MLS and over 100 other content creators.  

    “The companies on the 2019 Growth 500 are truly remarkable.  Demonstrating foresight, innovation and smart management, their stories serve as a primer for how to build a successful entrepreneurial business today,” says Beth Fraser, Growth 500 program manager. “As we celebrate over 30 years of the Canada’s Fastest-Growing Companies program, it’s encouraging to see that entrepreneurship is healthier than ever in the country.”

    Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue growth. Growth 500 winners, including SendtoNews, are now profiled in a special print issue of Canadian Business published with Maclean’s magazine and online at CanadianBusiness.com and Growth500.ca.

    About SendtoNews

    SendtoNews owns and operates North America’s largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, PGA Tour, NHL, and MLS, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors.

    SendtoNews’ video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying the SendtoNews’ video platform on their site. SendtoNews is a key partner to publishers like Hearst, Gannett, Tribune, Post Media, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

    For more information on SendtoNews, please visit www.sendtonews.com

    Media Contact: David Davies SendtoNews 855-590-1991 david.davies@sendtonews.com

  • Article
    STN’s secret sauce is an in-house artificial intelligence algorithm. see more

    Source: The Star
    Author: David Paddon

    SendtoNews is the biggest sports video service you’ve never heard of






















     

    Matthew Watson was a sports fan long before becoming a tech executive, supporting West Coast teams like the Vancouver Canucks, the Vancouver Whitecaps and the Seattle Mariners.

    “And the Grizzlies when they were in Vancouver. And now the Raptors,” he says.

    Now those teams — and many more — are part of the business model for Watson’s SendtoNews, a Victoria-based startup that has grown over the past decade into one of North America’s largest distributors of short-form sports videos.

    “Basically all the major leagues for the U.S. and Canada, we’re their exclusive distribution partner for short-form video,” Watson says. 

    Despite its success providing highlights of nearly every imaginable type of game played professionally, SendtoNews (STN) isn’t well known to the average sports fan — and that’s how the privately owned company likes to do business.

    The low-profile strategy seems to be working, judging from its list of partners, which includes the NFL, NBA, MLB, MLS, CFL, PGA and NHL.

    Many of its 1,600 local and national publishing partners are also high profile, although mainly in the United States: the Los Angeles Times, USA Today, New York Post as well as Postmedia and Torstar in Canada.

    “In the U.S., we’ve probably got a 60 per cent penetration of newspaper dot-coms and similar with radio dot-coms and we’re well on our way with native digital sites and also broadcast dot-coms,” Watson says.

    “We’ve probably got similar numbers in Canada as well, certainly on the newspaper dot-com front with Postmedia and Sun Media and the Toronto Star and others.”

    STN’s secret sauce is an in-house artificial intelligence algorithm that matches the content on their clients’ web sites with relevant videos. Clients paste STN’s code into a news article, and the algorithm chooses videos to accompany it — driving views and increasing the time visitors spend on the site.

    Revenue comes from advertising that’s shown before its sports videos begin to run.

    “Just in the U.S., we do about 450 million video views a month and we have over 25 million unique viewers in the U.S. alone with all of our publisher sites.”

    SendtoNews has overtaken sports juggernaut ESPN in one of Comscore’s online audience rankings and Watson has ambitions to beat ESPN in another category.

    According to Comscore’s latest available rankings, SendtoNews ranked No. 1 in April in unique viewers from desktops but didn’t beat ESPN in terms of unique multi-platform viewers (those who use desktop and mobile devices).

    Watson says that Comscore’s multi-platform category includes both apps for mobile devices, such as smartphones, and streaming videos to televisions, a market segment where ESPN is strong and STN doesn’t compete.

    Although STN has benefited this year from the Raptors’ post-season run to victory over the Golden State Warriors, in a typical year the National Football League often provides some of the most-watched content distributed by SendtoNews.

    Blake Stuchin, the NFL’s vice-president of digital media business, says the league has always distributed its content on the most wide-reaching platforms of the day.

    “Historically, that was just TV and radio. Over the years, it has expanded to a lot more places and a lot more choices.”

    That includes its own NFL.com website, the NFL app and third-party social media platforms such as Twitter and Snap.

    Stuchin says SendtoNews has the ability to provide its content to more than 200 different local newspaper websites in the United States and Canada.

    “We like that SendtoNews very carefully vets those publications,” he says.

    “The editorial (written content) is obviously independent but these are quality publications and we know they have high journalistic integrity. So it’s great to be able to supplement the written word with video highlights that fans can watch.”

    Stuchin added that none of the NFL’s other media partners connects with fans who follow their local teams through their favourite sports writers.

    “SendtoNews has been a good partner in identifying for us a clear area in the market that was underserved and is attractive for us to be able to reach. And what they do, they do very well.”

    STN’s original concept was to help newspapers adapt to the still-new digital age by providing easy access to video — originally for a fee.

    But in 2015, the year Watson joined the company as CEO, STN decided to move to a revenue-sharing model — essentially making it the organizer that lines up the content providers, publishers, and advertisers in return for a share of the dollars generated by consumer views.

    Watson says STN is profitable, without providing details. He declined to say how its investors are being rewarded but added there’s no plan to take the company public.

    “We’re in a comfortable place, financially. Our investors are patient because our performance and our growth is so good. So we don’t anticipate an IPO in the near future.”

    Watson says SendtoNews is “extremely ambitious” and has plans to push into Spanish-language content as well as non-sports markets, but he still prefers fans to know its publishers rather than itself, so you viewers won’t see SendtoNews logos or banners on the video clips any time soon.

    “I think that’s part of the key to our success,” Watson says. “We’d prefer to be recommended than recognized, if you know what I mean.”

