SendtoNews

  • Sadie Evans posted an article
    Two Victoria tech companies recognized by Deloitte Technology Fast 50 see more

    VICTORIA, BC - November 12, 2019 - Two Victoria technology companies have been recognized by Deloitte’s Technology Fast 50 awards. SendtoNews was recognized as one of the Deloitte Fast 50, and Checkfront was listed as one of Deloitte’s Companies-to-Watch. 

    The Deloitte Canada Fast 50 program lists Canada’s fastest-growing tech companies. It was created to recognize “innovation, rapid revenue growth, and entrepreneurial spirit.” The awards feature four categories including the Companies-to-Watch awards, and the North American Technology Fast 50 ranking.

    For SendtoNews, the largest digital sports video platform in North America, this was the third year in a row they made the Fast 50 ranking. 

    “Sustainable growth at these rates is a testament to the quality of our offering combined with the hard work and dedication of our team along with our publishing, content and advertising partners,” says Matthew Watson, CEO of SendtoNews. “Perhaps, most exciting is the fact that in many ways, we are just getting started.”

    Checkfront, a cloud-based booking managment application and e-commerce platform, was awarded its spot in the Companies-to-Watch list in recognition of its strong growth and potential to earn future Fast 50 recognition.

    "The entire Checkfront team is proud to be named one of Deloitte Canada’s Companies-to-Watch,” said Checkfront’s CEO, Jason Morehouse.“As the industry continues to mature, more travel brands look to list their experiences online, making this an exciting era for Checkfront. It is wonderful to be recognized for our achievements so far, and we will continue our commitment to sustainable growth, innovation and excellence in the work we do every day.”

    Overall, BC firms held 10 of the 50 spots in the Fast 50 rankings, evidence of the rapid development and success of the west coast tech scene.

     

  • David Davies posted an article
    STN is recognized for their brand-safe, industry-leading video technology, content and monetization see more

    SendtoNews (STN), owner and operator of North America’s foremost digital video distribution platform, has been selected the Best Ad-Supported Video Service at the 2019 Cynopsis Model D Awards.

    The 2019 Cynopsis Model D awards celebrate digital platforms that excel in online video content, advertising and technology and are at the forefront of their respective fields. SendtoNews has created a premium advertising offering within trusted brand-safe sites and content, which allows publishers to adopt their best of breed video technology, offer premium content to their audience while also increasing their revenue at no additional cost.

    “Our video platform has become the trusted resource for publishers for video content, technology and monetization,” says Matthew Watson, CEO of SendtoNews. “It is an honor to be recognized by an industry leader like Cynopsis and this is a success we share with all of our content, publishing and advertising partners”.

    Cynopsis, the go-to industry resource for television and digital media news, selected SendtoNews for their advanced video technology, including “Smart Match”, an AI-powered player that reads a publishers article, then instantly selects and embeds the most relevant content from STN’s library of over 600,000 videos.  The positive impact on the publishers is transformational in terms of increasing utilization of video content and resulting revenue, and all while freeing up editors and journalists to focus on producing great editorial. For more information on SendtoNews, please visit www.sendtonews.com

  • David Davies posted an article
    SendtoNews’ Industry-leading video distribution platform named a finalist for Best Video Platform see more

    SendtoNews’ Industry-leading video distribution platform has been named a finalist for Best Video Platform and Best Ad-Supported Video Service

    SendtoNews (STN) is thrilled to announce Cynopsis has selected them as a double finalist for the 7th Annual Cynopsis Model D Awards in the following categories: Best Video Platform and Best Ad-Supported Video Service.  The Cynopsis Model D awards recognize digital platforms that excel in online video content, advertising and technology and are at the forefront of their respective fields.

    “Cynopsis is a must-read for everyone in our industry,” says Matthew Watson, SendtoNews CEO. “We are extremely honored to be recognized in these two categories which highlight the core of our strengths and platforms that appeal to publishers. Congratulations to all the finalists and thank you to all our partners who are responsible for our success.” 

