• Tessa Bousfield posted an article
    This co-innovation will expand eSports exhibition to communities at a scale not currently in market see more

    Source: vrx.ca

    VRX and NAGRA Bring Competitive Virtual Racing to Theatres Across North America

    LAS VEGAS, NV – 24 APRIL, 2018 – Today VRX Simulators announce a partnership with NAGRA to further develop its SIM racing program in theaters through the myCinema platform & ecosystem. This in-venue, community focused eSports program extends VRX’ growing SIM and racing platform presence supporting eSport and Motorsport market convergence and growth. This co-innovation will expand eSports exhibition to local communities at a scale not currently in the market. As gaming’s transformation to competitive eSports continues to gain momentum, and most research confirms hyper-growth will continue for the foreseeable future it bodes well for the partnership and for the exhibition market. Viewership has already surpassed some professional sports on a viewer-by-event basis and major brands, sponsors and leagues are waking up to new realities and opportunities to reach new audiences, now including the UberScreen. While the eSports market is typically disconnected from real sports engagement the VRX award winning engineering, technology and platform brings connected and immersive entertainment to neighborhoods and communities across North America and to audiences worldwide.  

    A differentiating factor is that the platform is provided ‘As A Service’, so that the technology can be deployed meeting demands for quality and reliability without friction for the SIM league & stakeholders. Sponsors and brands, desperate for engagement with the exploding eSports audience, now have a solid business to rally around. “VRX world class engineering, comprehensive platform and world class support are central to our eSports and Sports growth strategy,” said Glenn Morten, Vice President – Strategy & Solutions fro NAGRA. “As demand in the market continues, the VRX platform ideally positions us to aggregate disparate eSports elements into a homogenous, entertainment-focused venue platform. VRX will leverage our AI driven fandom platform and loyalty systems to reach and drive fans to the theater to participate in and view their unique eSports experience”

    “We are normalizing and standardizing our segment of the eSports market with an end to end, interactive and immersive system including hardware, gaming software and business systems. Additionally, we are embracing scoring, ranking, standards and control as central services to the platform. Efforts are underway to better organize and regulate the eSports industry overall, but these are still early stage with no authority or standards yet established,” says Robert Stanners, CEO of VRX. “The myCinema platform provides the tools, fan data and loyalty systems critical to running our business. Attracting & maintaining audience can be automated so we can focus on bringing structure and organization to our program. We will integrate with myCinema services, establishing better control of our data and allowing us to focus on quality and reliability for our aggressive league rollout. We will deliver ROI and feedback capabilities to all eRacing stakeholders through a comprehensive stack of business and management systems not currently typical in the eSports or Motorsports markets.”

    VRX is bringing new opportunities to Sponsors, players, drivers, manufacturers and brands throughout the gaming value chain.  Stay tuned for more news from VRX and NAGRA at E3 where we will continue our progress for where eSports meets Motorsports through unique, theatrical exhibition.

  • Tessa Bousfield posted an article
    “I leveraged my partners. I made some moves and did some things and came up with it." see more

    Source: Times Colonist
    Author: Andrew Duffy

    Daytona 500 deal revs Victoria simulator maker’s engine

    When the drivers line up along the grid for the Daytona 500 on Feb. 18, there will be one Victoria man — and his inner seven year-old — likely to be more excited and nervous than anyone around the Daytona International Speedway.

    Robert Stanners, chief executive of VRX Simulators, has waited 45 years to see his name on the hood of a NASCAR race car, and that day he’ll see it splashed across the 00 Camaro driven by Jeffrey Earnhardt.

    It will be a big moment for Stanners, who fell in love with motorsport as a seven- year-old watching the cartoon Speed Racer on TV — VRX stands for Virtual Racer X and Racer X was his favourite Speed Racer character — but it will also splash the company name in front of a massive television audience.

    But Stanners seems to look at the partnership with Earnhardt as more of an imperative, and the right thing to do for the sport, than a chance to catch some limelight.

    “I could not sit back and allow there not to be an Earnhardt in [the Daytona 500],” said Stanners, a fan of the sport and of one of the most famous racing families in NASCAR. “There’s been an Earnhardt in that race for 39 years.”

    Earnhardt lost his ride late last year, but StarCom Racing came up with a car and VRX stepped in as the sponsor.

    Stanners, who has always wanted his own racing team, had already been working with the young Earnhardt — grandson to legend Dale Earnhardt Sr. and nephew to Dale Earnhardt Jr. VRX provided a training simulator for the young driver who wanted track-like training without the high cost and high risk of running laps in a million-dollar vehicle.