    ———

    The Canadian Press is owned by a subsidiary of the Globe and Mail, Torstar and a subsidiary of Montreal’s La Presse.

     

  • David Davies posted an article
    April was yet another massive month for SendtoNews. see more

    April was yet another massive month for SendtoNews, landing us the top spot on Comscore’s April Desktop Viewership report ahead of companies like ESPN, Yahoo and NBC. April was a record-breaking month for SendtoNews, with the company seeing 395 million video views and engaging 12.84 million unique viewers on desktop alone. In fact, last month SendtoNews saw nearly double the video views and over a million more unique viewers than ESPN.

    “We are thrilled with the tremendous growth we continue to see and share these achievements with our amazing publishing, content, and sales partners,” said SendtoNews CEO, Matthew Watson. “I also want to thank the SendtoNews team who keep finding new ways to support our partners in their growth, which in turn fuels our growth. Our record-breaking April sets the bar a little higher and we look forward to reaching even higher in the months ahead.”

    The April 2019 numbers continue to build on the rapid growth SendtoNews saw during the first quarter, with April’s video views growing a massive 436% YOY and unique viewers seeing a 45.5% YOY lift.

  • David Davies posted an article
    SendtoNews nominated for Product of the Year and Technology Company of the Year see more

    SendtoNews nominated for Product of the Year and Technology Company of the Year

    SendtoNews (STN) has been selected as a double finalist in the 19th Annual VIATEC Awards for Technology Company of the Year and Product of the Year. The awards celebrate the achievements of technology companies responsible for making Greater Victoria the fastest growing technology region in BC, as well as the leaders, creators and innovators that have driven the local tech sector to $4.06 billion in annual sales and $5.22 billion in economic impact.

    SendtoNews was selected as a finalist for the Technology Company of the Year Award (11-29 employees) for the company’s continued growth. This past year has seen huge advancements in both SendtoNews’ technology and partnerships with the company overtaking ESPN to be the #1 sports video platform in the Comscore desktop rankings in the USA, extending partnerships with MLB, NFL and PGA Tour, and adding partnerships with Major League Soccer and NASCAR, and launching the company’s first live stream at THE PLAYERS Championship in coordination with the PGA TOUR and Tribune Publishing. 

    “It’s been a truly amazing year for SendtoNews thanks to the efforts of our staff and our partners,” said Matthew Watson, CEO of SendtoNews. “The innovative and driven Victoria tech community continues to create value for the province and beyond, and it’s an honor to be recognized once again for our team’s contribution.”

    SendtoNews was also selected as a finalist for Product of the Year for its innovative video distribution platform and AI-powered Smart Match video player technology (STN Smart Match). SendtoNews provides publishers with an incomparable three-sided platform that combines content, technology, and monetization at no cost, giving publishers the opportunity to take advantage of a growing video advertising market without needing to invest any resources. SendtoNews’ video platform has continually proven to increase engagement generating more impressions/views, longer time spent on page, more social shares, and more page views which in turn drives additional revenue for publishers.

    Winners will be announced at the Awards Gala on June 14th at the Royal Theatre. To learn more about SendtoNews’ video distribution platform, please visit www.sendtonews.com

  • David Davies posted an article
    SendtoNews is growing: 31.2% YOY growth in unique viewers and 417% YOY growth in video views. see more

    SendtoNews' explosive growth continues with our biggest March on record, with more than 300 million videos viewed on desktop alone. Seeing nearly 100 million video views more than ESPN, SendtoNews has firmly established itself as a leader in digital sports video media. Last month, SendtoNews' video distribution platform reached 11,569,000 unique viewers across more than 1,600 publishing partners according to Comscore's March Desktop Viewership report.

     

    "Our amazing growth is confirmation that our partnerrific approach is working." said Matthew Watson, CEO of SendtoNews. "On behalf of our content and publishing partners, we are engaging millions of sports fans across North America and providing brand safe opportunities for advertisers to reach those engaged fans."

    The March 2019 numbers provide insight into how quickly SendtoNews is growing: 31.2% YOY growth in unique viewers and a whopping 417% YOY growth in video views.

     

    About SendtoNews

    SendtoNews owns and operates North America's largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors.

    SendtoNews' video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying SendtoNews' video platform on their site. SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. For more information on SendtoNews, please visit www.sendtonews.com

    Contact: David Davies SendtoNews TF: 1.855.590.1991 david.davies@sendtonews.com

  • David Davies posted an article
    SendtoNews selected as a finalist in the 2019 AdExchanger Awards see more

    SendtoNews has been named as a finalist in the inaugural AdExchanger Awards in the Best Publisher-Side Technology category!  We’re being recognized for our video distribution platform and Smart Match player technology, which uses artificial intelligence to instantly populate any publishers sports article with the most relevant video from over 75 organizations like MLB, NBA, NFL and the PGA TOUR.  

    “This is an extremely exciting event to be a part of,” says Matthew Watson, SendtoNews CEO. “AdExchanger is a go-to resource for industry news and these awards are sure to live up to their already impressive standard.  Congratulations to all the finalists and thank you to all our partners who helped us get here.” 

    SendtoNews’ AI-powered Smart Match video player provides publishers a seamless way to integrate enhanced content, technology and monetization solutions to their video strategy. Publishers have seen an 11x increase in revenue as well as a 3.9x increase in time on page after implementation of STN Smart Match

    The AdExchanger Awards celebrate the strongest achievements over the past year by leaders in the marketing and media industries.  The awards will take place on April 29, 2019 over the course of their Programmatic I/O conference in San Francisco.  Along with SendtoNews, finalists for awards spanning over 20 categories include Google, Adobe, USA Today, The New York Times and Uber.