    SendtoNews’ nominations come on the heels of a record setting August Comscore US Desktop, Mobile and OTT Viewership numbers release, which has STN ranked 25th out of all content categories, ahead of platforms such as Amazon and Twitter, with over 500 million video views in the US alone.  

    "Congratulations to the team at SendtoNews for these well-deserved nominations," said Ryan Kenney, VP of Platform at SpotX. "SendtoNews continues to deliver premium video content to viewers, and we are honored to call them a partner and help drive meaningful revenue." 

    Cynopsis’ recognition of SendtoNews is spearheaded by their industry-leading publisher video technology, including “Smart Match”, an AI-powered player that reads a publishers article, matches it with the most relevant video in the STN library and instantly produces it in the editorial content when published.  Publishers using Smart Match never have to spend time or resources ensuring engaging video is in their articles or properly monetized, delivering one of the best user experiences and revenue-generating opportunities in digital publishing.  Smart Match has yielded results such as a 3.1x increase in impressions, 3.9x longer user time on page, and up to 1100% digital revenue growth in case studies. 

    The awards will take place on Friday, November 8th at Tribeca’s ThreeSixty in New York. 

    About SendtoNews

    SendtoNews owns and operates the leading digital video distribution platform in North America,  supplying more than 1600 digital publishers with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for over 100 content creators, including the NFL, Associated Press, MLB, Bloomberg, Rolling Stone, NBA, PGA Tour, Variety NHL ,and MLS, complementing their efforts to grow and engage their digital audience while providing additional revenue opportunities for their advertisers and sponsors. 

    SendtoNews’ video platform and AI-powered Smart Match player has become an indispensable resource in content, technology and monetization to publishers across North America and made them a key partner to industry leaders like Hearst, Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

    For more information on SendtoNews, please visit www.sendtonews.com.

    Media Contact: David Davies SendtoNews 855-590-1991 david.davies@sendtonews.com

  • Tessa Bousfield posted an article
    Meet the next generation: the 400 boldest businesses in the country see more

    Meet the next generation: the 400 boldest businesses in the country

    Founded in 2019, the Report on Business list of Canada’s Top Growing Companies ranks participating private and public businesses on three-year revenue growth. To be considered, companies must apply using an online ballot. We accepted entries for this year’s list from March through May 2019.

    “The 400 companies on the inaugural Report on Business ranking of Canada’s Top Growing Companies ranking demonstrate ambition, innovation and tremendous business acumen,” says Phillip Crawley, Publisher and CEO of The Globe and Mail. “Their contributions to the economy help to make Canada a better place, and warrant commendation.”

    Six local Victoria companies made the list of 400:

    1. Freshworks Studio (20th on the list!)
    2. Flytographer (84th)
    3. SendtoNews (110th)
    4. Encore FX (136th)
    5. StarFish Medical Inc. (266th) 
    6. First Light Technologies (327th)

    To see the full list, click here

  • David Davies posted an article
    SendtoNews grew revenue by a stunning 13,898% over the past 5 years see more

    SendtoNews (STN), owner and operator of North America’s foremost digital video distribution platform, was recognized on Canadian Business and Maclean’s Growth 500, the definitive list of Canada’s fastest-growing companies for 2019.  Along with this overall ranking at #4 with 13,898% revenue growth, STN ranked #1 in the Marketing and Media category.

    “Our growth is driven by our relentless commitment to serving our publishing, sales and content partners and is a reflection of the proven long term value we bring to all of them with our digital video distribution platform,” says Matthew Watson, CEO of SendtoNews. “We share this reflection of our combined success with them, our staff and our investors.   Thank you again to Canadian Business and Maclean’s, and congratulations to all the companies on the list,” added Watson.

    Along with revenue growth, STN saw a tremendous increase in year-over-year video views increasing by 395% in Canada and 415% in the US from 2017-2018 according to Comscore.  STN delivers a unique combination of industry-leading and best-in-class video technology, content and monetization that helps sites like the New York Daily News, National Post, San Francisco Chronicle and USA Today see demonstrated growth in page views, time on page and revenue.  SendtoNews is the video distribution platform for the NFL, NBA, MLB, PGA Tour, MLS and over 100 other content creators.  

