Humaira Ahmed posted an articleA next-gen location-based networking app for women to meet up with like-minded women has launched! see more
For immediate release
Victoria, B.C., October 12, 2018: Locelle – a next generation location-based social networking platform for women to connect and meet up with like-minded women – has launched in the app stores today.
"It's been an incredible nine months for our team as we worked tirelessly on customer discovery, market validation, product design and development," said Humaira Ahmed, Locelle's founder.
Networking is hard, and Locelle is taking the "work" out of it.
As women go through various life transitions – moving to a new city, career change, caring for a baby, new relationship status, coming back from maternity leave or illness – the need to make meaningful connections arises. The challenge typically is not being able to easily find and meet up with like-minded women who live nearby and share similar interests and activities.
Locelle aims to change that. With months of beta testing with real users, the platform is now available in the app stores and is already making meaningful connections for women in Victoria and Vancouver. Powered by machine learning, Locelle’s proprietary matching algorithm connects women based on interests, activities and location.
“I just downloaded Locelle and super excited to have already made three connections with like-minded women in tech space!! In a pretty male dominated industry, I’m stoked to see an app like this to help build my tribe. Thank you for creating!” wrote Sarah Boland, a Locelle user.
Locelle is also working with a handful of B.C. technology companies that wish to hire more women as part of their diversity and inclusion initiatives. These companies offer Locelle as an onboarding package to their female staff. "With Flytographer and RingPartner already on board, this is just the beginning of a social health movement," said Ahmed.
"Here at RingPartner, we value connecting people with opportunities, and Locelle makes it easy for our female team members to get involved in the tech community and forge relationships with like-minded individuals," said Sarah Gulbrandsen, COO and president of RingPartner.
The app is available on Android and iOS and free for now; it will be available for US$1.99 per user, per month earlier next year. Interested companies can contact Humaira Ahmed, while interested users can download the app.
About Locelle Digital Inc.:
Locelle (/lōk-el/) is a location-based networking app for women offering safer and easier way to meet like-minded women nearby. Powered by machine learning, Locelle’s proprietary matching algorithm connects women based on interests, activities and location.
Founder and CEO
Tessa Bousfield posted an articleThis week’s highlight is on Christina Seargeant. see more
Haro Ventures Mini Series: An Interview with Christina Seargeant
For the month of December, Haro Ventures is launching a mini series highlighting and celebrating awesome female leaders / movers and shakers in our tech community. We will be publishing one interview weekly to share insights into the roles, goals, and vision of these individuals in order to help us all grow a better understanding of who's shaping our community.
Between working as HR business partner with Workday and volunteering with Ladies Learning Code, VIATEC, and networking community PeopleOps, Christina is a quintessential (and busy!) member of our tech community. We were thrilled to sit down with Christina to learn about what she does with Workday, her childhood role models, what keeps her inspired, what mistake she’s most learned from, and her vision of diversity in our community.
- What is your role at Workday and how did you come into that position? / Your involvement with Ladies Learning Code?
I’m an HR business partner at Workday, supporting everyone from the frontline employees to the VPs of Workday Canada. We have an offices and teams that comprise 150 employees all over Canada in Victoria, Vancouver, Calgary, Toronto and Montreal. I’m meant to be the first point of contact for all things HR related and position myself as a champion for Canadian benefits and the different programs we offer in Canada.
I came into the role because Workday offered me the position during its acquisition of MediaCore in August 2015. I was the director of people operations at MediaCore, which meant I oversaw anything to do with people and general business operations including facilities, legal and some finance.
I got involved with Ladies Learning Code (LLC) just before the chapter launched in Victoria. I met Erin Athene at Discover Tectoria where she told me about the organization being based in Toronto with chapters popping up all across the country. I was instantly intrigued and wanted to help out. She needed to raise $1000 to get things started and kick off the first workshop. MediaCore wasn’t in a financial position to offer the funds but we wanted to help in other ways. When Erin started a Tilt campaign to rally the funds through the community, within just a few hours Dan Gunn of VIATeC said he would match any fundraised money up to $5000 dollars. I instantly called Erin and suggested we needed to change our goal from $1000 to $10,000 knowing how these funds would help us do great things for our chapter. In the end, we raised $11,000 and became the poster child chapter for LLC when it comes to harnessing community support. The companies we spoke with along the way were so interested in supporting us and loved what we were doing.