    But to keep an Earnhardt in the Daytona 500 this year required a $7.5 million sponsorship commitment.

    “I didn’t have that,” Stanners said with a laugh. But he did have big-name and big-money partners.

    “I leveraged my partners. I made some moves and did some things and came up with it, and last week they announced Canada’s first ever fully sponsored NASCAR team,” he said.

    Stanners wouldn’t elaborate on the moves, or the partners involved, but he does have a stable of big ones behind him.

    VRX, which started with Stanners’ vision for racing and aircraft simulators for the home market and commercial use in 2003, has since worked with Microsoft, Intel, Ericsson, Toyota, Cineplex and T-Mobile, to name a few.

    His work will get international exposure Feb. 18 at the Daytona 500. VRX will also ship demonstration products to the race site.

    VRX got its first major boost in 2006 when it partnered with Microsoft’s Forza Motorsport to create a hardware environment to experience the video game.

    “They wanted to build the best motorsports game ever, we partnered to create that user experience and that kick-started VRX,” Stanners said.

    After selling one in 2003, they sold 30 to 35 in 2006. The units range from about $12,000 US to well over $400,000 US. “We rode the coattails of Microsoft,” he said.

    VRX has started talks with NASCAR about improving the experience for spectators — think seats and headgear that let fans ride along with any driver — and about programs to draw in young people through getting them behind the wheel and into the virtual environment of the driver.

    “We are about to do things that could change the experience side and kickstart new technology and ways to ignite the motorsports industry,” said Stanners.

    He is also working with Cineplex to manufacture simulators for its Playdium and Rec Room concepts that are being installed across Canada.

    But sitting in his office/manufacturing space in the industrial park in North Saanich, Stanners is adamant that all of the growth and expansion (he expects to double his staffing to 34 from 17 and require new space within the year) will have broader applications in education, safety and mobility.

    He said VRX is a means to an end and he hopes it continues to put him in position to meet and partner with some of the heaviest hitters in the world, the ones who can make huge impacts.

    An admitted idealist, Stanners wants to push people to use technology to keep improving the world.

    And he promises the next two years will lead up to a big event “that will shake the world” when he announces VRX World.

    “We are planning, building and designing VRX World now,” he said, noting they will make the announcement of what that entails at the start of 2020.

    His excitement is noticeable as he holds court and you can still see the inner seven-year-old who fell in love with things that go fast. “I’m in a dream, and it really just got started,” he said.

  • Tessa Bousfield posted an article
    Feb 18, 2018 will mark the first race as a primary sponsor for VRX in the Monster Energy NASCA Cup... see more

    VRX Simulators & Jeffrey Earnhardt Team Up to Continue the Earnhardt Legacy

    In a bold move that brings innovative VR technology deeper into NASCAR, Canadian-based VRX has signed a sponsorship deal with Jeffery Earnhardt, grandson of legendary driver Dale Earnhardt and nephew of Dale Earnhardt, Jr.

    “I am excited to carry on the Earnhardt name, not only in NASCAR, but in the DAYTONA 500,” says Earnhardt. “I am grateful to have an awesome partner like VRX Simulators come on board, to help keep this tradition going. VRX is one of the world’s best simulator companies and I am proud to represent them!”

    The 60th running of the DAYTONA 500 at Daytona International Speedway on February 18th, 2018 will mark the first race as a primary sponsor for VRX in the Monster Energy NASCAR Cup Series.

    “I’m very proud to partner with Jeffery Earnhardt,” says VRX CEO, Robert Stanners Jr. “This partnership will bring NASCAR to an even more advanced level – and allow fans to experience the thrill of racing through our simulators.”

    VRX has developed and deployed VR Motorsports technology for years, with a focus on NASCAR simulations and set-ups for the past seven. Aligning VRX Simulators with StarCom car #00 and rubber-on-the-road racing, brings the innovation training technology of VRX to an even larger audience who will have the chance to experience true race training.

    "The Daytona 500 will be a big milestone for both of us and with everything we have planned for the next year, Jeffrey will play a key role in how VRX technology impacts NASCAR and online racing in amazing ways for years to come.”

    Tune into FOX, Sunday February 18 at 2:30pm ET to catch the DAYTONA 500 at Daytona International Speedway. For more information on VRX Simulators visit www.vrx.ca.