    “The companies on the 2019 Growth 500 are truly remarkable.  Demonstrating foresight, innovation and smart management, their stories serve as a primer for how to build a successful entrepreneurial business today,” says Beth Fraser, Growth 500 program manager. “As we celebrate over 30 years of the Canada’s Fastest-Growing Companies program, it’s encouraging to see that entrepreneurship is healthier than ever in the country.”

    Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue growth. Growth 500 winners, including SendtoNews, are now profiled in a special print issue of Canadian Business published with Maclean’s magazine and online at CanadianBusiness.com and Growth500.ca.

    About SendtoNews

    SendtoNews owns and operates North America’s largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, PGA Tour, NHL, and MLS, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors.

    SendtoNews’ video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying the SendtoNews’ video platform on their site. SendtoNews is a key partner to publishers like Hearst, Gannett, Tribune, Post Media, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

    For more information on SendtoNews, please visit www.sendtonews.com

    Media Contact: David Davies SendtoNews 855-590-1991 david.davies@sendtonews.com

  • Article
    STN’s secret sauce is an in-house artificial intelligence algorithm. see more

    Source: The Star
    Author: David Paddon

    SendtoNews is the biggest sports video service you’ve never heard of






















     

    Matthew Watson was a sports fan long before becoming a tech executive, supporting West Coast teams like the Vancouver Canucks, the Vancouver Whitecaps and the Seattle Mariners.

    “And the Grizzlies when they were in Vancouver. And now the Raptors,” he says.

    Now those teams — and many more — are part of the business model for Watson’s SendtoNews, a Victoria-based startup that has grown over the past decade into one of North America’s largest distributors of short-form sports videos.

    “Basically all the major leagues for the U.S. and Canada, we’re their exclusive distribution partner for short-form video,” Watson says. 

    Despite its success providing highlights of nearly every imaginable type of game played professionally, SendtoNews (STN) isn’t well known to the average sports fan — and that’s how the privately owned company likes to do business.

    The low-profile strategy seems to be working, judging from its list of partners, which includes the NFL, NBA, MLB, MLS, CFL, PGA and NHL.

    Many of its 1,600 local and national publishing partners are also high profile, although mainly in the United States: the Los Angeles Times, USA Today, New York Post as well as Postmedia and Torstar in Canada.

    “In the U.S., we’ve probably got a 60 per cent penetration of newspaper dot-coms and similar with radio dot-coms and we’re well on our way with native digital sites and also broadcast dot-coms,” Watson says.

    “We’ve probably got similar numbers in Canada as well, certainly on the newspaper dot-com front with Postmedia and Sun Media and the Toronto Star and others.”

    STN’s secret sauce is an in-house artificial intelligence algorithm that matches the content on their clients’ web sites with relevant videos. Clients paste STN’s code into a news article, and the algorithm chooses videos to accompany it — driving views and increasing the time visitors spend on the site.

    Revenue comes from advertising that’s shown before its sports videos begin to run.

    “Just in the U.S., we do about 450 million video views a month and we have over 25 million unique viewers in the U.S. alone with all of our publisher sites.”

    SendtoNews has overtaken sports juggernaut ESPN in one of Comscore’s online audience rankings and Watson has ambitions to beat ESPN in another category.

    According to Comscore’s latest available rankings, SendtoNews ranked No. 1 in April in unique viewers from desktops but didn’t beat ESPN in terms of unique multi-platform viewers (those who use desktop and mobile devices).

    Watson says that Comscore’s multi-platform category includes both apps for mobile devices, such as smartphones, and streaming videos to televisions, a market segment where ESPN is strong and STN doesn’t compete.

    Although STN has benefited this year from the Raptors’ post-season run to victory over the Golden State Warriors, in a typical year the National Football League often provides some of the most-watched content distributed by SendtoNews.