After that I took on the role of chapter lead with Erin. She manages our sponsorship, fundraising and community partners while I lead the workshops and logistics and make sure we have a programming pipeline for the year. We work with a number of other amazing ladies that have helped us make our Victoria chapter what it is today.
- What’s the most satisfying part of your role there?
The most satisfying part of working with LLC is definitely being able to support people who are otherwise unfamiliar with technology or don’t feel confident they could do well in that field. To see their confidence increase from the moment they walk through the door in the morning to when they leave the workshops at the end of the day is really empowering. We help people realize their goals, whether they’re looking for a new role in their current workspace or re-entering the workforce.
I’m personally passionate about helping people pursue their careers in technology, which is largely why my role at Workday is so satisfying to me as well. I love helping people take on challenges when it comes to career or the workplace, and I work with a number of managers that are really supportive and want to see good things for their employees. I especially enjoy recruitment because I get to be a part of helping to build a strong team, and the team we’ve created so far is so great.
- What did you want to be when you were a kid? Who were your childhood role models?
When I was a teenager I wanted to be a photographer. I actually pursued this dream and started a freelance photography business when I was 16 and which I still own and operate to this day. The reason why I don’t do photography full time, however, is because I don’t want my passion and hobby to turn into the source of pressure it might be if I relied on it to make a living. For me, it’s important to keep photography as a hobby business that’s there for me when I feel the need for a creative outlet. Im passionate about what I do as a career as well, but in a very different way.
As an only child, I played a lot of video games as a kid and would relish in that escapism it provided. As I look back now I think a lot of those characters I played as then could be considered my role models. They commanded their presence, their powers, chased demons, and created magic. They definitely had an ensemble of traits I aspire towards.
- What or who inspires you the most?
I think what I draw most of my inspiration from is our tech community. I think we have a number of really fantastic people here who are really passionate about making our industry as vibrant as it can be and I’m personally really interested in helping this community grow and flourish as much as I can.
In 2013, I founded a networking group in Victoria called PeopleOps. It stemmed from my interest in finding other people who are in HR roles in startups to learn from and grow with. I didn’t have a full grasp on what our community really entailed back then, so the amount of interest I received was really overwhelming. Lots of people responded saying “I’m figuring this out for the first time too”. We’re now at 65 members and run a vibrant and active Slack channel where we discuss the professional and developmental events we run on a monthly basis. We see people in HR grow and push themselves professionally while helping their respective teams grow and be successful. They want to be better to help their companies. Their passion is very inspiring and it inspires me to give back.
Much in the same way, LLC is a vibrant community of women who want to grow and learn and be a part of the community as both learners and mentors.
The passion both these groups show is very inspiring and reminds me to give it back.
- With F@#% Up Nights becoming a popular community event, we’re witnessing a positive trend of being open about your failures and mistakes. What mistake have you made that you wouldn’t go back in time to change if you had the chance? What did you learn from it/them?
What comes to mind for me isn’t a mistake, but something pivotal I experienced that yielded several learning opportunities: the work surrounding MediaCore’s acquisition. While overall I consider the acquisition a success, it wasn’t easy and there were many bumps along the way.
It was the case of a startup company being purchased by a public company in San Francisco that has many accolades and strong revenue and is a solid contender in the market place. As far as acquiring companies are concerned, it probably couldn’t have got much better. The whole process of being acquired and of exiting, however, proved to be quite difficult and taught me a lot.
It taught me about communication, how people deal with change, about self-balance, about advocating for employees, advocating for the company being sold and the company doing the buying. I learned that the due diligence process is extremely important, and about many intricacies that come with selling a company.
While I wouldn’t go back in time to change anything, I’ll definitely use the knowledge I gained to benefit me and the company I’m with the next time I’m involved in a similar process.
I look forward to the day when we do it all again.
- Do you see a positive trend of expanding the diversity in tech in Victoria?
I think there’s a lot of opportunity for us to create a more diverse tech community in Victoria. Things can always be better, and we could always be trending up. It can tend to be a matter of whether or not a community has the champions that are willing to put in the effort to make that happen, and I think that we do here in Victoria. More than ever, people are willing to have the conversation about what their companies need in order to attract diverse talent and engage them in a meaningful way. Change like that isn’t derived from one meeting to decide on strategy, but has to be a continuous conversation and continuous community goal.