• Tessa Bousfield posted an article
    Shift selected for C100's 48hrs in the Valley see more


    Two-day program offers strategic networking and business development for twenty six of Canada’s most promising entrepreneurs leading technology startups 

    SAN FRANCISCO, CA (April 1, 2020)C100, a non-profit organization dedicated to bridging Canadian tech entrepreneurs with mentorship, talent, partnership and investment, has selected its next cohort of early-stage Canadian-led technology startups for 2020’s 48Hrs in the Valley. C100’s flagship program gives a select group of Canadian entrepreneurs unique access to networking, mentoring, and business growth opportunities in the Bay Area. While this event was scheduled to be held in the Bay Area on May 20-21, 2020, due to the COVID-19 global pandemic, C100 is postponing the event to October 6-7, 2020, and looks forward to welcoming this cohort to the Bay Area in the fall for a program whose alumni include companies such as Sonder, Clearbanc, Koho, Mejuri and Drop. 

    “Now entering our 10th year as an organization dedicated to helping Canada’s most ambitious entrepreneurs, C100 is thrilled to welcome the founders of these 26 companies to Silicon Valley this October. 48Hrs in the Valley is at the center of C100’s mission of supporting, inspiring, and connecting the most promising Canadian entrepreneurial leaders, and we could not be more pleased to include these founders in our community,” said Laura Buhler, Executive Director of the C100. “We are keenly aware of the challenges many of these founders will face over the next three to six months and know that through our larger community we can make meaningful connections to peers, mentors, and partners to help navigate these uncertain times.” 

    C100 members (which comprises organizations and individuals) and alumni of the 48Hrs program were asked to nominate promising Canadian startups and 26 were selected to participate from 130 applications. The participating early-stage startups include B2B and B2C companies in industries ranging from enterprise software, SaaS, fintech, healthcare technology, e-commerce and cleantech. Here are the 26 companies selected for the 2020 cohort, [including local Victoria company and VIATEC Member, Shift!]

  • Redbrick posted an article
    With this announcement, the Victoria-based company enters into a new phase of business growth see more

    Victoria, British Columbia, Dec. 04, 2019 (GLOBE NEWSWIRE) -- Shift, a company from the Redbrick portfolio, today announced the close of its independently-raised $1M CAD seed round, as well as the appointment of former General Manager, Nadia Tatlow, to the role of CEO. Bolstered by capital infusion and the appointment of a new CEO, today’s announcements indicate the company’s business viability, next phase of growth, and its ongoing commitment to addressing some of the most common pain points felt by today’s technology users. Since its inception, Shift – a productivity platform that enables a beautiful and streamlined workflow – has made significant strides forward, recording 10x growth in 2018 and an additional 4x growth to date in 2019. With no sign of slowing down, Shift has since acquired over 30,000 paying customers, averaging ​13.5%​ month-over-month revenue growth this year.

    Shift’s seed round was led by Calgary-based, seed-stage venture capital fund, Panache Ventures and brought together a small group of key advisors who collectively committed $500,000. The remaining $500,000 was committed, through debt financing, by Redbrick – the parent organization to a portfolio of companies, including Shift – demonstrating Redbrick’s ongoing commitment to its portfolio companies throughout their growth and evolution.

    “It’s an absolute honour to be stepping into the role of CEO. Having worked on Shift from its inception in 2016 – when it was simply an idea, all the way through our public launch and growth phase – it’s very gratifying to continue to lead the team and observe, firsthand, Shift’s inevitable transformation and evolution. We are solving an acute workflow pain point, and seeing the impact we are having on our customers’ daily workflow management is extremely rewarding,” said Nadia Tatlow, the newly appointed CEO of Shift. “The last 18 months have been an especially exciting period for Shift. With the close of our successful seed round, I am looking forward to capitalizing on our incredible momentum, refining our product, and building towards a Series A raise next year.”

    An integral part of Shift’s founding team, and throughout her role as General Manager beginning in January 2018, Nadia has led the team through its massive growth phase, furthering Shift’s highly valued functionalities. By electing to use Shift, users are able to increase their productivity and enjoy time-savings of several hours each week. Of Shift’s active monthly paying customers, over 75% use Shift every single workday – with the average user spending roughly 106 minutes in Shift per day – which speaks to the meaningful brand the platform has fostered for them. In her new role as CEO, and with a proven track record in scaling up, Nadia will provide strategic oversight to lead Shift into its next phase of growth.

    Following the close of its seed round, Shift is now building towards a 2020 raise.

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    About Shift

    Founded in 2017 on the West Coast of Canada, Shift, a company started within the Redbrick portfolio, has established itself as a market leader in its category, having scaled at an impressive rate to redefine how consumers approach their digital-centric work lives. In December 2019, Shift announced the successful close of its $1M seed round, indicating the company’s product-market fit, business viability and ongoing commitment to addressing some of the most common pain points felt by today’s technology users.



    Shift is a productivity platform that helps customers streamline and optimize their workflow, in one beautiful place. On a mission to bring focus and convenience to the work day, Shift makes managing multiple apps and accounts—without logging in and out or opening up a browser—simple and intuitive. By re-thinking the way work gets done, Shift is solving an acute pain point felt by millions, and growing at an unprecedented rate.


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    Melissa Ong
    Talk Shop Media