    Blake Stuchin, the NFL’s vice-president of digital media business, says the league has always distributed its content on the most wide-reaching platforms of the day.

    “Historically, that was just TV and radio. Over the years, it has expanded to a lot more places and a lot more choices.”

    That includes its own NFL.com website, the NFL app and third-party social media platforms such as Twitter and Snap.

    Stuchin says SendtoNews has the ability to provide its content to more than 200 different local newspaper websites in the United States and Canada.

    “We like that SendtoNews very carefully vets those publications,” he says.

    “The editorial (written content) is obviously independent but these are quality publications and we know they have high journalistic integrity. So it’s great to be able to supplement the written word with video highlights that fans can watch.”

    Stuchin added that none of the NFL’s other media partners connects with fans who follow their local teams through their favourite sports writers.

    “SendtoNews has been a good partner in identifying for us a clear area in the market that was underserved and is attractive for us to be able to reach. And what they do, they do very well.”

    STN’s original concept was to help newspapers adapt to the still-new digital age by providing easy access to video — originally for a fee.

    But in 2015, the year Watson joined the company as CEO, STN decided to move to a revenue-sharing model — essentially making it the organizer that lines up the content providers, publishers, and advertisers in return for a share of the dollars generated by consumer views.

    Watson says STN is profitable, without providing details. He declined to say how its investors are being rewarded but added there’s no plan to take the company public.

    “We’re in a comfortable place, financially. Our investors are patient because our performance and our growth is so good. So we don’t anticipate an IPO in the near future.”

    Watson says SendtoNews is “extremely ambitious” and has plans to push into Spanish-language content as well as non-sports markets, but he still prefers fans to know its publishers rather than itself, so you viewers won’t see SendtoNews logos or banners on the video clips any time soon.

    “I think that’s part of the key to our success,” Watson says. “We’d prefer to be recommended than recognized, if you know what I mean.”

    ———

    The Canadian Press is owned by a subsidiary of the Globe and Mail, Torstar and a subsidiary of Montreal’s La Presse.

     

  • David Davies posted an article
    April was yet another massive month for SendtoNews. see more

    April was yet another massive month for SendtoNews, landing us the top spot on Comscore’s April Desktop Viewership report ahead of companies like ESPN, Yahoo and NBC. April was a record-breaking month for SendtoNews, with the company seeing 395 million video views and engaging 12.84 million unique viewers on desktop alone. In fact, last month SendtoNews saw nearly double the video views and over a million more unique viewers than ESPN.

    “We are thrilled with the tremendous growth we continue to see and share these achievements with our amazing publishing, content, and sales partners,” said SendtoNews CEO, Matthew Watson. “I also want to thank the SendtoNews team who keep finding new ways to support our partners in their growth, which in turn fuels our growth. Our record-breaking April sets the bar a little higher and we look forward to reaching even higher in the months ahead.”

    The April 2019 numbers continue to build on the rapid growth SendtoNews saw during the first quarter, with April’s video views growing a massive 436% YOY and unique viewers seeing a 45.5% YOY lift.

  • David Davies posted an article
    SendtoNews nominated for Product of the Year and Technology Company of the Year see more

    SendtoNews nominated for Product of the Year and Technology Company of the Year

    SendtoNews (STN) has been selected as a double finalist in the 19th Annual VIATEC Awards for Technology Company of the Year and Product of the Year. The awards celebrate the achievements of technology companies responsible for making Greater Victoria the fastest growing technology region in BC, as well as the leaders, creators and innovators that have driven the local tech sector to $4.06 billion in annual sales and $5.22 billion in economic impact.

    SendtoNews was selected as a finalist for the Technology Company of the Year Award (11-29 employees) for the company’s continued growth. This past year has seen huge advancements in both SendtoNews’ technology and partnerships with the company overtaking ESPN to be the #1 sports video platform in the Comscore desktop rankings in the USA, extending partnerships with MLB, NFL and PGA Tour, and adding partnerships with Major League Soccer and NASCAR, and launching the company’s first live stream at THE PLAYERS Championship in coordination with the PGA TOUR and Tribune Publishing. 

    “It’s been a truly amazing year for SendtoNews thanks to the efforts of our staff and our partners,” said Matthew Watson, CEO of SendtoNews. “The innovative and driven Victoria tech community continues to create value for the province and beyond, and it’s an honor to be recognized once again for our team’s contribution.”

    SendtoNews was also selected as a finalist for Product of the Year for its innovative video distribution platform and AI-powered Smart Match video player technology (STN Smart Match). SendtoNews provides publishers with an incomparable three-sided platform that combines content, technology, and monetization at no cost, giving publishers the opportunity to take advantage of a growing video advertising market without needing to invest any resources. SendtoNews’ video platform has continually proven to increase engagement generating more impressions/views, longer time spent on page, more social shares, and more page views which in turn drives additional revenue for publishers.

    Winners will be announced at the Awards Gala on June 14th at the Royal Theatre. To learn more about SendtoNews’ video distribution platform, please visit www.sendtonews.com

  • David Davies posted an article
    SendtoNews is growing: 31.2% YOY growth in unique viewers and 417% YOY growth in video views. see more

    SendtoNews' explosive growth continues with our biggest March on record, with more than 300 million videos viewed on desktop alone. Seeing nearly 100 million video views more than ESPN, SendtoNews has firmly established itself as a leader in digital sports video media. Last month, SendtoNews' video distribution platform reached 11,569,000 unique viewers across more than 1,600 publishing partners according to Comscore's March Desktop Viewership report.

     

    "Our amazing growth is confirmation that our partnerrific approach is working." said Matthew Watson, CEO of SendtoNews. "On behalf of our content and publishing partners, we are engaging millions of sports fans across North America and providing brand safe opportunities for advertisers to reach those engaged fans."

    The March 2019 numbers provide insight into how quickly SendtoNews is growing: 31.2% YOY growth in unique viewers and a whopping 417% YOY growth in video views.

     

    About SendtoNews

    SendtoNews owns and operates North America's largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors.

    SendtoNews' video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying SendtoNews' video platform on their site. SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. For more information on SendtoNews, please visit www.sendtonews.com

    Contact: David Davies SendtoNews TF: 1.855.590.1991 david.davies@sendtonews.com

  • David Davies posted an article
    SendtoNews selected as a finalist in the 2019 AdExchanger Awards see more

    SendtoNews has been named as a finalist in the inaugural AdExchanger Awards in the Best Publisher-Side Technology category!  We’re being recognized for our video distribution platform and Smart Match player technology, which uses artificial intelligence to instantly populate any publishers sports article with the most relevant video from over 75 organizations like MLB, NBA, NFL and the PGA TOUR.  

    “This is an extremely exciting event to be a part of,” says Matthew Watson, SendtoNews CEO. “AdExchanger is a go-to resource for industry news and these awards are sure to live up to their already impressive standard.  Congratulations to all the finalists and thank you to all our partners who helped us get here.” 

    SendtoNews’ AI-powered Smart Match video player provides publishers a seamless way to integrate enhanced content, technology and monetization solutions to their video strategy. Publishers have seen an 11x increase in revenue as well as a 3.9x increase in time on page after implementation of STN Smart Match

    The AdExchanger Awards celebrate the strongest achievements over the past year by leaders in the marketing and media industries.  The awards will take place on April 29, 2019 over the course of their Programmatic I/O conference in San Francisco.  Along with SendtoNews, finalists for awards spanning over 20 categories include Google, Adobe, USA Today, The New York Times and Uber. 

     

  • David Davies posted an article
    SendtoNews to Live Stream Featured Holes from THE PLAYERS Championship see more

    PGA TOUR LIVE Featured Holes coverage of #12 and #17 at TPC Sawgrass (THE PLAYERS Stadium Course) from THE PLAYERS will be live streamed by SendtoNews on Tribune Publishing properties from Thursday, March 14 through Sunday, March 17, 2019


    Digital sports video distribution platform SendtoNews (STN) announced today that it will distribute PGA TOUR LIVE Featured Holes coverage of the 12th and 17th holes during this week’s THE PLAYERS Championship. The live stream will be featured across Tribune Publishing properties with coverage running from tomorrow’s opening round through the final round on Sunday. 

    Golf fans can visit the likes of New York Daily News, Chicago Tribune, Orlando Sentinel, Sun Sentinel and Baltimore Sun to experience live golf from THE PLAYERS Championship, including every shot from one of the most famous holes in all of golf: The Island Green 17th hole.  With no room for error, the Island Green can be as hazardous as it is breathtaking.  The hole has yielded eight holes-in-one over its history, while claiming over 700 balls in the surrounding water since 2003. Fans on Tribune Publishing sites will experience the likes of defending champion Webb Simpson, Tiger Woods, Dustin Johnson, Brooks Koepka and more as they test their skill on one of the TOURs most treacherous holes. 

    “One of our priorities is finding innovative ways to connect with golf fans across the country at their convenience,” says Chris Wandell VP, Media Business Development for the PGA TOUR.  “SendtoNews distributing PGA TOUR LIVE Featured Holes coverage from our flagship event across Tribune Publishing sites is an amazing initiative that makes sure more golf fans have convenient access to this content.” 

    “Our goal is to give our readers the best possible journalism and user experience we can,” says Colin McMahon, SVP/Chief Content Officer at Tribune Publishing. “Distributing live sports news through SendtoNews is a natural for us. In this case, we’re providing golf fans a first-rate viewing experience while exposing them to a broad array of our own sports journalism.” 

    The live stream of the PGA TOUR LIVE Featured Holes coverage from THE  PLAYERS Championship is the latest in a long line of initiatives SendtoNews has delivered to publishers to provide engaging, official sports content on their site as easy and seamless as possible.  From industry-leading AI player technology, to significant incremental revenue streams to premium content direct from the top leagues in sports, STN prides itself as delivering everything publishers and content creators need to thrive in the digital world. 

    Live Featured Hole Schedule

    Thursday/Friday: 9am-7pm ET

    Saturday/Sunday: 12-7pm ET 

    “We are thrilled to use our video distribution platform to live stream this iconic event to PGA TOUR fans on Tribune Publishing sites,” says SendtoNews CEO Matthew Watson. “Tribune is home to some of the leading properties in digital news and when combined with this amazing content from the PGA TOUR we know this will be a one-of-a-kind experience for golf fans across the country.” 

    About SendtoNews 

    SendtoNews owns and operates North America’s largest sports video distribution platform, supplying more than 1600 digital sports news properties with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR, complementing their efforts to grow and engage fans while providing additional revenue opportunities for their advertisers and sponsors. 

    SendtoNews’ video platform and AI-powered Smart Match player technology increases viewer engagement, with publishers seeing 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying SendtoNews’ video platform on their site. SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. For more information on SendtoNews, please visit www.sendtonews.com 

  • SendtoNews posted an article
    STN takes the top spot for sports category in unique viewers and total videos viewed see more

    SendtoNews (STN) has been ranked as the top digital video platform in the sports category on Comscore’s latest report with the most unique viewers, videos viewed, and videos watched per viewer. In the month of January, SendtoNews saw 11,127,000 unique viewers and 396,952,000 videos viewed. With nearly 400 million videos viewed, this puts STN more than 150 million views ahead of the second ranked platform, ESPN. 

    The combination of innovative technology and strong partnerships have resulted in STN seeing 22% more unique viewers and 54% more videos viewed in January when compared to December’s Comscore report. SendtoNews increases engagement with official sports video content delivered via advanced player technology that is designed to maximize both user experience and viewability. The STN player automatically builds playlists of official sports highlights, interviews, and game analysis to keep sports fans on-page and engaged longer, yielding multiple video impressions per user. 

    “We are thrilled to retake the top spot on Comscore and again have our partners to thank.  We have worked hard to develop an unparalleled three sided platform that benefits all our partners - content, sales, and publishing partners - and are pleased to see results,” said Matthew Watson, CEO of SendtoNews. “Many of our partners are also listed on the Comscore rankings and we share this achievement with them” 

     

  • SendtoNews posted an article
    SendtoNews’ AI-powered video platform will distribute NASCAR race highlights see more

    Digital sports video platform SendtoNews (STN) today announced a multi-year digital partnership with NASCAR Digital Media. Under the new agreement, SendtoNews receives rights to distribute NASCAR® race highlights and other event content to its more than 1600 digital publishing partners across North America, further expanding the reach of NASCAR’s digital audience. The partnership will provide highlights for all NASCAR national series races and qualifying events, including the upcoming 61st running of the Daytona 500 on February 17. 

    By tapping into SendtoNews’ turnkey video platform, NASCAR Digital Media will be able to instantly connect with a new digital audience of racing fans. As soon as highlights are available, publishers will instantly be able to embed the official NASCAR race content and interviews into their articles. 

    “NASCAR is very well suited for digital consumption and we’re proud to add it to our roster of major sports leagues including MLB, NFL, NBA, PGA Tour and 70 other leagues and sports content creators,” said Matthew Watson, CEO at SendtoNews. “Across our platform, we’re able to provide NASCAR with a way to engage millions of additional fans.” 

    The partnership also allows NASCAR Digital Media to capitalize on SendtoNews’ Artificial Intelligence powered Smart Match video player. Publishers only need to use one embed code for their entire site as STN’s Smart Match video player instantly selects the most contextually relevant video in STN’s content library of over 400,000 videos and automatically includes it with the published article. By eliminating the resources required of publishers to incorporate official video content into their articles, SendtoNews is strengthening the connection between publishers, content creators like NASCAR Digital Media, and local fans across North America.  

    “NASCAR fans are more connected than ever before, and we’re always looking for new ways to better reach our fans wherever they consume racing news, particularly when it comes to video content,” said Tim Clark, vice president of NASCAR Digital Media. “With its innovative video distribution platform, SendtoNews also creates advertising opportunities for partners looking to engage the most loyal and passionate fans in sports.” 

    NASCAR Digital Media will provide SendtoNews with racing highlights (qualifying and race) and video features for the Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™. To get official NASCAR race highlights on your site, please visit www.sendtonews.com or email publishers@sendtonews.com for more info. 

    About SendtoNews 

    By providing a three sided platform of innovative technology, premium sports content and monetization services, SendtoNews has become North America’s leading sports video distribution platform serving more than 1600 digital sports news properties across North America. SendtoNews currently generates over 300 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR and is consistently ranked in the top 3 of the comScore sports video category. 

    SendtoNews’ video platform and AI-powered Smart Match player technology has been shown to increase viewer engagement, with publishers seeing a lift of 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying STN’s video platform on their site.  SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

    For more information on SendtoNews, please visit www.sendtonews.com

    Media Contact:

    David Davies

    SendtoNews

    TF: 1.855.590.1991
    david.davies@sendtonews.com

  • SendtoNews posted an article
    SendtoNews Ranks No. 4th overall on the 2018 Growth 500, and first out of all media companies see more

    Canadian Business and  Maclean’s have ranked SendtoNews (STN) No.4 on the 30th annual Growth 500, the definitive ranking of Canada’s fastest-growing Companies.  SendtoNews increased revenue of 8,388% over the past 5 years.  Along with this, STN ranked 1st overall in the Marketing and Media category, repeating its success from 2017.

    “SendtoNews is thrilled to be listed among some of the top companies in the country on the Growth 500 for the second year in a row,” says Matthew Watson, CEO of SendtoNews. “This tremendous achievement is thanks to everyone at STN and shared with all of our publisher, sales and content partners as well. We wish to also thank Canadian Business and Maclean’s for this honour”, added Watson.

    SendtoNews 2017/18 achievements include a partnership with Rogers Media to distribute NHL and Sportsnet content across Canada, the widespread release of a new AI powered video player that has been proven to improve revenue and engagement for publishers, as well as ranking second overall for total videos viewed and unique viewers in the U.S. comScore rankings.

    “The companies on the 2018 Growth 500 are truly remarkable. Demonstrating foresight, innovation and smart management, their stories serve as a primer for how to build a successful entrepreneurial business today,” says Deborah Aarts, Growth 500 program manager. “As we celebrate 30 years of the Canada’s Fastest-Growing Companies program, it’s encouraging to see that entrepreneurship is healthier than ever in this country.” 

    Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue growth. Growth 500 winners, including SendtoNews, are now profiled in a special print issue of Canadian Business published with Maclean’s magazine and online at CanadianBusiness.com and Growth500.ca.
     

    About the Growth 500 

    For 30 years, the Growth 500 ranking of Canada’s Fastest-Growing Companies has been Canada’s most respected and influential ranking of entrepreneurial achievement. Developed by PROFIT and now published in a special Growth 500 print issue of Canadian Business (packaged with the October issue of Maclean’s magazine) and online at Growth500.ca and CanadianBusiness.com, the Growth 500 ranks Canadian companies on five-year revenue growth. For more information on the ranking, visit Growth500.ca. 
     

    About SendtoNews

    SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America.

    SendtoNews currently generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including top tier organizations such as the MLB, NBA, NHL, NFL, PGA TOUR, NCAA and Premier League Soccer.

    SendtoNews has offices in New York, San Francisco, Toronto, Atlanta, Philadelphia and Victoria, British Columbia, and ranks 2nd on comScore for Unique Viewers and Total Videos Viewed in digital sports video.

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com. For more details, visit SendtoNews.com or call toll free 855.590.1991.

    Media Contact:

    David Davies

    SendtoNews

    855-590-1991

    david.davies@sendtonews.com

  • SendtoNews posted an article
    STN surpasses ESPN to rank first overall in Unique Viewers and Total Video Views in August 2018 see more

    SendtoNews (STN) is now the top digital video platform in all of sports. The release of August’s U.S. comScore rankings has the digital sports platform listed as #1 in unique viewers and total video views for the first time in SendtoNews’ history.  With 9,790,000 unique viewers and 178,616,000 video views, STN ranks above outlets like ESPN, CBS Sports, Yahoo and Fox. 

    “The work SendtoNews does to help us reach the local fan is unparalleled,” says Home Team Sports EVP Craig Sloan.  “We are ecstatic that their hard work and dedication has allowed them to reach the pinnacle of digital sports video, driven by the insatiable appetite of fans for high-quality content about their beloved teams." 

    STN’s 178,616,000 monthly video views represents a record high for the company.  Part of this success is attributable to the widespread integration of STN Smart Match: an AI powered video player that reads a publisher’s article and instantly populates it with the most relevant video in the STN library.  Recently, the player was subject of a case study done with the New York Daily News.  Year over year results saw time on sports page, unique sports page viewers and total sports page viewers increase substantially for the award winning publisher. 

    “We are thrilled to be validated as the number one property in digital sports video. Our team has steadily built an unmatched three-sided platform for publishers, leagues and advertisers that was hard to do and even harder to replicate” says SendtoNews CEO Matthew Watson. “Many of the other entities on the comScore ranking are content, sales or publishing partners of ours and we share this achievement with them.  We help them reach and engage new fans, and that is the mission that fuels our efforts and success.” 

    SendtoNews also ranks first overall in unique viewers and total videos viewed in several key demographics including Hispanic audience, adult females and persons 25-54. Along with this, out of the top 100 digital video providers in all content categories, STN ranks 29th overall in unique viewers and 23rd in total video views. 

    About SendtoNews 

    SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America. 

    SendtoNews currently generates over 150 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including top tier organizations such as the MLB, NBA, NHL, NFL, PGA TOUR, NCAA and Premier League Soccer. 

    SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic. 

    For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com. For more details, visit www.SendtoNews.com or call toll free 855.590.1991. 

    Media Contact:

    David Davies

    SendtoNews

    david.davies@sendtonews.com